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HOW TO SEND PROPOSAL TO ACQUIRE NEW CLIENTS

28 Aug 2023

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A discussion on writing proposals that convince new clients by addressing their return on investment concerns. The speakers debate how to predict acquisition costs and whether hypothetical models belong in proposals.

You send a proposal, does it have to have a direct correlation to the return on investment? Because lots of people and their CMOs ask for some kind of documentation, which in my case, in many is a shot in the dark. I haven't even started. I don't know what's going to be the cost of acquisition of a client, but I have to show an analysis for the first three months. How do you navigate something like that?
I think it's.
Entirely appropriate to provide hypothetical models. Right. And there's nothing wrong with that. I think there has been times in the past where our proposal was held up against somebody else's and somebody else was promising, you know, very specific, you know, minimums and maximums for like, return on investment and all this sort of stuff. And, and.
What I did, I think a good job of in that moment was explaining why it's probably right and how it is so hard to predict that stuff and why it's actually in some ways even inappropriate to try to predict that stuff.
Sure, right.

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