Avi Arya walks through starting a digital agency in 2024, from getting industry experience through internships to understanding the business side. He shares his own path and pitches his mentorship program for agency founders.
Right now, the biggest problem is you find passion in doing something and you think you're going to go ahead and do it. Prime minister of the country, in fact, the President of America. Everybody's saying entrepreneurs are the new drivers of the economy. Agency founders are going to be the next backbone of the startup economy, which is the backbone of the GDP of any country. Hey guys, today's gift. This is a special one. You see this golden box? This is a special gift. Holiday season. I'm answering the top questions that have come from all of you people. And so this question is, how do I start an agency business from scratch? And how do I convince my parents this is the right thing to do? Amazing. I love this. So, ladies and gentlemen, boys and girls, I'm 47 years old. For the last 15 plus years, I've been running a digital marketing agency. I started off as a hospitality business, I built new hotels and guess what? I told my family I want to do digital marketing. And that's what I've been doing since it's been a pretty successful career and you see lots of people in every career. It could be photography, it could be construction, it could be driving a bus, it could be being a dentist, lawyer, whatever, doesn't matter. Don't ask which question, which profession you'll be good at, understand what you are good at. And if your parents are watching this video with great, I'm going to tell you and your parents, pause the video right, Actually call them, sit with them. Because in this video I'm going to tell you how you guys can actually support the career of your child to be able to build a digital marketing company together. So here is how it works. Today's economy works with the new startups are coming in the amount of population in the world that is growing, everybody's not getting good jobs. So therefore people are forced into entrepreneurship. The prime minister of the country, in fact the president of America, everybody saying entrepreneurs are the new drivers of the economy. Every startup is driving the economy to the next level. Every prime minister of every country saying, I am supporting the startup economy. Now you answer this for yourself. Can any startup economy work without digital marketing today? Can this digital marketing be done without having agency founders? Not at all. Therefore, my personal belief is that agency founders are going to be the next backbone of the startup economy, which is the backbone of the GDP of any country. So you are in a very, very advantageous position and this field is going to be there for the next ten years at least. I don't see it going anywhere. Don't let AI or anything else get you scared because it's only going to aid you to do better work for your clients. So far we have established economy GDP run by entrepreneurs, new startups. Startups not do anything on their own without digital market. Agency founders are the backbone of the startup economy. Now that we proved that, what is the step number two? Step number two is most people are doing it wrong. If you are convincing your parents that I am going to have no experience and start my digital marketing agency because 1% people were able to do it on their own, I think it's completely wrong. You need to work with somebody in their agency. Go through the rigmaroles. Don't say I can't work for anyone cause you are lying to yourself because you don't have the discipline to listen. You may not be coachable, you not be manageable. This is wrong. Find an agency in your vicinity that is doing well. Well approach them with an internship request. Do whatever it takes. Wait outside their office for 10 hours if you need it. When the owner of the company or the manager is going home, go home with him. Understand what his problems are and say I'm looking for an internship opportunity. I'll hold the camera, I'll go for editing, I'll write, I'll do whatever it takes. I want nothing in return. Somehow get your foot into the door, get into the agency. Once you get into the agency, a brand new world is going to open up to you. You're going to see editors, copywriters, cartoonists. You're going to see people who are doing digital marketing, people who are doing ppc, SEO, revenue managing, pricing strategy. And you'll be like O my God. I would have never got an exposure into this big bad beautiful world of the agency founders if I had not been able to get into an agency work there. You, you're an intern, you will be grilled and you there to you paying money to get grilled. Make sure that you know you're putting in the hours. Very soon you'll be promoted executive, Senior Executive account manager, Senior account manager. Spend good 24 to 36. Just think if you this is your MBA. Instead of spending 36 months or 48 months for your masters, try to do 36 to 48 months over here and then you will understand. Oh my God. This is how my boss makes money. These are the fields that are good right now. The biggest problem is you find passion in doing something and you think you're going to go ahead and do it. Your passion does not lead to money. If you don't know the path. The path from passion to profits comes from understanding business. And the business will not be understood till you've done business. And therefore it's good idea to be in a business community in an agency where the owner is now mapping his passion to what he's selling with his profits, you will see where he's being able to map the profits and where he's falling, where people are paying, where they're not paying. And this will give you bulb on moments throughout and you don't even have to write it down. Over a period of three to four years, you will be in Zen mode. You know why? What is Zen mode? Zen mode means when you're completely in tune with what you know you want and what you know you can make happen. Don't try to shoot in the dark. Go through this experience point number three, find out which agency has more clients in the niche that you're interested. A lot of people say, I'm interested in car racing, I want to become a race car driver. Maybe not maybe if you want to get an agency founder and you work with a company that is talking with cars or works with car companies, that will excite you even more. And when you, when that agency understands that you're a car enthusiast and they will send you to that client because you will be able to talk to that client more about cars. So not only is your enthusiasm fueled because you're working with cars and all of that, but your boss is also happy because you're somebody who's an enthusiasm, the boss is able to send you there. So lots of these opportunities are going to come your way. But you need to find first, understand, get a job, get a niche, understand that the startup economy is going to be fueled by agency founders. It's a big, big, big opportunity. But don't just go shooting in the dark, actually have a plan. Now we have a free community called the Agency Founder Community where we have about 4,5000 members already. We're going to go to 10,000 very soon. It's a free community. We have daily updates, we have daily accountability sessions, we have weekly master classes and we have monthly webinars. So if you're interested, click on the link, join the community. And if you or your parents are watching this and saying, I think my son or my daughter needs guidance of somebody who has already set up this business. When you spend money for a restaurant, for a real estate thing, whatever that you're doing, your parents and you are spending money to be able to actually do something in that and you actually hire somebody, an institute, somebody to say, train my children to be able to do this. You send your children to engineering school, you spend money over there, send your children to real estate school, you send your children to medical school, spend a lot of money so that when they come out they can start their own practice. Similarly, if you want your children to become agency founders, send them to us. Me and my team have four to six month programs where we teach and train people to become agency founders and be able to take their business to the next level. So if you are somebody who's like, you know what, instead of spending four to six months or maybe two years or four years to be in my MBA or my engineering or whatever, and I don't want to do that, instead I want to invest that money to work with AV and his team to be able to get real world experience and actually run an agency. This is an opportunity for you. Sign up for my personal mentorship program. My team will talk to you and your parents. If we're the right fit, they will have a call with me and I select only six people to seven students per month. If you and I are the right fit, we select you and then we start helping you build your ranges. I hope this video was useful. This is the holiday season. We've got still some more gifts to open. Thank you very much for watching this video. If you are a parent of somebody or if you have somebody whose parents are thinking of sending their children to agency school, worked with somebody who's already done this in the past. Click on the link, book a call with me. Look forward to talking. Thank you very much. Now it's time for me to see your comments. And don't forget, there are two more holiday season videos coming up. Go ahead, watch them. See you soon. Bye for now.
