How To Successfully Build Multiple YouTube Assets | YouTube | Avi Arya

My name simply is Vedant Kaushik. I'm called Vedant Rusty on the Internet. One fine day started calling me Rusty and ever since the name has stuck. Today I just chill and make videos on the Internet, do podcasts and talk about stuff that I generally like and the audience seems to love it. So yes, the medium that I choose to interact with my audience is video. Primarily, it's YouTube. Primarily, it's the YouTube channel that I have called Vedanthasti, where we do infotainment, movies, TV show, Internet culture, pop culture. But there's also podcasts that I do. There's also productivity videos that I do. There's also random reels that I make on Instagram about stuff that I like. Video is where I connect with people. And thankfully, because I've got the. Because I've got a YouTube first approach, the audience is more likely to connect.

With me on other platforms. So my name is Avi Arya, father of two girls, six dogs, husband to a superwoman, a streetcar racer turned hotelier, now social media marketer and founder of Internet vocals. Over to you.

Quickly. My name simply is Vedant Kaushik. I'm called Vedant Rusty on the Internet. Just go Ruskin Bond Ki stories. One fine day he started calling me Rusty, and ever since the name has stuck. Today I just chill and make videos on the Internet, do podcasts and talk about stuff that I generally like. And the audience seems to love it. That's what I'm doing these days and comfortable. So that's what's happening.

How old are you?

I just turned 25 this May.

Oh, congratulations. So the 25 May what you're saying is opening message. So you don't subscribe to this hustle thing? I mean this work that hard.

Asani Vala think my is subjective. I don't believe in the fact. I would rather believe in the fact that you do things that you like and the things that you're passionate about. With such hard work and dedication on the inside, you know, and you have worked to a level where it comes easy to you. It's only when they try and do it that they realize maybe it's not that easy. But for you, because you've worked hard enough and because you've learned enough, because you have focused on acquiring those skills enough beyond a point, it becomes easy. So that is sort of what I mean when I say.

Okay, so with that like your main, your main medium to reach out to people is video and your YouTube and Instagram, right?

Yes.

How much time do you spend on Both these channels every single day or in a week or in a month.

So I think some context is needed here in the sense that at this moment, I've got multiple YouTube channels. When I started off, all the way back in 2017, I just had one YouTube channel startup. I started working. I'm a pro at editing, which I was not. So the only option I had was to learn video editing. And I thought YouTube channel start. It took me two and a half, three years to get to the first 2,000 subscribers on my channel. And since then, when I quit my job to pursue my masters, I realized I've got this extra time at hand which I can now put into my YouTube. So that is when my YouTube started to grow. And one of the perks of being a YouTuber is that you do not have to worry about growing your audience on other platforms. As in, I do not have to work specifically, specifically to make content on Instagram, to make content on Twitter, because YouTube Pay and through video and to the podcast that I do. I've got this unique opportunity where I can connect to people on a level that other platform users cannot automatically Instagram or Twitter. So, yes, the medium that I choose to interact with my audience is video. Primarily, it's YouTube primarily. It's the YouTube channel that I have called Vedant Rusty. Maybe do infotainment movies, TV show, Internet culture, pop culture, but there's also podcasts that I do. There's also productivity videos that I do. There's also random reels that I make on Instagram about stuff that I like. Video is where I connect with people. And thankfully, because I've got the. Because I've got a YouTube first approach, the audience is more likely to connect with me on other platforms.

Okay, YouTube first approach. Fine. Fantastic. So tell us, you know, people want to get started. What is your think? Yeah, 100,000 subscribers. Yes, I saw that. That is a big achievement. Congratulations.

Thank you.

What is your message to them?

I think most of the people that I get this question a lot. To be frank, how do we get to 100,000 subscribers? So I will not be the right person to tell you. The only advice that I give consistently and the only advice that frankly works is that you just have to start with the intention of making the best stuff that you can under a particular deadline. So you will not be able to deliver your best work in one video a day. In fact, I've got a workshop slash mentorship thing going on around YouTube and every single student there I've taught with the philosophy that you have to take it from a year long perspective. At least eight videos regardless of whatever happens, regardless from school, no college, business, one video a week at least. You have to push out maximum. But until, unless you do that, you will not be able to figure out what you want to make. You will not be able to figure out what your audience wants to watch and time frame. But in that one year, I can promise you if you do that for a year, you will learn enough by yourself more than anyone like me or anyone else could ever teach you. That is the advice that I would give out to anyone who started so.

Have at least a medium to long term approach to YouTube. What about tools like TubeBuddy and VidIQ? Do you actually look at those tools and say content bana kya bana. What are people searching for? How do you decide?

Yeah, to be frank here, I only make content about stuff that I particularly like. I haven't yet. I mean I did try it in a. In the middle where I was talking about things that are trending, talking about things that people are probably searching for more. But I realized long term for the sake of it. So of course these tools like VidiqTube, but there are hundred others, they're helpful in terms of you understanding so that you can decide maybe I can discard it. But it all can only be built upon the fact when you realize.

What.

Kind of content does your audience interact with More keywords everywhere. Until unless you've got that fundamental of making stuff that you want to make, finding your editing style, finding your personality style, your tools until that fundamental set.

The podcast, Internet moguls of the world, everybody wants to become an Internet mogul. So what is your transition that you recommend? At what level should they become a full time youtuber and at what level and what kind of monetization can they expect from YouTube?

So there is a mathematical rule to this and there is a mental model rule to this. We'll talk about the mental model rule first because that is more important. So I'll talk from my perspective. Like I told you, I started off with my startup job and it took me two and a half years of consistently doing that, making a video every week, making a new video on a new topic, on a new movie show, a movie or a TV show for two and a half years to realize consistency. Important. All of that I was doing with my job, a proper startup job. You have to have that level of consistency before you can even think of turning into a full time YouTuber. Because I think hundred dollars and the Mathematical model to this is that for six months if YouTube is making you more revenue than what your job is making you. Not particularly just YouTube ads, maybe brand deals, maybe sponsorships, maybe you have subscribers that are subscribed to you and paying your monthly fee. Maybe you are selling some merchandise. If you can sustain more revenue than what you would earn from your job over six months, then you can probably think about quitting a job. Made the job quit conduct reason both simple. I wanted to pursue my masters which allowed me that extra time that I could then focus on my content. But what transition knowledge laggy that mathematical model I think is going to be fit for most people. If you are earning say whatever amount in your job per month salary and YouTube same amount for six months, then I sign enough. You are putting in enough time and effort that you can confidently say full time. That would be the.

YouTube ads, merchandise, people paying you to subscribe the channel. So I can also give good content and ask people to do queries and generate inquiries and that inquiries I can give to my sales team or myself. Of course. Of course, yes.

So there is this. What you have told is just a simple differentiation between two types of content creators. One is a who's a content creator first whose primary job is to create content and second who's a business person or an entrepreneur first and then a content creator second. In the first case, the content is what fuels your revenue content under revenue for the other person. Content is a means of facilitating that your main business gets more leads, get more engagement, gets more awareness in the mind of the people for anyone who's starting out. But the priorities and the path that you're going to take has to be set very specifically because architect, full time job practice content creator. So it won't do any justice to the amount of effort that they have put in their previous life until unless they definitely don't enjoy it, then maybe they can. Again, very subjective. But you want to be first type of creator or a creator who is making content for facilitating their business differentiation as a content creator, then it becomes slightly easier for you to decide.

Okay, got it. That's a very, very nice, very structured answer to that. So Instagram may use.

So the reason that I have multiple channels is because I wanted to experiment with what kind of content I actually like to make. So on my main channel Vedantra Studio YouTube channel, I make content about case studies, about Internet, about pop culture. The VO Container podcast may use. My podcast which is called Stories with Rusty is a very different kind of podcast from what you would probably see on the Internet because it's a very leisure kind of a podcast. There is no agenda to the podcast. It's just a very chill conversation use as such. But I can put smaller clips out of it and then maybe put it on my clips channel or put it on my podcast Instagram page. So of course repurposing content is a thing that a lot of people do. Proven to be a lot of success for a lot of other people. I particularly don't do it with that intention because it comes naturally to me to create different kind of content. And plus at this point I've got a team which helps me a lot in managing multiple channels. But it depends again on the person who's making the content. It becomes easier for you if you have one long form content which you can then subjugate into different platforms. Instagram, LinkedIn, Facebook, you can use it anywhere. I personally don't like to do it that way because many different channels has a different context, has a different content here to merely that might not work, but it can and does work for.

A lot of other people. Got it. So tell us all the people who want to get into this content space. Youtubing something about your week. Can you tell us? I have a team ideation mother. How does it work?

It's not that, it's not that. I mean it does look sort of organized from the outside, but it's not that organized particularly. Okay, so for example, if I have to publish a podcast every Friday, it's time. I think I've got about eight to 10 episodes recorded already. I've already got seven weeks buffer in those seven weeks I can then plan AGA content. I can then plan AG podcast. So it gives me time to relax. I've realized that it just affects the quality of the content that I want to make. I like to live in a free flowing for a relaxed state always so that these ideas which I have, they can be nurtured properly. So what a typical day in my life usually looks like. I wake up usually in the morning around 7:38. If I've got a video to edit, then if I got a video to record, Hoagie, edit hoagie. It's very straightforward, very simple, but I don't take a lot of pressure onto it. Of course within this we have weekly meetings with the team. It is not as structured as most people would have it, but I realized it doesn't work for me when I have it too organized. I did not leave that to go back to that in my Content creation, space, surroundings, comfortable, best kind of content prepared. So my goal and the things that I strive for is to have a relaxed environment around myself so I can then focus on creating the best quality content. Because it's very important for a creative product to come out right. And it only happens when the creator's mind is relaxed.

Perfect. I love that. You know we recently Gary B K Puri Team Go Babin I don't know if you know Babin used to do all the videos for Gary Vee and I just interviewed him and so is process me after multiple channels. That means you know that all the channels will do well. Multiple channels, do you know that you know multiple channels, does that mean that you've cracked the code? That cracking the code is that something? Is that a real thing?

I mean there is some science behind cracking the code tracking the YouTube algorithm. For me personally, it's just a gamble that I take took. I started multiple channels 2020 January when I hit 25,000 subscribers on my main YouTube channel I realized that I've got this figured out. I know how the main channel works. What can I do that will challenge me even more, that will push me beyond what I've already established. So I thought channel Kaname R U S T Y Rusty is the spelling. So I will make a channel with the first letter of every RUSD sub channel. So vedant Rusty is the main channel. U stands for uncut Rusty which is where I put my live streams vlogs. S stands for stories Rusty which is my podcast. T is because I want to do something in tech. And why is you and Rusty which is about my lifestyle productivity. Because I liked watching all of these vertical scandal content and the the logic or the hypothesis was if I like watching this, I might like creating these as well. So over the last year I have got certain amount of success across all of these. My podcast has started to rank. My podcast I think ranked in the top 20 in the country just with 3040 episodes. The UN rusty channel has just gotten hit just hit 6,000 subscribers. The vlog channel is just the space where I go to chill. My live stream could be random Dalta so it helps release the creative tension. The tech channel has now turned into a tech podcast which I do with my flatmate Jizoi. But the reason I started doing those was was A because I wanted to challenge myself B because I wanted to create content across all of these verticals. And see I wanted to do something long term, usually second channel, third channel, main channel, second channel. I wanted to see if it can be done the other way around can you grow all of these multiple channels all of these multiple types of content originating from one source simultaneously? So far that experiment has proven to be somewhat of a success. In fact it has done better than I was anticipating. I was expecting it to but it's a reality actual impact I like to play the long game I like to play over the longer term.

Can you give us some some ideas on how those people should approach content?

Let's, let's take a couple of examples in this case and I take these examples because I've seen these people do.

It.

Local businesses furniture build cycles page they have 100 different things I know of a couple of them who started this content creation genuine Instagram I think I've consulted a couple of them around this particular share key audience because social media and you are more likely to discover things around you if you're using the right kind of keywords School friend I think sports business personal page cricket bats cricket balls and I know for a fact that business coffee successful because so it's not difficult for you to gather a small audience if you're just talking about things that you're passionate about about Agar Mera business AC or AC remote knowledge it becomes easier because anyway for these small businesses and Abhiyam small business focus but you can scale this to any level of business you can scale this to any profession because the factors passion here information here knowledge once you figure that out I think it becomes easier for you to get more leads you could get more attention get more DMS and requests about the things that you are offering to the general public but fundamentally social media it doesn't matter social media Facebook, YouTube, LinkedIn, Twitter then chances are you will have to try out you will have to put out the bad stuff till you get to the good stuff it's just a matter of starting.

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Who do you like more Dhruvrati or Ranveer?

I mean I don't have a preference for either of them But I mean both of these guys have been someone that I have watched while I was still watching and not making content. For example, my podcast would not have existed if I had not listened to Ranveer's podcast. The kind of videos that I make on my main channel have a lot of influence from the earlier Dhuvarati videos.

Who's your favorite YouTuber? Yeah, like I'm a big Gary Vee fan. I met Gary Vee for many times and I've sat down with him and I've learned from him, you know and even now every time I have a business problem I, I look at his channel because I'm running an agency, he's running an agency.

A lot of similarities.

A lot of similarities. So what do you think? Who's your favorite?

So when I started off making YouTube videos my goal was to become with this YouTube channel called the Nerd Writer. He makes really beautiful, well articulated video essays. It was my goal to make something which was even slightly similar to what he makes. And I realized fairly early it's not easy to do that. So that is someone I have always looked up to. I always looked up to this guy called Shatap Gangwar and I happened to be fortunate enough to do doing a podcast with him to all of these people who I have seen growing up up like legit growing up. So it's, it's, it's fortunate. I'm very lucky. I have had the opportunity to interact with these people, to have worked with them. I've got a good camaraderie going on. So it's more about the fact he there's no particular favorite but all of these people that I have grown by watching in the content in style. I've tried to imbibe all of these things consciously, subconsciously. I sure, sure for sure have tried to do that. There's a particular favorite favorite but inspire Kia Hai and I've been fortunate enough to happen to work with them over my YouTube career.

That was amazing. What was the process?

Editing team or team to be fairly recent. I had this laptop, my laptop. I think my first in fact on my main channel the videos that come out are still edited by me that I can then give them to the editor. And I've always been a fan of doing everything myself.

For editing before edit.

Yes. I think, I think record. I would advise a lot of people who make content to spend some time on the script or the outline of the video or what the video structure is going to look like because shooting or editing or your post production structure, may outline my script, may research, spent production, recording, editing. Then I think special focus has to be given on what thumbnail you're making and what the title of your video is going to be. Upload that you can and should should try out a few thumbnails on your videos within the first 15 days because there's no one thumbnail and title that will work for a video or an audience.