Avi Arya walks through how to build a personal brand using a blog, covering everything from creating content to running social media ads and converting readers into customers. He shares step-by-step strategies for engaging clients and turning leads into sales.
This is Avi Arya and in this module you're going to study how to personally brand yourself on the Internet using a blog, blog and other digital assets. Ladies and gentlemen, every time that I get an opportunity, I pull out my smartphone and I start creating a course. Because this course is based on the knowledge that I've gathered over the last 43 years of walking this planet and the last 11 years of running one of India's most successful niche digital agencies with 225 people. I also am an investor and founder in many companies and therefore running teams, doing digital marketing, mentoring other companies, having coaching clients who are running multimillion dollar digital marketing agencies and coaching other coaches who are up coaching other coaches. I think I have a of knowledge that I want to share with you. So therefore learn from me. Every time that you want to create a digital asset and you have a script in front of you, you have a format in front of you, put it out whenever you find the motivation. So right now I'm in my car and I found the motivation to speak to you guys. So here goes all you digital marketers out there and you wanting to personal brand yourself. Listen to these things very carefully. Depending on what you like, you must understand the opportunities available for you. A digital marketing agency is a great niche to get into but at the same time you need to understand who you are and how to put out clients. So therefore depending on the niche that you have chosen, you will create blogs. Now your blog could be named after your name. My blog is Askavyaria. It's on my website askavyaria.com or your blog could be on your company. Like for example, I also have a blog, Internet Moguls and it's hosted on my company website called internetmoguls.com now what should I write on this blog? Now you write not about who you are but only about the pain points that of the problems that people that your customers have. Now if you are or if you've already chosen your niche. For example, I ten years back had chosen a niche of hospitality. So if you go through all the hundreds of blogs that I've written, I speak to hoteliers, I actually take them on a phone call and I say that I have an opportunity to feature you on my YouTube show and I will promote it on my Facebook. Now a lot of people will ask you, you know what, how many followers do you have? What is the kind of reach? If you are somebody who's starting a digital marketing agency and have no followers at all, guess what? There's nothing to worry about because as soon as you spend some money on Facebook ads, you will be able to reach thousands of people. So you can say, I will use thousands, I will use Facebook ads and your reach will be 10,000, 20,000, 30,000, whatever. Get three or four guests from the fraternity that you are serving. In my case, I get hospitality clients and then I ask them questions. What are the top three areas of concern in your organization right now? What is the average occupancy that you are facing right now and what is your competitor getting? What do you think is happening in the United States of America or in Canada or in any other leading market that can be done here? Where do you think digital marketing can help you? What do you think is the challenge in social media? Where do you think that your FNB can get more more traffic from Facebook help? Have you ever tried LinkedIn for your banquet? Ask them the most valid question, Make a questionnaire, a list of at least 10 questions. Ask them and then quietly listen as they give you answers. You will find their pain points. They will say, you know what? We have never been able to understand how to use Facebook to be able to get more footfalls for our restaurant. You know we tried LinkedIn marketing and we know that it reaches out to CMOs and decision makers and admins and hrs of other company. But we've never been able to get banquets sales coming out of LinkedIn. How does that work? You know what, we understand that a website does very well for hotels, but we never get the kind of direct traffic that we want to. So now right there you've got at least three opportunities. How to use a website to get more direct traffic for your hotel. How to use LinkedIn marketing to get more traffic and leads coming in for your banquet. How to use Facebook ads to get more traffic for your restaurants. You've only got three questions. That is that that Q&A session lasts at least 45 minutes, three to four minutes per answer. You should be able to pull out at least 10 concern areas. Once you interview three people, you'll find common questions in all of them. Then make a note of the top five common things that come out now. That's point number. That's step number one. Then you take these steps and then put these key phrases. How to find how to use social media to be able to get more footfalls for restaurants, all of that and put them into Quora, put them into Google keyword planner and press enter. You will find related key phrases and sentences that people are using to be able to find answers to similar questions. And then you will see that some of these key phrases will have a higher search volume, some will have a couple of hundred, some will have thousands, some will have tens of thousands. So although the context of the question is the same, by now going to step two and putting it on Google Keyword Planner and Quora, you now know, wow man, that there are tens of thousands of people who are looking for a similar problem, but they're addressing it differently. So there you go. That is the sentence, that is the headline of your blog. Now you know that you have five blogs to write. Step number two, step number three, open your Microsoft Word, open your Word document and start writing. And if you're like me, I never like to write long form on the laptop. So what I do is I make audio notes and I complete my audio notes with my thoughts and everything and I send it to an editor. You can go to fiverr.com and enough people on many social media groups. We also have a social media group called Learn Social Media with ABHI Arya, where there are thousands of people from all over the world. I'm sure you'll be able to find a freelancer or somebody who write a blog for you, say these are my thoughts. Please put it into a proper editable format. They'll put it into formats and that's when you will have your blog blogs ready. Step, the next step. I need to tell you one thing, once you do that, you need to insert call to action because if remember this blog eventually has a purpose to serve your customers for sure, but eventually to be able to get those customers to say wow, what do I need to do now? So at the end of every few paragraphs, say if you're finding this information useful, click here, download a PDF guide so you can take it and share it with your people and or you might say download a free video which describes this in a much easier format so you can share the video with your people when they click on that downloadable link. You get an email address and a phone number from them and then it gives you power and authority and permission to be able to market to them whatever newsletters you have. Because the more of more people who come into your blog, you collect that email address and now you know that these people came looking for a restaurant problem to be solved through social media or they came through to find a social a banquet problem to be solved through LinkedIn. So you know exactly which bucket to put them in. You got a couple of hundred people who've done that now couple of hundred people, you remarket a video email to them. Because if you know Avraham, if you know all of our courses, we are all about video marketing. Create short videos, use a tool called Vidyard and send it to them and send them regular mails with those topics. Next step, it just doesn't get over next step. After you send them a few mails, you tell them you know what, I am now hosting a webinar and I'm inviting only 25 people and only 10 people and then tell them in that I'm going to break down three ways of being able to grow your business using social media for your restaurant, hotel or whatever fraternity you're doing. I'm just using the example of hospitality. You can use it for any other example that you want. You get 10 people who sign up. Now you have 10 people. Imagine pitching to 10 people together. You have a then a presentation ready and then your presentation lead is. You know the question that they're coming for. You give them few examples. There's a hook, there's a story. You already have the hook. You have a story to say this is a formula. These are three stories of people who use the formula that I'm giving on Facebook to be able to go from level A to B. Second story, third story. And then you say if you like it then you know what, I'd like to book a one on one consulting call with you, understand your pitch and then be able to work with you. By now you've already gained credibility. Your blog has already gotten people, they've been already following you and on that call, it is only about giving them a proposal and a pitch and close it. Ladies and gentlemen, one blog for a digital marketer like yours has the power to change your life and that of your business forever. Go through this video. We're at 8 minutes and 41 seconds right now. Go back. Pause this video right now. Go back. I'm waiting. Okay, go back and listen to it again and make notes and make sure that you do it in the exact format that I've explained to you here. Now moving forward, for all of you people who feel the need to be able to create everything in in video format, that too is great digital asset formation for people who are wanting to become digital marketing and open digital marketing agencies. But like I said, that is part of the next video. In this video I'd like you to go back, listen to this format and start creating your blogs. Thank you very much for watching so far. This is ABHI Arya, father of two girls, Founder of Internet Moguls and I'm loving the fact that you're watching. So far I'm always available on my social media group and any on the LinkedIn or Facebook channels. Look forward to touching base with you. I wish you all the very best.
