Avi Arya explains how writing a book builds authority in your niche, lands you paid speaking gigs, and strengthens your personal brand. He draws on his own experience to share practical steps for getting a book done fast.
Hello, everyone. This is Avi Arya, father of two girls, six dogs, husband to a superwoman. I'm a streetcar racer turned hotelier now. I'm a social media marketer and the founder of Internet Mobile. Thank you very much for watching my show. Today's topic is how to write a book and get established authority on your subject and attract more paid speaking gigs and all the good things that come with it. You're watching the Askavi Adya show and this is one topic that I get on my phone, on my Facebook message. How do you write your book? How do you write your book? How do you write your second book? And like, fine, I'll let you know what to do. You know what? I grew up a very lazy person and I was very happy when Bill Gates says that if you want to build efficiency in your systems, hire a lazy person. I'm one of those people. I would like to work super hard once so I can build a template and the next time I can relax and the template works for itself. So here's what I did. I wrote a book on social media for the hospitality industry. Guess what I did. I sent out questions to 50 of my hotelier friends. Hotelier, restaurant owners, GM owners and all of that. And I said, you will get featured in the book with your name and your brand and all of that. Thank you very much. And guess what? Everybody wants to be featured in a book because it gives them publicity. And plus, human beings are nice if you ask them. You know, I believe that the world is a great place and people do respond. I sent out those mails. About 20 or 25 of them responded. Then I sent another 50 mails. 20, 25 of them responded and they responded with answers to the questions. And everybody had two page answers. So I had a hundred page book ready right there. So guess what? Crowdsourcing of information from everybody else, obviously give them due credit, have a great paperback cover because the look and feel of a book establishes you as an authority in people's mind to say quality of the book, quality of the person, all of that. But the most important thing that I would like to tell you is always have a message in your mind. What is the message that you want should resonate with the audience? What is that one value tip that you're going to get throughout the book that people are going to be blown away with? You know, So I talk about social media and I talk about how social, how hospitality professionals should brand themselves on social media, how today hoteliers are facing this problem of, of trying to understand how to work with third party channels and save commission and still run their hotels. I address those questions. So, ladies and gentlemen, watching this show, if you have a message in your heart, if you have a product to sell, or if you have a service that can change somebody's life, it is a disservice, I feel that you will be doing by not sharing your message through a book, but then also what you know what, once you have a book, you can then go to different levels and start getting paid speaking gigs. Because guess what? Every time that I have spoken abroad that many a times, people have wanted to see the book that I've written. Because you know what? This is a template. A lot of people say if you're an authority on the subject, you should have a book, write an e book. Write a book, have a few copies, 300 copies printed, send them out to journalists, have them talk about it, tell your team, tell your people to read it, your friend circle. Anybody who finds value should write a review. And there you are, you're an established author in less than 30 days. So guess what? Step by step, I broke this down into a short video to say how important it is to write a book, to get recognized as an authority on the subject, but also the fact that a book can help change the way you're perceived in your industry. So choose your industry, choose your message, choose your publisher, of course, choose your message, choose your product, choose your service and then think about what is going to resonate with your audience. Ask people around questions, crowdsource the information like I did and get questions together. Wrap it up into a book and publish it. Go all out there and don't worry about how many book sales did you get with your first book because you're not in it for the selling book selling business. You're there for a larger purpose which is to get recognized as a public speaker and have workshops and trainings and all of that. So you, you're getting into the book business to become a recognized personal brand and not so much selling B2C if you know what I mean. There have been many other videos that I've done on how to become a paid public speaker, how to go to international conferences and make the most out of it, how to meet the best social media celebrities like I have all over the world. I've got videos on all subjects on my YouTube channel. If you found this video video useful and you watched thus far, thank you very much for your time. Check out all the other videos and guess what? To a few people every month I give free invites. 15 minute chat with me, no questions. I'm not selling the course. I'm not selling anything. I just am feeling powerful and happy today and I want to reach out to you and I want to build an audience. I want to connect with you, I want to build a community. So reach out to me if you find my message can help you with your entrepreneurship journey. It's been 10 years. We built a. I built from scratch a team of 225 people of one of the best digital marketing companies on the planet and all of this has taken hard work of my team and myself and Brad and Sweat and Toy had a lot of learning and a lot of failures and we've wrapped it up and we're bringing on all of these YouTube videos for you to become personal brand, to become public speakers, to write your book, to become personal authorities on the subject. Once again, thank you very much for watching the Askavi Ayya show and I look forward to seeing you.
