If You’re a Hotelier, Watch This Before the Next Season | Hoteliers Roundtable - Goa

12 Mar 2026 · 40 min
39:47

In a multilingual roundtable recorded in Goa, a group of hoteliers, marketers and industry veterans—including Avi Arya, Bikram, and several unnamed participants—debate why many Indian hotels remain under‑booked despite high seasonal demand. The discussion moves from the pitfalls of relying on discounts and traditional agency‑driven campaigns to a call for experience‑first marketing, targeted digital ads, and direct ROI tracking. Participants share personal anecdotes about broken CRM systems, sales‑team turnover, and the financial strain of ad spend without measurable returns. They explore leveraging Goa’s event‑driven peaks, partnering with airlines for bundled packages, and introducing premium products such as penthouse suites and dedicated experience managers. The conversation also touches on brand visibility through Instagram, the role of automation in guest service, and the tension between limited marketing budgets (e.g., 30‑70 Lakh, 1 Crore) and the need for sustained investment. Throughout, the tone is candid, often frustrated with agencies, but optimistic about adopting data‑driven, experience‑centric strategies to fill rooms and improve profitability.

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