A motivational talk on using your personal story of wins and losses to connect with an audience. The speaker argues you can turn those lessons into something people will pay for, whether through social media or e-commerce marketing.
What product or service should I sell online? Is the question I get in most of my digital marketing camps. And I respond back saying, tell me your story. All of us have had stories of ups and downs, and those stories allow us to get some learnings. And I say to all my students, get those stories and those learnings together. And what comes out of that is a lesson. And those lessons are not meant for you alone. They're meant for you to share with the world. So now, today, with social media and Internet marketing, you can take those lessons, monetize them, make a product or a service out of them, use Facebook Live or E commerce marketing, and spread it all across the world. It helps when you share your stories of huge failures or huge successes with the world made into bite sized lessons. You can do that with social media. Try it.