Most agencies are like sabzi sellers — offering the same potatoes and onions (SEO, PPC) as everyone
In this Hindi‑English excerpt, Avi Arya argues that most marketing agencies operate like generic sabzi (vegetable) sellers, offering the same commodity services—primarily SEO and PPC—to every client. Because these services are undifferentiated, agencies end up competing mainly on price, leading to low ticket values and constant negotiation. Arya contrasts this with a niche‑focused agency model, illustrated by a hypothetical smoothie shop that sells high‑protein drinks exclusively to bodybuilders. By targeting a specific market segment with a unique value proposition, such an agency can command premium pricing that is not comparable to the generic “potato‑onion” services. He concludes that aspiring agencies should specialize for a defined market niche to achieve higher margins and avoid price‑driven competition.
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