Not every hotel spends big money on ads. For many new-age hospitality brands, the investment is not
In this short excerpt, the speaker—representing a Gen‑Z, youthful viewpoint within the hospitality industry—explains why many modern hotels choose not to allocate cash to traditional advertising. Instead of direct ad spend, they rely on indirect expenditures such as offering complimentary room nights to influencers in exchange for content. The core of their marketing investment is content creation aimed at Instagram, where the target audience spends the majority of their time scrolling and discovering new properties. The speaker emphasizes that spending on conventional ads has not been explored because the audience’s discovery journey begins on Instagram, making content‑centric strategies more effective for these new‑age hospitality brands.
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