Podcast Like a PRO || John Lee Dumas 😎 || IMOTW

I interview the world's most successful and inspiring entrepreneurs, sharing their journey, their story and their inspiration with millions of people around the world. But what I did do, luckily, was I used what I had, which were the ability to read books, to listen to audiobooks. And of course that led me to listen to podcasts because they were fun, free, they were on demand, and they were targeted content, meaning I could listen to anything I wanted to on any subject for free when I wanted to. And I fell in love, ladies, with the podcast. I fell in love with the medium of podcasting back in 2012. I said to myself, what's missing in the podcasting space? And that show Ladies did not exist. So guess what? I decided, as Gandhi says, to be the change you want to see in the world. And I created that podcast.

John, thank you so much for taking the time out. My name is abhi. Both of my daughters, Abhiana and Raya is.

I recognize both of you from the video. Well done, ladies.

Thank you so much. We're so lucky to have you.

You're welcome. And listen, you had me for a full 15 minutes. I do have an appointment exactly in 15 minutes, so until 45 minute past, all yours.

Lovely. So we're going to quickly get started. The venture started a couple of years ago when we said I was spending a lot of time building my business, built a team from four to 200 people, but it was making me an absent father. I was not doing what I wanted to do. So we said, let's tell stories to each other. We started telling stories. The girls decided we put it into a book, Bedtime stories for tomorrow's Entrepreneurs. They became speakers, promoted the book, made a whooping profit of $550. That was venture number one, venture number two. We said, I want to do. I said, I'm getting tired of running this business and spending time away from the girls. Let's do something that we can do together. So we started traveling around the world, taking time away from school. The mother doesn't like it, but I think that is cool as well. We go for every social media conference on the planet, almost everyone. And we go there, interview people and meet them. And we said, we put it into a book, we put it into a podcast and online summit. And eventually ideas got fine tuned by meeting more people like Chris Ducker, Pat Flynn, all of those people interviewed, all of them became slightly more fine tuned. And now what we're doing with the podcast, with the book and the online summit, eventually we want to launch a school called the Internet. Moguls of the world, the family digital marketing School. Because we want to encourage a message. We want to say, with digital marketing, you got so many streams, you may not have to travel around the world. Somebody can run affiliate marketing. Somebody can do a podcast, Somebody can do a YouTube channel, and the family can stay together. You don't have to.

I totally get it. I read your great email. I watched the video. Let's dive in.

Okay. Awesome. So the first question, John, is we always say that the fastest way from one human heart to the other is through a story. And the Internet always allows you is impatient when people don't know you. So we say there's something called the hero introduction. So our hero introduction, my hero introduction is. My name is Avi Arya, Father of two girls, six dogs, husband to a superwoman, a streetcar racer turned hotelier, now social media marketer and founder of Internet moguls. John, if there were people in the world who don't know you, what would be your hero introduction?

That I interview the world's most successful and inspiring entrepreneurs, sharing their journey, their story, and their inspiration with millions of people around the world.

Awesome. Love it. Raya, over to you. Awesome.

Okay, so my first question is, how did you actually get started with podcasts? What is. Is it something you wanted to do as a child? Or how did you just saw someone do it and got intrigued?

Great question. And first off, I want to step back and say congratulations to the two of you for just stepping out into the world, for turning on a microphone, for sharing your voice and your message and your mission with the world. I mean, I only wish I did something like that at your age. I had to wait Till I was 32 years old, which I'm sure to you seems sounds ancient, but, you know, it took me that long to kind of figure things out. So definitely a big congratulations to you. And I love hearing about you guys traveling the world and experiencing different things. You can definitely tell your mother, coming from me, school is way overrated. You know, go to it when you want to, when you have to, but otherwise experience the world. I mean, that's where your true learning experience, fun and just overall happiness is going to come from. Absolutely. You know, so for me, I did the whole school thing. So I'm speaking from experience. You know, I went to school for the first 18 years of my life. Then I went to college from 18 to 22, or some people call it university. And then after that, I entered the real world, and, you know, I spent the first 22 years pretty much only Dedicated to school, not being able to travel, experience the world like the two of you have, thanks to your father. And, you know, I paid the price for it. So I jumped right into work, and I was an officer in the army, then I was in law school, then I was in corporate finance. And I just was not. Not enjoying it because I didn't. Because I didn't really know what was out there, because I didn't experience what was out there, which is why it's so important to do so when you're, you know, your ages right now, which is incredible. But what I did do, luckily, was I used what I had, which were the ability to read books, to listen to audio books. And of course, that led me to listen to podcasts because they were free, they were on demand, and they were targeted content, meaning I could listen to anything I wanted to on any subject for free when I wanted to. And I fell in love, ladies, with the podcast. I fell in love with the medium of podcasting for those reasons. You know, you guys might not remember this because you might be a little young, but there's a thing called the radio back in the day. And like, the radio, like, you had to listen to what was playing on the radio, you couldn't pause it, you couldn't stop it and play it again later. Like you are at their beck and call. The podcast puts you in charge. So I fell in love with the platform. And back in 2012, I said to myself, what's missing in the podcasting space? Which I think is something that you guys have been able to answer, which is really powerful, and that's why you're bringing this new, unique voice and voices to the space. But back in 2012, I asked myself, what is currently today missing in the podcasting space? And to answer that question, I said, well, what do I wish existed that doesn't exist in the world of podcasting? And after thinking about it, I said, well, I wish that there was a daily podcast, I mean, seven days a week, where there was a new interview coming out every day, so that when I got up in the morning and I was driving to work to a job that I did not like, I could listen to a new episode every single day. And that show, ladies, did not exist. So guess what? I decided, as Gandhi says, to be the change you want to see in the world. And I created that podcast, and it was called Entrepreneurs on fire. That was eight years ago. 85 million listens ago, they were able to turn that podcast into a voice that is now heard in over 145 countries around the world. So thank you for that question.

Fantastic, Aviana.

So my first question is how do you balance your business time, like growing your business and improving your business, but also your family time, spending quality time with your family and your friends.

So it's all about boundaries for me. You need when you're first starting off with a business, it's like having a baby or it's like having a little puppy. And you guys maybe have experience having a puppy before. Like they need so much attention, so much love. Like they're always peeing and pooping everywhere. Like you have to take them out all the time, they're whimpering. Like that's a business when you start, you know that's when you first start. It takes more time, energy and focus and you just have to be open, willing and commit to that. But just like with babies and with puppies, they do grow up pretty quickly. Right now with you two young ladies, I'm sure your father doesn't have to watch you every second of every day. In fact, I know he doesn't have to because you are very self sufficient in a lot of areas and that's the same thing with your business. So I did have to put my nose down and work really hard and focus for the first couple years of the business. But then as I was able to improve my systems, improve my processes, maybe add a couple people to my team that were helping me do the work and grow a more cohesive unit, then I was able to take time off and really experience that more kind of lifestyle freedom, that location freedom that we all want. I remember the third year of our business. Kate and I took a 14 day vacation and we thought that that was a big deal. The following year we made it 30 days. The following year we did 45 days, then 60, then 75. Ladies. Last year we went on a 90 day world trip where we did not come back to our home for 90 days. Now, you know, we were waking up in the morning and we were checking our email for our business and we were doing social media stuff because we love it and we were having fun doing it because we wanted to keep growing our business while we were on the road. But you know, we were spending one or two hours in the morning, maybe an hour in the evening. And that whole middle time we were just exploring the different places that we, that we traveled. And you know something that's kind of interesting as a little side note, you may or may not know about me is when I was traveling India, I actually was in a Bollywood movie called Yuvraj, and Katrina Kaif kissed me on the cheek right here.

That is a big deal.

That's a big deal.

That is a big deal.

Check it out. Yuvraj. You can just Google Johnny Dumas. You, Yuvraj, or just Jolly Dumas. Bollywood. And you'll see the clip.

I will do that right after this interview. Katrina camp is a big deal. 100%. How did I miss that? Okay, so, John, you know, for all the people, like I said, this is going to be a family digital marketing school. When we do the online launch, we expect a couple of thousand people coming in together. We worked very hard during the lockdown period. I couldn't make it back to Vancouver. The girls are there with the mother. I got stuck in India for the last 45 days. We did over 50 webinars. Every night, a webinar built an email list of 122,000 people in 45 days. And we'll have 300,000 by the time we have a launch coming up. So there'll be a lot of people who'll be coming in, and most of these people will be families, mother, fathers, grandfathers, kids, everybody. And they'll be like, wow. Podcasting straight from John Lee Loomis. For all these beginners who are coming in, what is your message to these new Internet moments of the world? How should they start? What topics should they pick up? And, I mean, a lot of people think podcasting is only for digital marketers. What's your message to these people?

My message is this. You are a human being. You have a voice. You have a message. You have a mission to share with the world. My strong advice is to get real specific and real niche on that message, on that voice, on that mission that you want to share. You know, don't look at people like myself and. And, you know, other people out there who have, like, quote, unquote, podcasting success and say, oh, you know what? I'm just going to go interview other entrepreneurs about their inspiring stories and, you know, hope to make a success out of that. That doesn't work because that's already been done. Like, that is, you know, already a saturated market. But what's not saturated is what are you passionate about? What are you curious about? What are you excited about? And then how can you marry those three things? Or I should say, commingle those three things with things that you're good at, skills that you have, expertise you've acquired over the years if you're able to push those things together into What I call a zone of fire, that right there is where your podcast topic lies. Because if you can create a podcast topic around something that you're excited about, curious about, but also knowledgeable and skillful about, and it has those qualities, and you're, number one, going to enjoy doing that podcast for years to come because you have that excitement and curiosity, and then your listeners are going to want to listen to it for years to come because it has knowledge, it has skills, it has value and experience for them. So it's the win, win, win of all worlds. So if you are going to podcast, my friends realize that you should, because you have a voice, you have a message, you have a mission in the world you like I did back in 2012, and I asked myself, what do I wish existed in the podcasting world that doesn't currently exist? Ask yourself that question. And then when you identify that one thing that doesn't exist that you actually want to create, that's your podcast, that's your topic. And I have a completely free course called freepodcastcourse.com, it teaches you how to create, launch your podcast. It's completely free. It's for people out there that just want to learn more about podcasting and take their knowledge and their voice to the next level.

We will, we will link it up and we put it on the Facebook page as well. Definitely.

Awesome.

So now, Abhiana and hi, I had a question. You know, a lot of people market their podcast by putting their podcast links all over the Internet or whatever, and you've obviously marketed yourself the best and obviously consistency plus marketing. What would be your tips for people who want to market their podcast and maybe not make the same mistakes that you made?

One of the best ways to market Your podcast in 2020 is to say to yourself, what are other current podcasts that are in my niche that are actually in the same and similar category that I'm in right now that already have a bunch of listeners, that already have people that are consuming that content that that host is providing on a similar topic as mine? How can I now reach out to those podcasts that I'm going to make a list of and say, listen, my name is John Lee Dumas. I run a podcast called Entrepreneurs on Fire. Your podcast is very similar to mine. I would love to help each other. Let me introduce you to my podcast audience, and how about you introduce me to your podcast audience? Let's schedule one hour. In the first 30 minutes, I'll interview you for my podcast and then I'll be able to share your voice, your message, your brand with my audience, Fire Nation. And then we'll flip the mic after 30 minutes, and I'll come on and I'll be interviewed by you, and you can, you can introduce me to your audience. That way, when the interviews go live, guess what? The average podcast listener listens to seven podcasts. So I just want to become one of the seven that your listeners listen to. I want you to become one of the seven that my podcasters listen to. And together we'll both win. So I am always committed to being a guest on other people's podcasts at a very high frequency and a very high quantity, because guess what? I'm now converting the converted. These are people that already love podcasting, that already listen to podcasting. So many people are going to like LinkedIn to post and Facebook to post and all these different places to post. It's not a bad thing. But why not go to where podcasters already are guaranteed to be listening to podcasts?

Got it. We have two minutes left. Abhiyana, you want to take the last question?

Yeah. So my last question is, we use the term Internet moguls a lot, which for us in Internet moguls means some someone who spends quality time with their family, but also works hard to improve and grow their business. So what would your definition of an Internet mogul be?

For me, my definition of Internet mogul is somebody who is committed to embracing their passion, their excitement, their curiosity, bundling that with. With value and knowledge and skills they can add to the world. So they're saying, you know what? I don't just want to give value for value sake, because I might not enjoy doing that, or I don't just want to do something that I'm excited about because that's just a hobby. Other people might not care. An Internet mogul is somebody that sits down and says, how can I combine those things? Excitement, curiosity, passion, skills, expertise, knowledge. Combine those two things. So I love what I'm doing. The people who are consuming my content love what I'm producing, and it's a win for all worlds. So if you're willing to sit down and actually create that, be the person that's delivering solutions to real problems. You are Internet mogul, and all you can do is succeed, because that is a winning combination. Sa.