Q & A With Avi Arya

If there's a new blogger, for example, I have started my own blogging page for food and all that, but I'm not able to get a lot of followers and all that. You. You know, I've tried boosting my campaigns personally once or twice, but I don't get much reviews, much followers and all that. So it's just something that I can do.

Sure. You know, like they say, you go to the gym every day and the first two, three, four, five, six months, maybe something drastic doesn't happen and then automatically you say, oh, this guy's changed, he's lost so much weight. Or she's lost so much weight. But behind the scenes you haven't seen it. Similarly for a TV star or an actor or a celebrity, you're like overnight star cricketer overnight because you've seen that he's hit 200 runs in a Ranji match or an India match, but he's been practicing for 10 years. Every day he's been going to the field. The same is with a personal brand or a blog as well. Most of us give up after two or three sessions. If you commit to doing a 365 days, it will 100% run. 5 views, 10 views, 15 views, 30 views, 100 views, whatever. But the idea is that you don't need a million views. That's the biggest thing today. Most people who are making successful blogs are people who are catering to a small niche. They say the riches are in the niches you catch. A small niche like mine is hospitality. We get offers to work with fashion and this and BMW and Audi and every time we think, should we go out? No. But when we stick to this, we're able to be. And even now there'll be even more sub niches that hospitality may be only for three star hotels in tier two cities they become more niche. So you stick to your niche. And the last thing I'd like to say is you have to spend money because organic is dead. You know, organic is just dead. You need to spend money.

Not on every post.

Why not? If. See the thing is, if your idea is to. If. If I'm doing a post and my idea is to tell everybody that I'm very famous and I'm very cool, then I don't think it works very well. But if my idea is to add value, if I'm giving some value to my industry who are watching, then it's my duty to spend money and make my message go further, then I should spend it every day. Why not every post? If every post is going to help somebody change their life or business or learn about food or whatever. If it's impacting somebody, then I should put in money on every post.