Recruitment company owner Padma Luhana achieves 1 Crore in 6 months with IMOTWS

In this program the coaches and everybody made me shoot the video. So one thing so the system that you have to do then only will move ahead do it then only we will move ahead. So IMODW is making us do those things.

I am Jahat. I would like to first go with my hero intro as per the norms of IMOTW and then you next.

Welcome everyone.

This is Ahad. I am born in front of the cleanest city of India five times in a row. Daughter of a mathematician and a very passionate homemaker. Sister to an intelligent chartered accountant, an engineer turned MBA turned manager for E commerce platforms like OLX and Amazon. Marked my way as an HR manager for a coaching institute and now an MVM consultant. A business consultant with Internet mobile software World school. So I've been enjoying this journey since the last 1.5 years and today like as I got the opportunity to speak to Padma about her success. Similarly I've been like doing the success case studies these days and it is really fulfilling to see that people who enrolled in our school in the last one year are now coming for these success interviews. So this like my journey over here is really satisfying for me that people are enrolling into a school where they are learning how to become a successful digital entrepreneur. So let's hear from Padma about her journey. Since she joined us in September so it's been six months now. So how's your experience Padma and along with your hero intro.

Thanks Jahad. First of all thank you for having me here to share my success journey with Inot Tiger. So let me start with hero introduction. My name is Padma Lohana. I'm a recruiter by passion and profession and founder of HeadsQuest, a global talent solution organization. We are into recruitment services for corporates from construction, oil and gas and manufacturing vertical. And the USP of our company is innovative methods for sourcing. Our sourcing methods are highly inspired by talent mapping and that is what a game changer is in this recruitment industry.

So.

I mean yeah that that's what my hero introduction is. And my journey with IMOTW started in September 2021. I founded HeadsQuest in 2016. March 2016. This March we are completing six years of the operations. The entire journey has always seen upward trend year on year we have grown and last year was a stage when I realized that I need to scale up the business. You know there was a small team, we were growing year on year but I wanted to add expanded now the kind of clients that we have, these are the clients. I mean I have been working as A recruiter myself since 2005 and then I had from 2005 to 2016, working with two of the executive search firms. I had my own set of Network created during those, you know, 10 years of tenure. So the clients that we had were, they know Padma, they, they know Padma's work. Okay, so there were very few clients that we're working with now. Last year I realized I need to scale up the operations. But Network was very limited. Very few people knew Padma or HeadQuest. That was the thing. And the challenge for me was to create the awareness of headquarters as a brand or about our services in the market. Then I realized, okay, let me do some branding services. So I went for a complete rebranding exercise last year where we changed the logo, the, you know, brand assets and everything. Website. We revamped the website and everything. There was definitely a shift in the way, you know, people, the corporates viewed headquest brand. There we saw some success but, but still that qualified leads were not coming in, you know, the, the kind of leads that we want. We are very specific in terms of what services we want to give and.

To whom we want to give.

So when I was hunting for, when I was hunting for, you know, marketing, what marketing strategies should I use, that is where I came across Internet Mobiles of the World school and things changed drastically.

Nice. Nice. So it's really good to know from you that like it's been six years now that you have founded HeadQuest and you, you've wonderfully achieved a lot of clients as well as I saw on your website a day before. So as you have like already informed us about, like already shared that how you were facing challenges before you joined the IMODW school. So let us also know from you that what were the two reasons that made you join the school?

Two reasons that, you know, made me join imogw. One, I definitely came to this program after attending that three days workshop of digital entrepreneurship, you know, so I have attended lot of such, you know, coaching where business coaching and a lot of programs. But this was different. Why this was different was we were made to do things practically then and there during the workshop. Exactly right. So I am, I am not, I was, I was very, okay, I was not very active on any of the social media. Even if I was active on LinkedIn. It was all know what to say theory, theory, you know, messages and all those things. Not pictures, not videos, nothing. I don't love to click pictures. Also, even if we are on outdoor trips or something, you know, personal also I don't click because I feel all those things. But in this program, the coaches and everybody made me shoot the video. So one thing, so the system that you have to do, then only we'll move ahead. Do it, then only we will move ahead. So IMODW is making us do those things. So that was the one thing. First thing that triggered me to, you know, join IMO to know was this. So that was one thing.

Right?

Second thing is definitely the community that I have got. Huge community of entrepreneurs where probably day in, day out, they are also going through the challenges that an entrepreneur goes through. Somebody is, you know, scale up business. Somebody has already scaled up and they are successful. We learn from their success story, we learn from their lessons. You know, so a lot of things. So two things. One is the system of learning of imogw and second is the community that I have got. These are the two things because of which I have joined imogw.

Exactly. And I can vouch for that. That now you're not at all camera shy. I have like seen your Instagram reels, all like wonderful videos. Reels in which you are dancing along with your team members. So that was really good to see and good to hear from you that earlier you were a camera shy person and the kind of transformation that you have achieved. So that is really commendable.

I'll tell you chahat, I can, you know, put the testimonials or maybe, you know, the proofs where I've got some messages, people who will binge watch our, you know, Instagram page and they see me dancing and recording videos and everything. They tell me, huge transformation. This is not the Padma we know. I said, this is my upgrade.

Yeah, transformed version of Padma. Padma 2.0. Yeah. So like we're talking about transformation. My next question was that only that overall in your life, what were the three things which changed after you joined the school? Okay, like in the last six months.

So three things that changed. First, definitely a camera shy person. Shyness to awesomeness that we call in imotw shyness to awesomeness. So I was very conscious in front of cameras. The marketing person who. Who assist menu. I have a team member who assists me in all this marketing, creating videos and everything. So sometimes she says.

Record videos.

I was like, so this transformation. So one is camera shyness. Second thing, I have been a procrastinator big time. You know, when it is coming to implementing new things, I. I was a big time procrastinator, but I am not anymore. Whatever things we learn, we do implement and test and Trial whether this is working for our kind of business or not. So second thing third thing is on a face of transforming definitely is being consistent. And since I have got being consistent, I am still not that consistent. Community members, I a lot of seniors who are more consistent. But being consistent has given a lot of results for sure.

Okay, so the has worked for you?

Yes, yes, yes.

Okay, so when we talk about business strategy and your recruitment from the recruitment point of view, what is it that you are doing differently now as compared to before?

See, as I told you earlier, we were trying to generate leads through cold emails where it was a bhati boring psych email and then we were waiting, you know, so and cold emails, cold calls, you call up and then corporate receptionists are trained consultants, you know, HR head available. They are very well trained into that special training. So to from there to aj my BD team is like ma' am time they don't know a client. Follow up Karahe and we already bought please next week we need to deliver also, you know, so so how this transformation happened was I started recording videos and videos were also not the sales pitch because initially don't try to sell first. First try to add value for your, you know, customer avatar, your target customer add value. So my videos were about that only adding value or giving some content and information which in turn were showing us what we showing customers what we are doing. Right. So we are still using email marketing as a tool rather than more of a social media. Right? We are still using email marketing but in email those videos are going to what we are doing, how we are doing, what value we are adding, the case studies, the testimonials. So it's all about very and micro videos, small, small videos, one one and a half minute videos that I record and then I send it through email marketing. People are viewing that and then we are getting the quality leads through that.

Right.

So now the strategy has changed from sending those boring emails and PowerPoint presentations to sending email videos in the email. So that's the transformation. And if you allow me, I would like to share one. You know a big achievement that we just had last week was I have got little more consistent now in terms of uploading my videos on my LinkedIn page. LinkedIn is a platform B2B where my target audience is present on LinkedIn page there was more consistent posting videos.

So.

There was an acquaintance which probably since last four, five years we have not connected over call but we are connected over LinkedIn. So he was viewing me every day on LinkedIn page. You know, and as soon as he joined a new organization and he saw in the videos what we are doing and it is completely relevant to the organization he has chosen joined, he immediately messaged me in LinkedIn saying I boss, I don't have your number, please call me immediately. And I called him and we have got a, you know, project like Tata Consulting Engineers for the first ever bullet hiring.

Wow.

Yeah. So that's, that's an achievement for the first ever project of bullet train from Abdabad to Mumbai which in India has this first project. Tata Consulting Engineers is the PMC for that project. And we have got that, you know, hiring for that project. So how this happened was through LinkedIn. The consistency of my posting videos on LinkedIn.

Exactly. So all of our viewers are also waiting to listen from you that what are the numbers that you have achieved in the last six months? Okay. Including like this project as well.

So see here what we do is we get the project with a certain amount of prospective business that can come in. Then the delivery comes. So what value I am giving is not the actual earning but the business perspective that we have got. And now we are. Because in recruitment it takes three to six months time to close everything, everything and earn that revenue. So the kind of clients that we have received, if I total it out including this would be somewhere around 1 cr. 1 crore worth business. Yeah. So that, that's what we have already got.

So that's really amazing. Like a 1cr worth of value in just 6 months after joining the school. So this has really transformed your career.

True, true. It's like, I mean amazing results. Amazing.

Right, Right. So congratulations to you for that. And last but not the least, there are certain like there are certain people who are waiting to enroll inside the school and who are thinking whether they should join or not join. So what would you like to tell them?

I would like to tell them blindly go ahead and join them blindly. Imotw, you know, join Carlo, because this is one program or this is one.

School.

Which guarantees your success and by, you know, these success stories, you know, everybody would, I'm sure everybody is realizing that they should not even think so choice, they should go ahead. There's a huge hand holding that is happening. You know, even if I have enrolled myself in other programs also for a year long or six months or something. But the kind of value and kind of learnings we are here, we are getting a holistic learning. You know, it's not just digital marketing that we are learning. This school is changing your mindset. This school is changing your approach of work. This along with technicalities of digital marketing, the marketing strategies and everything. There's lot of things that you are learning here so one should just not think at all and go ahead and join and trust me.

That was wonderful. Yeah. So when I talk about imotw school it is definitely not a digital marketing program. It is providing you a holistic approach towards how you can get end to end solution towards growth of your digital business. And at the same point of time it is a family learning school where you can join along with your family, along with your life partner or with your business partner so that together you can work towards your business strategy as well as implementations. So yeah, so this was like really good to hear from you Padma and I'm looking forward to more such success conversations with you and thank you so much for your time. This really means a lot.

Thank you. Thank thanks again for having me here to share you know the success journey that I have till now and there's.

Long way to go.

We are just six months and it is six months still to go and I'm sure I will be. I will be a very different person after still six months and headsquest will be at a very different level after six months.

So thanks really like I'm sure about it. You're most welcome. So see like just in six months you are able to achieve this result and now there are six more months to go so you like still have six more months of membership with the school and that would really be like. It would. You'll see wonders happening in the next six months as well for sure.

I am looking forward for the wonders.

So congratulations once again and all the best to you.

Thank you. Thank you a lot.

Thank you so much.