Avi Arya tells life coaches to stop being vague and build credibility by turning personal struggles into lessons for a specific audience. Post 90-second niche videos daily on Instagram for $5-7 a week to reach thousands, find your micro-niche, and join a free WhatsApp group for daily accountability and weekly webinars.
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But what the hell do you mean by life coach? The definition of a life coach for me at 47 is very different. You always need to be in front of people. And to be in front of people, you need to continue doing things like I'm doing for a life coach, for somebody who's 23, wants to know how to get a good job. So what do you mean, life coach? But I find such huge potential in this beautiful business of coaching that when I see all of you people not being able to do the right thing, I get emotional when I reply. So this message is for coaches. I know the world is tough when you're trying to get new clients because everybody. There's a bit of a mistrust in the market as well, because a lot of people getting into the coaching field with little or no experience. And to be able to beat those people at their game, what most of you are trying to do is to be able to reduce your price and continuously sell yourself short. Stop doing all of that. You know what you need to do? You need to understand that you need to create, change your mess into your message. If you have ever gone through a problem in life, being able to fix things, or even now in the process of fixing things, teach people how to do that. If you've been through a divorce, if you've been through a breakup, if you've been through anything wrong in life, which you think perceived as wrong and it eventually turned out, you're still living, you're still watching this video, still amazing things are happening to you that means you somehow made merry of it, right? Teach people how to do that. If you're walking two steps ahead of some, don't think that you're going to be 20,000 steps ahead of somebody to be able to become a coach. A coach can be somebody who's just two steps ahead of the game. Four, four steps ahead of the game. If you actually put on a lot of weight after pregnancy and now you've lost the weight, teach people how to do that. If you had a broken knee and fix your knee with vitamin, vitamin D, all of that. Tell people how to do that. If you don't like, teach people how to do what was difficult for you to do in the first place. And that's how you become a successful coach. So the other thing is that you always need to be in front of people. You always need to be in front of people. And to be in front of people, you need to continue doing things like I'm doing. I'm doing constant videos now. If you don't have the budget for it, go on Instagram and start creating free videos for yourself every single day. Talk to people. I'll give you one hack, one strategy. I call this the AVH Arya Level 00 strategy where you create short videos, giving people lessons on your niche, 90 seconds or so and promote it to your audience. You're not going to spend more than five to ten dollars a week. Yes, it's about five to seven hundred rupees a week and about five thousand people will watch those videos on view only mode. It is one of the most powerful things to be able to get known in the marketplace. Yes, networking helps, but when you go out and network with people, you need to tell them who you are and what one problem you're solving. Last night I went for an event and I met some 11 life life coaches. I'm sorry I'm laughing, but what the hell do you mean by life coach? The example, the definition of a life coach for me at 47 is very different. I might want somebody who can help me balance my beautifully growing family and my business. And my energy levels are dropping a little bit. So a little bit of health. All of that I need to put in for a life coach for somebody who's 23, wants to know how to get a good job. So what do you mean, life coach? So can you just spend time with yourself and understand who you are? And what's that one thing that you're helping people do instead of trying to be a jack of all trades and getting nowhere? I'm sorry if I'm sounding a little bit rude, but I find such huge potential in this beautiful business of coaching that when I see all of you people not being able to do the right thing, I get emotional. When I reply emotional in terms of emotionally charged, I want to tell you the opportunity. You see this whole world. Can you just pan the camera and see what a beautiful place? That's Microsoft, that's Google, that's Amazon. Some of the best, like millions of people come all over the world from all over the world. And you know what? There are entrepreneurs here. There are people from different parts of the, you know, in different fields. The one thing that is common between all of them, that everybody has a mentor, everybody has a guide, everybody has a coach. And you think coaching is not working. It's working very well. It's working for people who are following the three principles that I have said time and again. You need to get known, not to everyone. You get to need to get known in the industry where you want to become somebody, you need to get leads. You need to understand how Facebook, Google, YouTube marketing works. You need to get the right people agency on board and you need to then start working with the agency to go through some trials, ups and downs. Now if the agency doesn't work for you, doesn't mean the business is not working, get another agency. If networking is not working for you, doesn't mean that your business is not working means go to another networking event. The more you narrow down and find the right agency that helps people like you, the more you narrow down the networking events where there are people like you who will get business. You will start seeing a micro niche everywhere. For your micro niche, go to networking events with micro niches of your clients. For your micro niche, find an agency that's help people in your micro niche. So just keep sharpening the sword and then you'll see results. Coaching is a great business. Don't get disheartened and if there's anything that I can help you with. If you're watching this video, I'm sure you'll find a link to join a free WhatsApp community of ours where we have coaches from all over the world and every day we have accountability sessions. Every week we have webinars and every month we have master classes. So it's absolutely free, all of that. So just come and join our community and be part of something amazing. Thank you for watching. Bye for now.
