The Ask Avi Arya Show

Let's go live. Let's make it happen. The Q A that is. Let us make it happen.

Okay, all set. That's what I love about technology that works. This is one technology that works. So we have the right people at the right time fixing everything together. Hi, Mohit, nice to see you back. Okay, guys, all of you people who already come on the show and ask questions, I would request you to leave these slots for the new guys. Give everybody a chance to be featured on the show. Mohit, you want to record your course? Fitpreneur Instagram Blueprint for the first time. There are two things. There's one thing something is called there's a program and then there's a course. The program is a high level transformation that you're promising. I will help you get fitter, smarter, stronger, with more mental and physical ability in 90 days. That could be the high level program. And the course could be 10 modules inside the course.

And every module should have a how to how to get the mindset to win and work out every day. How to get the mindset to eat better, how to lose weight, how to lose two kilos in the first week. How to continue working on the diet I give you without having to compromise on your favorite food. So break the course down into 10 how to lessons and the top program, which encompasses all the 10 courses, 10 modules is. You call it the program. So make sure that the audience knows that we have a high level program. And it's about 10 mini courses. And every course should be a mini transformation to go from A to B. Don't try to get them from A to Z. A to C is your big promise. But your module should be A to B, B to B to C. And give them short lessons. Don't try to make it long. There's a misconception that if you have 30 hours, 50 hours, 100 hours, people will buy. That's not how you add value. You add value by getting them from.

Point A to point B in the most efficient and smartest, shortest time frame possible. I hope that helps you. Mohit. Yeah. Sukantu, can we get the next guest on the show, please?

Hi, sir.

Hi. How are you?

I'm Nikhil. Yeah, I'm good, sir. I directly asked the question like my. I'm planning to start a live show for. I'm. I'm into ethnic wear and I. I showed you in my showroom and everything. So I'm planning to start the live show soon. So I'm preparing for that. I want to ask you some like uh, like what type of ads should I run on Insta and Facebook to attract my customers?

So what is the purpose of your show? What will, what will people benefit from coming on your show and watching the.

Agenda is basically like suppose they go, they see till now in Amazon Mantra and every everywhere they only see pictures of like Kurtis Sarees and everything. And people have to buy the product is not talking till now. So first I'll make them enter through videos, small, small clips, videos I'll make. I'll run through to my customers. Already I have 25,000 customers of my store data. I'll run through them then, then I'll gear up then, then we'll start the show. So basically what I'm, I'm creating a, and I'm creating an atmosphere and like so that the people can get an explanation. What are they buying? My agenda is my.

If you have 27 customers, your first step would be that you upload that list on Facebook and give it a name. Call it your loyal customers, 25,000 and then show an ad to them. When you upload a specific database on Facebook, only those people will see the ad. So you will show an ad saying, thank you. 25 years of loyalty, 25,000 customers. Now technology has changed and now we're going live. And you can say, what's the name of your shop?

Kishori. Kishori Jaipur.

You can say Kishori is now live. And it's live every day, seven days a week, just like it used to be offline. Now it's online. So Kishori goes live. And our first store opens tomorrow, 9 o'. Clock. And the first 25,000, the first 25 people are going to get a special discount on whatever they buy. And we will be talking about Kurtis sarees, you know, ethnic wear, Kurta pajamas, whatever, everything. But the only difference is you're not going to see pictures, you're actually going to see us displaying our stuff. So if you were sitting at home and you want to shop and you will be rewarded for shopping first live the same conversation because you're talking to the only 25 and it's a huge database of 25,000 people. That number one, number two is for that 25,000 people. When you upload that list on Facebook, the Facebook has come something called the lookalike audience, which means Facebook will show ads to people who look like those demographic profiles are similar to the profile that you've submitted.

Okay.

And every day, every hour, I'm going to run the show for five Hours every day, Every hour there's going to be an alarm. Put an alarm and the alarm goes off. Okay guys, one second. I'm going to stop selling and I'm going to get the winner. The winner of today is Mr. Akhil Yadav. Akhil, you get one free book or you get one free Kurti. Please give me your address. Akhil ka Dressrika Jesse Lockdown Katham ota. Your free kurta is coming to you. Excellent. Then go back to selling and saying next winner is going to be announced. Okay guys, three o'.

Clock.

Now Ms. Pooja is going to see. It has to be entertaining. It has to be something that people say. I'm going to wait to get the contest and see who's going to win. What's going to happen. And you'd say okay fine. At 4 o' clock we have a family and friends event. That means we're going to have. I also need a break. 4:00 clock we're going to have chai and samosa together. So you bring in your chai samosa and tell people this is a family family minute. Five minutes for the family. You bring in one family member and I will give one plus one deal offer to whoever. Philip. Philip. Only for five people. You have your tea coffee and you say okay fine. Somebody comes in, he say oh that's my mother. Fine. What are you buying? Oh I'm buying that. That salwar. Okay great. So tell her to pick up one more, all two of you for the next 10 minutes. So you know those kind of entertainment things you can bring into your show.

So first of first thing I should go live of I should start with going recorded.

Recorded.

Posting recorded videos.

Like show the products to show the products you have. You make a recorded ad to show it to people and use Facebook money to promote it so that more people come into your live show on that date. Once people then come in you can just write down four o' clock I'm going to do tea with Nikhil. I'm going to do this. So just go ahead.

I can go. Good. Okay. And for second thing is offer.

So offer.

Like in my industry till now people don't give offer and I like I am a good brand but just to. I mean and I want to increase sales. That's why I'm doing this. So like on indology or on this TV shows offers cross prices and I don't want personally want to give those prizes as an offer. So like what right now what you told me as an offer was.

That is cool but not giving.

I don't have to give those offers, right? Like suppose you gave us offer. So I can't give that offer.

What do you suggest? I want to work with you. And I don't want anybody else in the class. I will charge you one lakh rupees.

Okay?

But when people say that teach me on a webinar and everybody's coming together then I say take it for 9,000. So that is if one today also people say, you know, I'm not understanding. Me and my wife want to do it. I charge them to like 20,000 plus GST and I will teach them on weekly classes.

Okay?

Right. So that is because it's your. Yeah.

That is.

That you're a good brand. You don't want to make it a discount brand.

Yes, yes. Yes.

I am only saying give some deals. Then after. After one week or 10 days. Then I would tell you to do a live with your customers like this. The way I'm doing it. Your customer. Some lady or some man who's been buying with you from the last 10 years. You know, some people are rich people from Rajasthan or whatever. And then she will do a live interaction with you. Lying with you for such a long time. What happened, Nikhil? You told me that red sarees are going to be coming back. I am going to show you something Orange. Nikhil, orange and red is not the same. They go to say what I've got. Do the same interaction and sell to them. Then ask her at the end. Okay. Everybody's watching while she's buying and negotiating with you and all of that. Let it go live. Tell the lady to say, ma', am, before you leave can you just tell my audience how you like the buying experience from us for the last 25 years. She will give a testimony. Great. These will all be pre qualified buyers. You are coming to buy from my store. Because now people are going to say I need a give them a VIP opportunity. Come and buy with you.

Okay.

And the thing is my main aim is.

I also want that same one. I want the same one. It creates that excitement. No Buying. The buying experience has to be redefined on the Internet with videos. So that people find excitement to buy. Obviously it has to be today. Everybody has a money problem. So it has to be done. Done in a certain. You know, we have to respect the audience. Come on. Somebody is saying I need help. So we have to be slightly price sensitive at the same time. Let the buying experience become fun.

Okay, sir.

And one more thing. Like my. My aim is also to get Them again to the store and again and again to show them what, what products I'm selling, every. What new products I have introduced. So this is also my aim so I can move towards it. What is, what is your suggestion?

I would suggest, I would suggest first you do this for one month and then I'm. Right now, you know, we're setting up about 20 plus live stores for many of our customers. Everybody setting up a live store. Software, It's I think 30, $40, very nice software. After that and call it I told you last time, give it the name of your show. Give it a specific time so that they say the Nikhil. Sorry, Kishori. Kishori. The Kishori show with Nikhil goes live 11am every day to 5pm Everything is consistent with the brand, colors and all of that. After a few weeks, once you get comfortable with the product and you know you're selling, you'll go home and say wow. Once you see that coming in, then you can put different cameras in your showroom and you can control it from a control panel. Control panel panels. Give you Ajati. Yes. You tell me what if you have. Okay, I'm not saying coffee, all of that. The whole human experience is not going to go away.

Okay.

Like how do I find if, like if any other player in my industry is making videos to sell? Is there any thing like how to find like if you.

I don't know. I don't know. But right now.

Okay. Okay.

And what will be my hook?

Hook.

What will be my hook? Like I'm not getting the hook thing.

Yeah. So see the thing is your hook. When you give an ad, your hook could be that don't compromise on your happiness. These festivals are coming. You don't need to wait. I'm going to deliver it to you. Let's have an experience of working together and buying with whatever. It has to be a show. Right. It's interesting, entertaining. There's nothing different. Just think of those Facebook ads. Upload the list. Upload on Facebook. Then make a lookalike audience. You have 50,000 people only. 50,000.

Okay, sir, and one last question. Like, do I have to record all these on cell phones only? Or I'm doing your course, I'm doing it. So on the cell phones only or there are some equipment.

There is no need to buy any other equipment. Cell phone oneplus seven.

Okay.

Thank you sir. Thank you very much.

Thank you. Thank you very much, sir.

Okay, so Kanto, can we get the next person? So that is the future of Internet marketing, guys. Everybody's going to be doing their own live shows. Yes, sir. Hello, sir. I am on screen. I don't know. Yeah, you I can see. I really have no question, Avi sir. But then the thing that I want to say is that hearing you is very inspiring. It gives me many ideas. I'm actually a lawyer and have never been into marketing and selling. So these concepts are totally foreign to me and it is not even permitted in our.

I know, I know.

My wife is also a lawyer. My father in law is also a lawyer. My one of my closest friends is also nice. I understand. We have many marketing conversations in the law field and there's lots of things you can't do. I understand. Yes. Still there are many indirect ways of marketing, so I'm trying to explore those. See, one of the things that I tell people in the law fraternity is that besides being a lawyer, you're also, you have many other facets of your life. Just go online every day on your videos and talk about your love for gardening, your love for flowers, your love for dogs, your love for your family, your love for yoga, your love for whatever and that people to your brand anyways. And then when people are attracted to your brand, then they ask you what do you do? And then you can tell them that I'm a lawyer, I can help you. It doesn't need to be. I don't go out there and first sell myself. I can just talk about who I am every day. Everyday life of a normal person is more interesting to people than when somebody goes and tries to sell something online. Yes, yes, that's right. Thank you so much. Thank you. More questions. Some more questions come up. I'll contact you again anytime.

Thank you. Thank you.

Yeah, so Kanto, can we have the next guest on please? Lovely. 19 minutes 36, 7 seconds on the clock. Hi.

Hello, this is Sumita Mulsandani.

Hi Sumita, how are you?

Yeah, yeah, I'm good, sir. Thank you. How are you?

Very well, thank you for asking.

Yeah, I'm a proud Cindy and a daughter of a super mom and I'm a founder of Sumachi Collections. We are oxidized jewelry bag. Yeah. So I have subscribed your YouTube channel and Instagram a half a month back and I'm so inspired from you. I have not done any video live videos on the Instagram yet but I have planned something for on Wednesday. I will be going live because you inspired me so much. Yeah. So I have only few questions.

Sure.

Yeah. So I want to ask that we are not having our Products at home. We don't work from the home. We have warehouse other way on in Gurgaon.

Right.

So it's working from there. But I was asked want to ask that how can we go on live with customers to. On which topic we should talk.

So what is your product again?

We are an oxidized jewelry brand.

Oxidized jewelry brand. Okay, so it's a low ticket item. It's not very expensive, right?

Yeah, it's lowers lower ones also and higher ones we have starting from 99 rupees.

Okay, so then that means those are things that are affordable in today's time. Also, people can buy it.

Yeah, yeah.

So then.

So then listen, why don't you come see. Like I. Like I was telling the gentle gentleman who came prior to you, I was telling them that. Yeah, no, like trust and buy. That's how the Internet works. No, like trust and buy. People first need to know you, then they like your brand, then they'll trust you and they'll start buying from you. So how do you get to know people and like them? By talking about various aspects of other people's interests and not yours. Your interest right now is to sell your jewelry, but the other person's interest is to talk about life, to talk about happiness, to talk about health, to talk about looking good, feeling good. So what if I'm in lockdown for 55 days? Can I still not feel good? Can I still not get a pedicure, manicure, and, you know, all of those things? Can I not feel good? Can I not wear up? Can I not get my jewelry? Can I not dress up every day and feel that everything is normal? Who's stopping me from doing that? Nobody's stopping you. Your happiness is in your own hand. And then you introduce yourself and you say, I stand for this kind of happiness and freedom. And I say that just because we're in lockdown, we don't have to be mentally locked down. So my. My jewelry brand, my oxidized jewelry brand stands for this kind of freedom. And we bought special prices during this time. And then you talk about your brand. So first, connect with people on. Don't market to people. Connect with them from the heart on what they're feeling and what you're feeling. You know, I understand. I understand. I'm talking to you so that this is what you can tell your. You can tell your customers.

That's why.

Yeah, okay, go ahead.

Yeah, that's why. Yeah, that's why. I have started a challenge going on YouTube, like, pass on the makeup challenge. Or something. I have done that thing with my customers. Yeah. That I have uploaded one video on my YouTube channel having a woman in Happy with Jewelry. So they have sent. Sended us these few short clips of them wearing our. And I have compiled a full video. Are you able to see me?

Yeah, I can see you, but your voice is slightly. I think Internet is choppy, but go ahead, go ahead. I'm getting the gist of what you're saying.

Yeah, yeah. So I have uploaded one of that video saying Happy with Jewelry, featuring our customers in that.

Excellent.

So we are starting that chain and I will be. Yeah.

So what is the name of your jewelry brand?

Sumakshi Collections.

What's your Instagram handle? Can we put it here in the chat so other people can. You can get some followers today?

Ah.

What's the name of your brand?

Wait a second.

Your Instagram handle.

Yeah, wait a second. Just a second. So, Makshi, I have signed in the private. Yeah.

Yes, yes. Underscores. I'll just copy and paste it so everybody else can see.

Yeah, sure. Thanks.

So guys, it's underscore Sumakshi connection.

Yes.

S U M A T S H I collection. So see, the thing is, see, so maxi, what I'm saying is you've understood your customer. You're already doing that challenge and all of that. So you understand how the Internet works and how to excite your clients. The only thing that seems missing right now is that you're doing very little of it. I think you should be doing it four, five times a day at least. Why not do one every day?

Yeah. We have just started.

See, I'm doing a webinar every evening.

Yeah.

And that twice I'm doing one Instagram. Just go all out.

Yeah.

I have.

Done this. I have done this. You have inspired me. So I have implied that.

No, but do it five times a day. Three times a day.

Okay. Okay, sure.

Why don't you go.

Thanks for the advice. I will go for it three times or four times as you're saying.

Why not? Caliber. If we can start a business.

Yeah.

Better than that.

Yeah, yeah, that's. That's. I make many stories and offers on the story also. But the main point is they inquire, they reach out to us. But the main point is it's locked down, ma'.

Am.

We will order after lockdown.

No, no, I don't agree.

That's the main point. So we are connecting with them.

100 customers will come, 10 will buy. But that's not the way of selling. You are not getting 100 customers every day. That is why. So how do you do that? Either you do a webinar every day. You spend money on Facebook ads and Mahakshi collections. Is having a webinar, webinar meeting on the Internet. You call people on a meeting on the Internet and show them your collection and start selling on the webinar. Show them what it is and how they can wear it. Talk about happiness. Maybe get a guest of yours who's a client of yours or maybe your mother or whoever your partner in business. Sit together like this, do a webinar show and both of you talk to each other about the collection and all of that. Wear your collection, show it to people, run the show for an hour, hour and a half.

And.

And at the end they'd say, I'm going to give one contest and one lucky winner is going to get the free necklace and everybody else is going to get a special discount. And after the end of the one and a half hours of talking about happiness, health, freedom, all of that and jewelry at the end, put in your catalog and say, I'm selling only four products today. And for all products, I have only four. Four items each. Once the 16 products are gone, I'm going to close it. You'll have 2, 300 people.

Yeah, I will go with this.

Okay. Okay.

Yeah. And we have done that pass on jewelry challenge. Our customers are really happy. They say us that we are getting a chance to get up ready and make a video.

Exactly.

We were so happy with that beautiful idea.

What a great idea. Inspire. Care to do something now if eventually. So make that happen and also go back on this Facebook live stream. Aarti Bhatia is giving some beautiful ideas. You must go and read what she's saying.

Okay, sure, sure. Thank you. That's it. That's it. Thank you.

Bye.

So Sukatu, can we have the next person on, please? So, ladies and gentlemen, boys and girls, I'm doing this live every single a couple of times a week only because I understand that this Facebook Live on this Instagram live in the streamyard. These guys. This is an opportunity to take any business and do it from the comfort of your home. Eventually you set up a home studio like I've done and you can start talking to your customers from wherever you are. People will buy. Yes, sir. Dell laptop. I can see right now. Hi. Hello. Maybe mute.

Good afternoon.

Good afternoon. Now I can hear.

I'm doing great.

Excellent. How can I help you?

Yeah, basically I am a mentor and coach. So I'm. I have done My biohacking certification from Finland.

Okay.

Okay.

So right now I am doing my online classes. So it's been two months. The conversion rate is quite low. How you can help us?

What is the conversion rate?

Conversion is around 3% or 4%.

Okay good. So that means conversion webinars.

Yeah, I'm doing Zoom webinar and Google Meet.

Okay great. And how long is your presentation?

It's a 60 minute masterclass for a free and for paid is 120 minutes masterclass.

Great. So how much is the paid option?

Right now I do the free and from there I convert and generally I charge per hour 499.

Okay, so one, there are many ways of doing it. Always remember whenever you're doing a webinar you're doing three things. Pre webinar, during webinar and after webinar. So if all three things have to be planned, free webinar strategy, conversion. One of the things I can tell you is that either you have you can charge 99 rupees for a master class. Charging 99, 199, 299 for a master class will make sure only those people come in who are interested. People who come in who are interested are paying money will obviously pay by the level two, level one, level two product as well. So one is to be get the right people through charging them money number one. Number two is that if you look at your Facebook ads, I would suggest you have at least 5 ads in your Facebook ad set because allow Facebook to look at your different ads and see which one is the best to be able to promote that one normally enough variation to be able to run the right ad to get the maximum conversions for you.

So you are talking about boosting or you're talking about ads?

Ads.

Facebook recommend.

Right.

And second one is you select the audience properly and do the setting and then you run that. That is the proper way of running an ad.

No, no. So you. I'm talking about the proper way of running an ad. I'm not saying. So I'm talking about going to the demographic, going to the, you know, looking at the right demographic and making five ad sets for your for the same kind of brand. Like for example, I tell you when I do a webinar I'm running different ads for people in Chennai, different in Mumbai I'm running different for people above 60 be different for people from 30 to 50. I'm running different for coaches and consultants and different ones for people who are.

In the.

In other fields. So number one is I told you two things to be able to do 99, 199, 299 or look at your ad set and make ad sets for different audiences and run those five for different audiences. With both of these things you will be able to get better show up rate and the right customer for your webinars. So that is pre now when it comes to during now, during May, the most important thing that I like to do is I like to run a poll. As soon as it starts, I run a poll. Who are you? Are you an entrepreneur? And then I say, okay, I've got something different for coaches, something for entrepreneurs and I will address all of them and make a pain point, solve a pain point for each of them. And I tell them if you stay till the very end, this is the offer that I'm going to give you which is a free guide which I've written 8,000 words. It's a very extensive guide. So I say I'm going to give it to you at the end so that people stay till the very end. That's one. The other thing is that I. So one is the contest and one is the poll to get to know who these people are. So you're during Kauja. Then I tell them very clearly at the end that I am going to give you a money back offer at the end which means you will learn about who I am. I'm going to give you one hour to understand who I am and what my brand can do for you. At the end I'm going to give you an offer. It's totally up to you whether to buy the offer or not. But if you even don't buy the offer, you're still going to get the 8,000 word guide. It sounds pretty simple, right? So people are like, yeah, I don't knowledge, no problem. So then I come to the end. When I come to the end, then I do a poll again. How many people thought that initially when you came in, you saw my ad and I said, I will solve your problem as a consultant, I'll help you use Micro Videos to get more clients. As a coach, I'll have helped you get Micro Videos to be able to market your ads to the right people. As a doctor, so make a promise to everybody. Have I been able to solve these problems for people? People will say yes. Some will say I need more information, whatever. Then I say, okay, if I've been able to solve your problems in one and a half hours, if I've given you an opportunity, have you been, do you think there are possibilities out there? Yes. You opened up a mind to possibilities. Great. Now do you think I'm the right coach who can take you towards these possibilities? Yes, because you proved it to us. Then what is stopping you now to get working with me? Then I'll give my offer and in the offer I'll build in bonuses. Now how do you build a bonus in an offer is every time people, every human being has a reject as an objection in their mind. So you say my bonus offer includes how to use tech without. Even if you've never used tech before, my bonus offer includes exercise on how you can go from shyness to awesomeness so that your shyness goes away. So then people are saying, oh, this is the only objection I had. Final objection. And I tell people for the next seven days I'm going to give you a money back offer. Go, come to my classes, understand it. If you don't like it, take your money back. No problem at all. But you still keep the guide. That's my gift to you. Sorry, rejection product. I remove all the rejection, take your money back. I don't want it. You don't want that person as a client also because this is what he's doing it as a mentor. What you're doing is you're helping people build up businesses. Now if somebody doesn't have money to invest in a business then. And he said thank you sir, it's absolutely fine. Right. Or investment problem. I understand Corona times, everything is fine and we will talk after three months when. Correct.

Yeah, so.

But do always direct those people to your Facebook group so they can keep on looking at your videos and all of that. There are people who come to my webinar and convert after 15 webinars. It's a long term game.

Yeah. Actually I am following you for the past two months and I loved your yesterday there was a live webinar where you showed your that fourth test funnel. Basically that earlier digital marketing was working on a level three and on the level four, you actually on a subconscious mind you hit me like all the world is going on video and people are still working on the content base and you are giving a result which instead of watching the complete video, sorry, the complete website by just listening to you one minute, you can do the upselling or you can do the selling instantly. So I, I can connect with you from where you are coming. So that was the reason I was able to even convert also because I started creating my podcast, I started creating my YouTube channel and it is all for free right now. So it's A lead magnet. I am preparing so within 30 days that will be ready. Then I will start with my tripwire and other advanced program.

Boss, I'm telling you the most. Everybody's doing tripwire, everybody's doing online courses, it's great but nobody's doing. What I've been telling for the last two years is that at the end of every video you should have a call to action and ask people to book a 20 minute call with you connected to your calendar and connected to your zoom so that every morning when you get up, you know and you have a special, special link for you Use a software like Click Magic and you have a special link for every YouTube video. So that you know that from my YouTube video number one I got four leads and four phone calls and you video number two I got. So if you make a, you make a video how to post how to find the right coach and Uske Nietzsche, you put a link saying if you. If I've been able to tell you what are the three things to find the right coach, I'm giving you a short introduction about who I am. If you want to book a free 20 minute call with me, click on the link, book a calendar call, we'll meet on Zoom. Then you have one more video on YouTube saying how to how a coach can help you transform your mind. If you like this video, I would like to speak. If you like what I showed you in 10 minutes, how about a free 20 minute phone call where you and I can get connected and we can talk. So then once you have say you have 20, 30, 40 videos at the end of every video you have a link of somebody booking to your calendar. You understand now what will happen is every time people are booking calls with you, these are not cold leads. These are people who heard your 20 minute video and then they are going.

To read.

YouTube video number one, video number two. It's like doing a roll call for your sales people. Your YouTube videos are your sales people. Amazing, amazing people say I don't make videos because you don't know what they can do for you. Create 100 videos. Create 100 sales people in your and put it there. I've got hundred virtual sales people on YouTube and go and meet any of them, they will be able to answer all your questions. And after you've done that then you come to me. That's what a YouTube channel is supposed to be doing.

Yeah, it was, it was, it was really, really an insight like call to action and no converting during a live call. It is, it is Pretty amazing because yesterday I saw that people who are not interested to buy your product, they started leaving. But I waited till the end and I saw how you were converting, converting, calling each and everyone. Have you paid? Have you converted or not? And you are constantly giving the bonus and the people who are left off, they are trying to get converted. So it was a really great insight and learning for me.

Perfect, perfect. Thank you for coming. I look forward to seeing you soon.

Thank you. Thank you. Thank you.

God bless you too. Thank you very much. Yes, sir. So we have about. We have about.

Hi, sir.

Hi. So Kanto, we have about seven minutes because 3:45 we have another call. Hi, how are you doing?

I'm really good, sir. Love your energy. Firstly, I would like to tell you I really. I've been following you just for a few days. But I love the entire content you have producing and it's quite engaging. Like on my Facebook, it's just you everywhere since I've started.

Thank you, sir. What's your name?

Nakshatra.

Nakshatra? Yes, sir. Wow. You mean what Nakshatra means a constellation. Yeah. Nice. Yeah, Yeah.

I wanted to ask you a few things. So like I had restaurants, I'm having restaurants I like. They're not working because of the lockdown. And also we're doing online deliveries as of now. But like in what way we can like do the marketing and stuff. Like in what way we can, you know, target the customers so that you know they are ready to order or you know, they are diverted towards us.

Hotel or restaurant industry. Every day I'm talking to some industry or the other and I'm trying to understand situation definitely challenging here. Then only two people win. Maybe other people have other opinions. If I. Some people are drinking every night and cigarette. Your health starts getting. You get tired, you start getting tired. We should always health, yoga, whatever we can do. That's number one marketing tip I'm giving you. How do I market myself? Take care of your health? Number one, sure. Number two, today I think everybody will see. So if you do a live show like I'm doing and you show your kitchen that your mother or your wife or your sister or everybody's cooking or a grub, spankage and you say. I'm just saying. Or proof. Mary, wife, Mary, mom, May, Mary, dad, family, you know, we take care of ourselves. We are hygienic. So you have to show like McDonald's or wherever you go. Everybody's got a brand. So same way today you need to create a brand that shows people hygiene and cleanliness. And you say you come to my show, live show, if your children are studying. We are doing our best to create the cleanest food in the city. That the order has been delivered properly. To think of that you want to become a clean, hygienic brand. And how will people say it? You'll have to show behind the scenes. How is your operation Personalized.

And more personalized as well. No, really nice. Thank you so much for this. So also I wanted to ask you one more thing. So I've been creating content related to psychology a lot since, you know, a long time. But I don't know how to monetize things. Like this is one thing which I struggle with. I don't know how to monetize the content. And yeah, so I have people, I have community as well. There are a lot of people who share the story, who share the videos. There are, there are good amount of people, but I don't know how to monetize.

No, like trust and buy. So when people know you, then they like you, then they trust you. How will they trust you when you take care of that question? The best way to get people's trust and every time is to be able to help them. Don't look at the people who you're helping to become your customers. They will go and give a word of mouth and somebody else will become your customer.

Okay.

People in your community don't need to be directly monetized. Those people who they go and tell about good things about you, they can come and buy something from you. So your first thing should be to build a community. And to build a community you already have the know like from no like to true. I would suggest you go live every day. Call it The Nakshatra show, 4pm, 5pm, whatever. Go live and answer people's questions. The way I'm answering your questions. Take people's questions and answer it in so much detail that people are like, wow, I learned something new. That's how you build a community. Once you have a community of hundred people and the lockdown opens up, you can have start having meetups. Go and meet them, talk to them, whatever. And then you tell them. I'm starting a program where for the next 12 weeks talk about psychology, we talk about mindset, we talk about happiness. So would you like to become part of my program? Sure.

Thank you so much. One more thing. This last question I wanted to ask you, since I've subscribed to you, I all like in my entire email and in my entire Facebook and Instagram All I see are ads related to digital marketing. Not of yours like 15, 20 other people. So what if there'll be so many people regarding it like it doesn't. How does. How do you see the market going then if there'll be so many people.

Doing simple Sibathe because Yejo Business in a chat Digital marketing business Endurance Kigame and Lumbi Grace Marathon Webinars Karna he deserves to win.

Thank you so much. Very helpful. Very helpful. And I love your content entirely. One more thing I wanted to ask. How do you like your the video you make which is like podcast like which is an image but you know that barometer kind of like like the introduction. How do you create that? That's like.

I'll tell you.

I love your content, sir. Just keep making it. It's very helpful.

Thank you sir for saying that. Thank you.

I love your energy as well.

Thank you. Thank you.

I'll keep it on.

Thanks a lot.

Thank you.

Okay, we take one more Sukanto. I know the time is up, but.

Let'S take one more and then wrap.

It up for today. 48 minutes 55 seconds on the clock. And we have a last today. No sir, no. Okay, thank you. Okay, ladies and gentlemen, boys and girls, this is Avi Arya, father of two girls, six dogs, husband to a superwoman, a streetcar racer, turn hotelier, now social media marketer and founder of Internet moguls. I've been saying this for the last 10 years. The first website I made was in the late 90s, early 2000s. And I've been making websites, doing search engine optimization, paid from 2003 456-78-910 before Google, Facebook, TripAdvisor even opened offices in India. I've been doing it for such a long time and I've always said one thing. I got a business card which I made 10 years ago and my business card has a saying. It says social media is the biggest opportunity in the history of business because the ability to be able to interact with people in any part of the world has never been the same before. So therefore my energy and excitement comes from the fact that there is so much opportunity and I love to share ideas with all of you people and I love to interact and talk to people. So any of you have any questions, please put it in the comments below. And I'd love to make sure either I answer those questions or for all of you people, know that I'll bring in the best of the best of the best from anywhere, anywhere in the world and answer your questions for you. I hope this 50. I hope this 47 minutes was 50 minutes and 13 seconds was useful. Thank you very much for. My dad always says the most expensive thing you can ask from somebody is their time. I asked you for 15 minutes of your time. I hope I was able to give you value. Thank you very much for joining the show and coming on live. Whenever I ask you to, please do me a favor, put in the comments. What's the one thing that you learned today? Just one thing. There are 40 people live right now. I would just urge you to put in the one thing that you learned in today's show. Thank you very much. Avi Arya signing off. And I'll see you guys very soon.