THE ASK AVIARYA SHOW 03

Hi Amit Singh, how are you? Hi Satyendraji. What's up guys? Thank you for coming. For the Facebook live we're inviting people to the askavia stream. So if you have the link to the stream yard just click on it or Suganta, have you already organized some calls? Yeah. Finally. What is up?

Hello, can you hear me?

Sir?

I can hear you loud and clear.

Hi sir, I'm Vineet Nagdev from Nagpur, Maharashtra.

Hi Vineet, how are you?

Fine sir. How about you sir?

I'm very well, thank you. Yeah.

So sir, my question is as actually my real focus is on real estate, right. So nowadays Due to the COVID 19 real estate businesses are going down by down and I'm running an agency called as Eco Advertising agency. So that my question is means how we can support them, how we can support to grow their businesses and how we can grow our businesses as a digital marketer.

See I know that real estate is obviously going to take time to come back but if you already have clients and your clients already have projects then it is a good idea to help your clients. Right now obviously I think right now your fixed retainer fees are gone. He's not paying you the. Yeah, so. But I don't think anybody will have a problem with giving performance fee if you're able to sell an apartment for somebody or you're able to help. See, the world is going through a lot of ups and downs. Somebody might be going from a bigger house, selling a bigger house, getting into a smaller house. Somebody might be able to sell one big commercial property and buy a smaller shop. So right there will be, there will have to be. Unfortunately, some forced real estate transaction. People don't want to sell their property but they have to sell it because they don't have the money. So if you emerge during this crisis time as somebody who's really concerned and going to help people to find the right buyer and have the buyer find the right seller then you will become the trusted digital marketing person right now. But for that what you will have to do is to be able to be out there. And so for example what I would recommend is maybe you start a, a webinar series Q and A. Call in some buyers and call in some sellers and you facilitate the conversation. What's your name?

Vineet sir. Vineet Nagdev.

So you say the Vineet Nagdev Real Estate Exchange. You know, maybe for example that's the name of your show, the Vineet Nagdev Real Estate Exchange where you have a couple of Buyers and a couple of sellers and you are facilitating this exchange of information. What is happening in the real estate industry in Bombay? You ask them, you ask them what are the properties for sale, what are those? You become the brand which is talking about social media for real estate, people buying and selling. I think that will position you as somebody who is talking about real estate and in between you can talk, you can give your suggestions how to buy, how to sell, what's the right time, you know, all of those suggestions that you give to your clients. Otherwise as well.

Suggesting people on my personal level means people are messaging me and I'm giving my suggestions towards the real estate and there are new clients, those are working with me. So I give business to gain their.

Trust, first of all.

So I am working on this strategy right now.

This will mess up real estate, social media or digital marketing every day, social media for real estate and let people ask you questions and how you can help them. Give them digital marketing and business strategies and then that's how you start selling. Okay.

Yeah, that's a good idea. Thank you, sir. Thank you very much.

Tomorrow. All the best. Take care. Yeah, yeah.

Thank you, sir.

Hats off.

Hi. Who's the next? Hi, I can't see you. Can you put on your video and start talking please? Hello. Hello guys, you want to get into the link? You want to start asking me questions? Just you have to click on the link that we put in the comments. My neck. Gentlemen, there's a link in the comments. You need to join that link. And ladies, to be able to get on this show, it mega. Kashif is asking what do you do if you want. How do you find out a client's pain points? That's a good question. Mega, Mega. The best part, the best way is to. I do a lot of research on the Internet and I find that, you know, if you just Google and if you get most of the answers. Challenges with real estate in Mumbai, challenges with digital marketing and how to how to get a job. And you go to Quora or you go to all of these forums and you see what people are typing and you get a sense of things that are happening. You can also go to Tools groups on LinkedIn around the topic and you will see what people are saying. So it's almost like getting into a group discussion and seeing what people are saying. However, if you have a client or clients, I would like to call them and say, you know what I would love to know what are the three challenges that you're facing right now and how I can Help you with those challenges. All I Need is a 10 minute phone call to understand your problem and then I will call you back in two days with a solution. Could be digital marketing, could be whatever you want. I don't think people will have a problem if somebody is actually genuinely wanting to reach out to them to help them with an answer or a solution to their problem. Just call up the client would be my or email them or just send them a Facebook video. Just create a video. Hi, my name is Megha Kashyap and I'm a digital marketer and I help real estate businesses get the right customers. I know it's difficult, challenging during this time, but I understand Facebook very well and I think your audience is over there. If you give me a 10 minute call with me, click on the link, connect with me on a 10 minute call. I'd like to understand your business slightly better to be able to connect you with the right customers and nothing, I'm not going to charge you anything. All I need to understand is how I can help you. You create a video like this and send this video out for a free one on one call with a few people in the same industry to be able to understand them. I, I think, you know, you'll be able to find some success over there. Does that help you mega? I hope it does. Thank you. Okay, next. Hi.

Good morning, sir.

Good morning. G.

Right, right, right, right.

How are you?

I'm good.

Can you ask me the question again?

Like our business is of Italian marbles and granite. We are basically importing.

Right, right. So up. You used to import marble from Italy.

Yeah, yeah. Right, right, right.

Okay, all that is not happening. The real estate industry.

Hotels, builders, architects, everything.

So what is the other thing that you can do for them?

Construction. Online you say promote kanajati.

Okay. A customer. I'm not spending any money. But this is a good time to build a relationship and tell people and these are the things that I do. And I can help you set up a project based on, you know, your future requirements. So what am I doing? I am calling people on my show and I'm educating. I'm not selling anything. I'm educating people now on what are the various options available in digital marketing. What are the digital option and tomorrow you can do the same thing. You can set up like I was telling everybody, just couple of things, Vishaka, during this time you can start a YouTube channel and talk about your business every day. How you help hotel, you know, with your business, with your marble business or how you help Construction industries or a real estate project or a residential project. Become most efficient using your products and services. Everybody's going to be saying so you can tell people, I'll help you how to save 20% costs in my one hour show, the Vishaka Lakotia Show. One hour on YouTube every single day where I will be teaching you ways on how you can work with me to save money. So just imagine so those people will also get motivated to either ask you a question or start a business relationship with you. So there is no direct this thing right now in your business. I feel that you can't call up the client and say so. There are two things I would do in this period, Vishaka. One is to learn digital marketing and social media Facebook ads to be able to promote yourself, your business, right People across the world, right. The other thing would be to actually call in industry leaders, right? In your industry, your real estate leaders and call them on a Vishaka Lakotia show and have a, have a sort of a Q A with them. Let them ask two questions and you answer those questions so that, see if you. There are two ways of doing it. You can call them and say I'm doing a coach. I show. I want to interview you, right. As a real estate person. What are you thinking right now? So you can interview your own clients. What happens when you got somebody for an interview? He will give you one hour. If you call them on a sales call, he may not give you one hour. Right? So that is one. The other thing is you can say I'm calling the city or the country's top 10 real estate people or whoever you work with. And I'm doing a webinar conference, online conference for 10 industry people on how the industry revive and it will be hosted by Vishakha. You understand? So right now I think it's your time to get your brand out there either one to one on your show or one too many on a seminar or WhatsApp.

Okay, thank you.

Recognitions.

Yeah, yeah, yeah. Thank you so much.

Thank you.

Okay, bye.

Bye. Bye.

Hi sir.

Hello. How are you? Nice to see you back.

Great.

Sir. Sir.

Miraik YouTube channel study help for all college specific content.

Practical word Excel access.

And this channel is where again you said on YouTube. It's a YouTube channel. So do you, do you go live? You can go live nowadays on YouTube and that's amazing because what happens with live is that you get more engagement. You know, you can ask Q and A and it gets answered in real time. You can actually bring in people using Streamyard or software like this, you can actually bring in people. So see the thing is that with YouTube it's a one way conversation. People find your video and they come in and they leave comments and they go back. But what if you're able to do something like this where you're calling people live and saying, you know what, welcome to my YouTube channel do. Today I'm doing a live show for you and this is what I'm going to teach you. Three things and at the end of the show I'm going to call in three people and ask them questions and feature them. So I think it's time to make your customer the king online. Make him or her feel important, make them the star of your show, number one. Number two, you could run a contest at the end of everyday that we will have question and answers and the best questions at the end get awarded or a badge or something. So you can give them a badge on Facebook. So cross promote is where 10,000 subscribers is a pretty good number. So from 10,000 you can say fine guys, if you want this badge or the price that I'm giving at the end, or I'm giving you a book which is written by me and I'm going to give it to you at the end, all you need to do is come to my Facebook page and go there and comment, let me know. I'm going to give you two minutes. So cross populate, cross promote your different channels. So lots of things you can do with that kind of stuff.

Thank you, take care, bye.

Hello, can you hear me?

I can hear you but I can't see you.

Hi sir, can you.

Yes, I can see you and hear you. How are you doing? Yeah, hi.

Kill. Very good. Yeah.

Last words.

I have an ethnic store here in Jaipur. So I was just asking right now there's nobody, I searched a lot. There's nobody who is into video selling and there are only channels like India and there are many channels they are selling ethnic wear low, low price because price stuff is sold through and like you know, in, in social media also like 1000 rupees, 2000 rupees pieces are.

Sold and.

To the store. So right now it is closed due to lockdown. So how can I, you know now people maybe there will be less sales, physical sales. So how can I increase the sales?

This is the best time to start video. This is the best time to go live. People are selling. I was telling you the other day, I think I spoke to you. I was telling the other day there's A lady out of South India, I think she's selling 3 lakh rupees worth of sarees every single day on Live. So Live is nothing but an online shop, okay? And you're already in your store and you can go there every day, put on the lights and everything and show people the stuff. That is exactly the MDM Live model that I tell people. Go live onto your store, put on the lights, start talking to people as if you have a customer right in front of you.

Okay, so I should myself sell the stuff or should I hire a host to sell it?

No, the host cannot sell it. Right now. You are selling it in the offline world. You should be the face of your brand. You sell it online and let people ask you questions. Why is this the same way that people ask you questions offline and you're able to convert a non buyer into a buyer. Similarly, today the only difference will be akhil that instead of getting people who are coming in through a taxi or through a travel agent or through any other contact, you may have to pay them commission or incentive. Now you will have direct customers and number two, you will have customers from all over the world because you can promote your Facebook live in any part of the world. You can promote your Instagram Live in any part of the world. You can get in people from any part of the world. You can get in thousand to ten thousand people. You can use Facebook ads and drive people to your, to your. To watch this right now if you want 200 or 2000 people to watch this, you can run Facebook ads for people to come to your show. And you say, okay, my show happens every day from 4 to 6 or 12 to 2 or whatever. And every day customers come in and you give them a poll. You run a poll and you ask how many men, how many women at what age, and all of that. So you will understand what kind of customers have actually come in because you can't see them. The second poll you can ask them is what are they looking for? So you can give them an option, Kurta, pajama, lehenga, saree, whatever you're selling. And at the end you can say, fine, so you know your customer, what age, where are they from? And you'll know what they want. Kurta, pajama, saadi, whatever. And then you can start sharing to them, okay guys, for all the men out there, this is what I have. For the women, this is what I have for the next wedding in your family, this is what I have. Similarly, you know, and you can sell to the whole world, fixed cost and all of that.

Okay, so how to read to them? Reach to the micro niche. Like what? Like I have right now, I have lots of products. So how to reach the micro niche that what is going to sell more and more.

So that's a good. That's a good question. So I think what you can do is maybe you can have different shows at different times. For example, you can say from 12 to 2 you are catering to you catering to women. And from 4 to 6 you catering to men. And you know, is that the only differentiation you have or you have other kinds of stuff? Pardon? What kind of demographic? Micro niches. So is it only men separate and women separate like.

Women only women only and all. All. Like all age women above 15, all age girls and women.

So then why are you saying micro niche different that you're selling to women who an ethnic wear. Comfortable ethnic wear for everyday use.

Okay. And how to increase more and more clients like online. When I'll start, there will be very less clients.

Right.

So how to increase more and more clients? The show that you are.

You can run a Facebook or an Instagram ad and inform people that Akhil is going live at 4:00 clock and he will be talking about these four products. And this will be the cost of the product. But Akhil will be running a sale online. You cannot miss the sale at 4 o'. Clock. Book it now. So people will book a time to come for your sale.

Okay, so.

You saw how I did the webinar. You saw my Facebook ad. You, you clicked the time to come for the Facebook for the webinar and you came in, there were 7, 800 people over there and I told you about my product and some of you bought the product. That's this. That's exactly. I am selling an E product. You are selling a physical product. But getting the people inside the system is exactly the same process.

And do we need to like you know, myself, you have to a good physique, good look looks to, you know, sell online or like you have to suggest.

Yeah boss, I think if I'm able to help you find a solution. You don't care what I look like. That's what I feel. Yeah, Yeah. I think you should sell from the heart.

Okay. Thank you.

You know, solve a problem. If you need any help, just send me a message. I'll put you in touch with the right people. But you must do it because working you like, you know, this is my showroom.

This is a huge. We want to increase sales now through this and I'm really lucky to like I'm talking live to you. I'm so lucky. So like you know, people need some guru, right? So maybe I have got one.

Boss. You have worked so hard to make such a beautiful showroom. And this is the best opportunity for you to take your business global. This is not a setback. It is an opportunity to take your business global.

So can you. Can you like you know, can you connect me to someone who can, you know, guide me a lot? I mean I need real. I need real guidance.

Sure. Just send me an inbox. I'll get you in touch with some of the people maybe from your city. I'll find somebody who can maybe talk to you directly. Inbox. I've just sent me a message like.

My email ID is Bansal Nick at gmail. Little. There is a little disconnection due to.

Yeah, yeah. Internet problem. Just send me a message and I will connect.

I got the message.

Awesome. Thank you. Akhil Bansal.

Hi Avi.

Hi, how are you? Fine.

I just tried your live stream streaming link just now. Nothing much. I am in a very town headquarters place. So it's nice seeing your videos about the promotion of social media activities and everything. The thing is I need some good resource person who can help me out in setting up my business.

Where are you from?

That is profiling. I am from Copa. Copa is a very small town and have you heard about Sikmagalur?

Yeah. Yeah.

Have you heard about Chikmagalur?

Yeah. Yeah, I have heard about Chikmagalur.

Yeah.

It's a small taluk headquarters of Chikmagalur district.

Okay. Lovely. Nice. Nice weather.

Pardon? Yeah, exactly. It's a green zone. Right now in these Covid days a region is identified by its weather and other infrastructure. This thing. Consider to that it's a green zone. It's nice to have access with you type of people on social media.

Same here sir. How can I help you? Can you tell me a question again?

Nothing. I just need some good resource person who can set up communication access. Because I am planning for a small organic lifestyle outlet. I am into organic farming. Basically I am a certified organic farmer. I am also involved in business also. I am in this solar street light erection. I do it for only government projects so I need to access any.

If you go to Facebook there are many social media and digital marketing communities. Which is the closest big town next to you?

There are many. I am. I keep on visiting Bangalore frequently. My family is there in Bangalore. I mean my parents, my sisters and all.

Social media and type for digital marketing agency or digital marketing freelancer in Bangalore and find and tell people tell them make a video. I would make a video and say this is my problem, this is. Is my challenge. This is what I wanted. I want a solution for this problem and post that video on that group.

Okay.

When you go on social media and you type digital marketing agency or social media agency in Bangalore you will find many people have groups.

Okay.

In that group you put a message this is a problem I have. Can you help me? And I think you find the right person who's right next to you so can serve you better because he's. He's near nearer to you. Okay. Okay.

That's all bit I lack. I lack a bit of patience. I can't sit in front of computer system and all those things like I'm. We are experts in physical work. These are all very not complicated. These are all very sensitive equipments which we can't sit along.

When you started farming for the first time that must be also difficult 20, 30 years back. Whatever you do sounds difficult. This is. Technology is an extension of a human being. Yeah. It's very easy to understand. Okay.

Yeah nothing much of you. I. I just wanted to join you on. On the streamline. I mean streamline this thing.

Good experience. Nothing, nothing much Using the software.

Yeah exactly. Exactly. Exactly.

Thank you for jumping on. Thank you very much.

Thank you. Thank you. It was nice speaking to you. If at all anything is there I'll just inbox you anytime.

Nitin Hastir there is a link that we put in the comment Just click on the link and you'll get into the stream. Yes Mohitji.

Sonia Sir, I have slept. Thank you so much sir. How are you? I'm very well sir it's. I'm happy to be back over here and actually I try not to miss any of your session because there's so much learning from you and since few last webinars that you take from every you take for everyone. Everyone. I'm trying to even attend that and trying to learn how you speak and how you handle the questions. So I have few questions. The first question is recently I had launched my book I have got around thousand leads now I have made it made it into paid one and daily I'm getting something seven to eight books purchases. Now I'm thinking to launch. Yeah now I'm thinking to launch a 499 plan that is that includes a diet plan and as well as workout plan. Now the thing is that I am having 1000 late. So how should I approach them with this new plan?

Okay, good idea, good question. So Mohit is asking. Mohit has created a book on being a fit veg, fit vegetarian and he's got 1,000 leads from the Internet and he's saying, how should I approach them? Mohit, the best thing to do today is call those 1,000 people into a Facebook community. Okay? Every time you get a lead and you get them to your landing page, right? And after they buy open, open a Facebook group link and say that I'm going to give you a reward over there or a price or something over there or make the PDF download happen inside the Facebook group so that you start building a community. Once people come into your Facebook group on that group, they are wanting access to you and they're wanting access to the community.499book. That is just one part of what you're selling. You are selling a community. Like what is it when you go to a gym, what do people sell? They're not selling bodybuilding only, they're not selling dumbbells, they're not selling the treadmill, they're not selling the trainer. They're selling the whole club experience, right? So you also say you come to my university, you come to my Facebook page and you will see it's like joining a club. So people will come in as soon as they join the club. There, there are hundreds of videos, people are talking to each other and all of that. Now nobody wants to lose access to the club membership. I'm going to throw you out of the club. Nobody wants that. Get them into the club, then give them the book and then make the club. Your Facebook community should be your most important asset, where you're taking care of you. Just imagine that from tomorrow you have opened a new gym and what will you do? You'll reach there 5 o' clock in the morning, you'll get the gym cream. You'll welcome every member. You'll make sure the music is right in the afternoon, evening, you'll make sure that the trainers are talking to the people correctly. You'll make sure that they get diet writing their questions on diet. Maybe in the afternoon you make them do meditation. You know the right AC teacher. Is everybody happy all day. You will take care of your gym. Similarly, your Facebook page, your Facebook group is your community, is your club. You are opening your own club for your service. So call people and then make sure that 24 hours initially, 24 hours and give them information, give them videos, call guests so that people say community People don't want to be alone. So open that joby membership and then after a few months you can start selling a monthly subscription package for the Facebook group.

Yes, yes, absolutely. Thank you so much for this. So my second question is, recently I have crossed 10,000 followers. Now my aim is to reach 50,000 followers on Instagram. So what should be my strategy and what, what should I do to reach it?

Go to your DM and answer the question of every person that you've not answered the question for you. Take care of the thousand people that you have automatically. See, there are many hacks, I say hashtag, use 200,000, 400,000 community and the community is not. They don't love you, they don't care about you, you don't care about them. You will never be able to do anything with that community. You need a 100 super fans and you can build any business. You have 1,000 people. Just you have 1,000 followers. You have to convert those followers into super fans. A super fan is somebody who will say, I will do anything for Mohit. How will somebody do anything for Mohit? When you do something for them? So make sure that you reach out to everybody and say, can I help you? Can I help you? And answer their questions. Help them.

Super. Okay, thank you. So my last question is I have a family business of jewelry, gold and silver ornaments. Due to the lockdown, the showroom is closed. So what can I do in this lockdown to maybe boost up my sales and also to maintain the customer relationship?

Do a show, Do a, do a webinar. Call your customers.

Problem is the stock is in the shop and it is closed and I can't go there. So how can I do this? Because I. It is a precious metal. So it is.

No problem. You create a presentation, you have the pictures, you have the videos. Yes, I do have webinar presentation. Create a video presentation and show people what the presentation is about. Tell them what they can do, how they can invest their money correctly. Tell them that investment. Four options. Four options to be able to make your money grow faster in the next one year through jewelry, through buying.

I'll make a video on that as well and send this to all my customers.

No, don't send it to the customers. Just tell them this is the topic and invite them for the webinar. In that webinar, you give them a 30 minute presentation on how to you become the educator to tell them. Because people don't know how to buy jewelry. When you become the trusted expert because you've taught Them what to do, right or wrong. And then you only tell them that I will help you make a decision what to buy. And then they will. And then the next half an hour you can do a Q and A.

With them and they will show their interest to purchase the products and. All right. So superb. So I'll follow the strategies. Thank you so much for your time.

Thank you.

Thank you so much.

Hello. Hi.

Hi, Avi. Am I audible?

Yeah, yeah, loud and clear. How are you doing? I'm good.

I'm right now in the B2B segment, mainly catering to the government departments.

Yeah. Right. Okay.

So how do I engage my current customers and how do I expand on that? That's my first question.

Have you attended the webinar? You know, the xyz?

Yeah, I have attended the webinar. I haven't worked out on the XYZ yet. As far as this business is concerned, no problem. And I've asked you that question on the webinar.

But tell me about your business. What are you selling to the government?

Basically, we are associated with Godrej, Ontario. It's a furniture brand for Goodrej. And we work on government tenders and government projects through gem. It's a government E marketplace. So most of our work is on the customer side in case we generate lead on the customer side. We do the sales process on the customer side. The material is delivered on the customer side and then we do the execution as well on the customer side. So I was very. I was going through a lot of. Although I have taken one of Siddharth course, I also mentioned this in the webinar. But I was finding it very technical to implement. I was not able to implement it.

Have you been through the court? I understand. So there are two options. One is Siddharth has got a level two program in which he actually takes you through step by step.

Okay.

Email him and tell him that ABHI was saying that you have a level two program in which he actually makes you do everything. The first level of the program is only to understand the concepts. Second is called the hackathon. Tell him I want to be part of the hackathon. I think four days or five days. Okay. So it's like. One is like reading a book on yoga. The second is I need some help. Then we will help you find a freelancer or somebody who can actually set up all of this for you. But it's a good idea to go through the exercise. You know why? Because then nobody can take you for a ride. I understand. You'll Know the basic concept and whoever you hire, know that you're a more educated person in this field. I would suggest to every entrepreneur running their own business, HR Digital Samji. And as a business person, nobody wants to feel like a merit. I'm not feeling confident in this conversation. So therefore it's a good idea for every entrepreneur to finish every digital marketing course. You understand? These are the, you know, these are the areas that, where you can work on. So level two email. You can put in the subject reference my discussion with Abhiaria. This is what I want to do. And you do go through the hackathon, find you somebody who will implement it for you. But then you will be a more informed implementer in the business.

Understood? Got your point.

Right.

My second question is how do I engage my current customers? Because it's a complete. We do completely everything happens on the site.

Can you call them for a webinar and give them information on what is happening in your industry? And I'll tell you one of the ways of calling people for a webinar. Like for example, when you call somebody from a seminar, I'll make you the chief guest and you will say so similarly when you create a Webinar, you say 10 customers and facilitate an industry discussion. The only difference is you are the facilitator. You are asking the question, you are getting the answers. And you can also, then you can say, okay, fine, after half an hour, you, sir, you asked me the question.

Understood.

So it will be your show. It will be a show with your name. And you can do it once a week, once in 15 days. So that industry conversation happens around you. You control the conversation. When we open a. That's one way of doing it. The third idea I would like to give you is like I was telling Mohit right now, start a Facebook group. Okay? And on that Facebook group, invite your customers. If you feel that you don't want to meet, you don't want all customers to meet together, call industry people on that Facebook group. Okay? Like for if you go to bni, you go to Rotary, you go to Rice, all of these clubs. We join because we want to make contacts that connection communication with other human beings. Then you are the secretary, treasurer and president of your own group, of your own town. Is what? So three things. You know, I think you should go for the level two court. Second, start your own show, webinar all people. And third is start your Facebook group. You will all see human beings have not disappeared. They've not gone anywhere. They just gone online. So catch Them on medium online where they feel important, send them an email. Mr. Arora, I want you to be the guest on my webinar. Okay.

Can I ask you one more question?

Sure, sure.

I've also worked on, I'm working on a course for, on sales and marketing. What, what to offer free and what what and how to build the product.

Okay.

Similarly I want to start a sales and marketing channel. A YouTube channel or a Facebook channel. I want to build my community.

This is a very detailed, very long question. I'll try to give it to you, give you a crisp answer that you can use. See I would suggest like I said, what am I doing right now? I am inviting questions from people and I'm giving answers. Right now what I'm going to do is the age of Mary live stream. Right. So what have I done? I've done two things. I'm talking to 10 to 20 people online and I'm also being able to create content for my YouTube show or Q and A with all of you people. I can put it on Instagram as well. Right. So that's, that's one. When you want to do sales and marketing invite your, your audience, invite them for your show and ask to ask you questions. Now what will happen? Is it start building your two things will happen. A it will build your brand. B while I'm talking to all of you people I'm understanding the questions that are coming business to government to G. How do I start my online course? After doing the course I still don't know how to implement. I need somebody to help me, you know so I want to understand my the top 20 questions that come from your audience is becomes your course. I'll tell you one more example. There was one of this Chris Ducker. Chris Tucker is one of UK's biggest influencers in the social media space. So I was interviewing a few days ago and I asked him something. I said Chris, how do you launch your courses? £2,000, £3,000, whatever the amount is. He said my course is always ready. But I said ready. I serve my audience one for the full year which are the top 20 questions I can help you with your business. Then you give an answer saying if I make a course answering these questions and taking you from point A to point B, would you buy the program for me? Secondly, what should be the price of the program?

Thank you. Thank you for your time.

Not at all. Thank you for your time. Bye bye.

Hi Abby.

Hi.

Am I audible?

Yeah, loud and clear. Okay.

My name is Nitin Hastir. I Belong to a place Gurdaspur in Punjab. I have enrolled your course almost a month back. I am doing that although I'm not giving much time to that. I was always looking forward to speak to you. There were a lot of questions which I wanted to ask you. Basically I'm a mechanical engineer turned footler. I was into a big industry and now for the last six years I'm a hotel. I'm running almost a three star property. I'm looking after around 80, 90 employees with me those who I'm looking after basically a place like Gurdaspur. What do you suggest mean how to. How will I take my business on from here on regarding my sales and everything. And secondly because I think I know very much about this business right now. I wanted to make a course but that cannot be my micro niche. That because it is like from the setup to the operation of a hotel that how a hotel operates. But still because I am in a place like Gurdaspur where there is no tourism as such people generally they visit Amritsar. It is always a transit hotel because people when they move from Amritsar to place like Dalazi or to National Devi. So it's only on the way.

Yeah, I think you have two upkeep. You have two very good questions. Both of them are very good. See the first thing is you said that Gurdaspur may be hotel and Covid around. How can you market it? See according to me your tourist forget the tourists right now. Right? Tourists automatically. You don't need anybody to help you with that. The population of a city, you know we've all heard about staycations. I think people are fed up or staying at home and as soon as safety wise the government opens everything and allows you can have different offers for different people in the community. For example, for the what does the real estate community want? Does the real estate community want? So you will have to go above and beyond just selling a room and a banquet and a FNB service. You will say what is the real estate industry looking for? For example, is the real estate industry looking for digital marketing solutions Example. So you call a digital marketing expert once everything opens up and you say I am calling a digital marketing expert and there's going to be three hours in which there's going to be lunch and dinner or whatever and he's going to answer your questions and we're going to help you with Facebook marketing or whatever small workshop and that's happening in my hotel and you can stay overnight or you have a three Hour package or you can go in the evening. Second you can say okay, fine, which is the other industry? Say for example, you say there are travel agents in your area who are thinking that there are. There's not enough work and every travel agent needs for example, they need to know or there are other hoteliers in your region. They need to know how to set up their own hotel job. You say, in the evening I'm having a cocktail party and the feast of the cocktail party is 1200, 1500, 2000, whatever in which there is going to be learning workshop and cocktail. So you will have to find see why do people Nitinji why do people come to your hotel? AJ Mekaro event be Hami Banay Hami Unko offer the Engek Real estate Valejo digital marketing problem Travel industry Kiho Apko problem say I am calling an expert and expert series. I'm the only one who's starting expert series. So every day I have an expert for a different industry. So Monday could be real estate, Tuesday could be travel. Thursday could be, you know, heavy, heavy automobiles or whatever her industry. Every day you can have a festival saying experts. So you will have to curate your own experiences for your guests. So that local town that would be my number one advice for this. Number two, when it comes to your own course as a hotelier mechanical engineer, I think because people across the country who are hotel field. So if you break down your course into 20 of the most commonly asked questions, I'll tell you how your question should be how to get started in the hotel business. Even if I'm even with zero experience in the hospitality trait course topic. Right. Then insight would be chapter number one, how to set up a greenfield project. Number two could be how to hire staff in a small town. Number three could be how to set up your digital marketing systems. So every question will be a how to answer. So that when somebody reads to your curriculum they see when you see a how to question, you're like oh, I'm going to get an answer in the end. Answer in the end. So if you have 20 modules and all of them have how to question in the chapters, your customer will understand that I'm going to give on get answers to the 20 questions in my mind. So that course will do very well. Once you create that course, you can automatically. You should then use Facebook or Instagram ads to be able to reach out to the right hotels. Or you can start doing webinars the way I'm doing webinars only for hotels or people wanting to get into a hotel business. Even if they've never started a hotel before.

Can I get some. I just wanted somebody to. I, I just want something, somebody to help me out in this. Also, if somebody can, from your team can help me out in this in making that course or if you can suggest somebody who can guide me better in making that course, I'll tell you.

Yeah, I'll tell you. Nitinji, if you, you finish the level one program that I've given you, after that I'll take you to level two. In level two, we help you create the course. So this is a job basic level program. Don't, don't, don't.

Basic level.

Because this is the concepts and the grounding and everything. Understand that. And then after two weeks, we are, we are starting the level two program in that I will take you through exactly how to start your own course. Okay. See, I can easily. Right.

I will finish this.

First of all, easy to get connected to freelancers and social media agencies. I can connect you to people or I help you find it on freelancer or whatever. But the thing is, today I truly believe that business owners should understand their own digital marketing exactly. So that then they can assign it to somebody.

Abitak. What I was doing was I was only promoting my ads on FB and Instagram. I was getting some leads, some page likes, around 220, 500 likes on my page and people are visiting that page. That's all. This is all what I was doing before your course was I got into your course. This is what I was doing.

And then let's fix up another time to have a conversation.

Right, Abhiji? Thank you so much. Thank you so much. Thank you.

Okay, guys, that was the last question of the day. I now have to make a move. It's 11:55. We have another call after this. But I hope everybody enjoyed the format of the Askavi Arya show. We're going to bring it back three times a week. Every time that I come, I'm going to make an announcement 24 hours prior and then I'm going to put a link so you can connect with the link and come back to this show. So I hope you had a good time. I hope I was able to add some value to this. Thank you very much. Once again, this is ABHI Arya, father of two girls, six dogs, husband to a superwoman, streetcar racer turned hotelier, now social media marketer and founder of Internet moguls, signing off for now. Thanks a lot.