Government advisors use rankings and status threats to create urgency. Navi Mumbai, ranked India's cleanest city, must keep spending on specific activities or lose its position. The best advisors don't hand over solutions; they leave clients with the problem and let them feel what happens if nothing changes.
Chapters
So because we work with them very closely and because of them, we've got like 3 other government bodies that we are working on. You know, they show problems in larger than life and they show things like, you know, you have to do this. If you will not do this in the next 3 years, you will not be in the rank holder's place, right? So for example, now we are— we have a client, Navi Mumbai Municipal Corporation, Maharashtra's number 1 cleaner city. Now we have to maintain that rank. So now if we will not do certain activities or we will not spend certain monies, then, you know, you will slip down on your rank. So these kind of indications and these kind of statistics, so they really play on numbers. You know, what they do is, one thing that I've realized is they do not give solutions right away. They always leave the meeting with the problem. And what happens is when they leave the meeting with the problem, then it is— the ball is in their court and they sit and wonder, oh shit, I kind of missed, you know, the entire thread.