In this informal, bilingual coaching session Avi Arya walks founders through a structured approach to discovery calls and closing sales. He emphasizes active listening, admitting when you don’t know an answer and following up with resources, and using a set of qualifying questions to uncover a prospect’s pain points (who they’ll work with, past attempts, why those attempts failed, and why they’re ready now). Arya then introduces a three‑step closing framework that ties the conversation to a concrete next step, often framed around a Facebook ad budget. He also teaches a “mirror” technique – showing prospects a competitive or creative benchmark as a reflective “mirror” to illustrate where they stand and why they need the solution. Throughout, he stresses the balance between emotional and logical appeals, urging founders to keep the call focused, avoid cringey fluff, and move the prospect toward a clear commitment.
Chapters
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