This is a YouTube video titled "The Secret to Closing 90% of Your Agency Leads (Using My Hero Story System)" created in February 2025. It features a monologue by Abhi Arya, who shares his personal story and a storytelling system designed to help agency founders increase sales conversions by connecting emotionally with clients. The content focuses on marketing strategies for agencies, particularly in the hospitality sector, and encourages viewers to craft and use their own hero stories in proposals and videos to boost client engagement and sales.
Spend 10 minutes to convert 90% of your leads into sales by using this agency system. Namaskar. My name is ABHI Arya and I want to tell you what I infused into my leads to be able to grow sales. There was a lot of resistance when I did not send a proposal back in time. Resistance from my team. Sir, the client is waiting. Resistance from the client. O oh my God. Every time that we ask for a proposal, you tell us your story. The end result was over 90% conversions from the qualified leads that we got. And this is what I insisted on every single time to be able to close the lead. Ladies and gentlemen, boys and girls, my name is ABHI Araya. Father of two girls, six dogs, husband to a superwoman, a streetcar racer turned hotelier, now founder of Internet moguls. My agency helps hoteliers close more room deals, get more banquet bookings, get more spa bookings and get more FMB bookings for your restaurants. But why is this short story told in the beginning and end of every single proposal, every single video? Not only this 20 second story, I say an eight minute hero story which talks about my background, how there was a time we went through hardships. My dad had a spawned guest house. And today we had two successful boutique hotels in India. And every single digital marketing principle that now applies to hotels was first applied to our properties and we used that template and then we started Internet mobile. So this is the company from hoteliers by hotelier for hoteliers. This story resonates with hotel owners, GMs, revenue managers, restaurant managers alike. In the absence of this story I am just another digital marketer. There is no background of hotels, there is no background of my why. A why establishes authority, a why establishes the why and a why establishes the purpose. And finally a strong why identifies and validates a process and a structure it in the mind of the potential client. With my story, a client knows that this guy has gone through his own hardships to be able to build a system specifically for hotels. And so therefore when he then compares my proposals with other digital marketing agencies, he finds the story missing. The hotelier missing the system, the process, the richus missing. The passion missing, the pain missing. And he comes back to me and he says I think you're the right person for us. And this is why the top brands around the world, from Lemon Tree to Royal Ocket, from Hilton to Hire Marriott, all these hotels have worked with us because there's one thing I used in every single pitch and every single proposal. Now there is a format for an 8 second and in 8 minute story it is called the intel and Mogo Story system. And here is how I build the Hero Story format. I have created a workflow for agency founders to be able to create their story and to be able to get sales done. The PDF version of all this is available in the link below. I want you to download the PDF and then put the pages together, staple them, put them in a file, call your team members with you, call your co founders, sit down, shut down your phone and start crafting the agency hero story of yours. Once it's done, share it with me. I'd love to see it on this email given below. Then start using it before and after every Instagram video. Before and after every YouTube video. Before and after every pitch proposal video. Hey, I hope you're sending pitch proposal videos and your proposals are not going at boring text. Every single video proposal of yours will increase the chances of conversion by 2 to 4x. So do not send a text proposal. And if you want to know how to send video proposals to close board deals, here is a link to my other YouTube video which is how to send proposals by video to close more deals. So this is how we close 90% of the qualified leads by injecting this most important ingredient called the Hero story. How do I find my hero story? What is my background? What is my pain? Why am I doing what I am doing? What will my story? You don't have to look at big successes. You have to look at small failures. You don't have to look at big case studies. You have to look at small bridges that you help your clients overcome. Those stories become a story of before and after, your before and after and your clients before and after. And finally, remember this, the shortest distance between two human hearts is a good story. You tell a perfect stranger a good story and you win a heart for life. I am teaching you agency founders and coaches stories to be able to tell your prospective clients. Because our story could be that of a multi million dollar client, a co founder and investor, a penda, a teammate. You don't know who will come to you. But let me tell you one thing. When they say their vibe attracts your tribe, your story attracts your million dollar clients. Tell your story. Grow your agency. Thank you very much for watching this video. All the template systems that I created are here in the link below. Download it. Get your teams together. Work on these three systems. My aim on this channel is to help you grow your agency without having the hiccups and the headaches that people like I had when we started off our agency in 2009. For all of you people, we put in all our mistakes and successes into systems and formats and sending them to you. Thank you very much for watching. I'll see you on the next video.
