Avi Arya discusses how agencies can manage difficult clients by setting clear expectations through OKRs and knowing when to walk away. The core idea: prioritize peace and profits over tolerating disrespectful or harassing behavior.
All the time and never understand setting Hi, my name is ABHI Arya and after guiding hundreds of agency founders the one thing that I found in Commonwealth every agency has clients who are sending non stop question mark messages. What happened? When did it happen? Afternoon, morning, evening and never understand that the expectations can be set to meet what?
Once a week, once a fortnight, once.
A month, over a 45 minute call and understand the okr system which is what are the objectives and what are the three four KPIs with which we will map those objectives. The agencies in most cases have those okrs ready.
If you're an agency that does not.
Have an OKR system ready, watch my.
OKR system ready videos to be able.
To create your own OKRs for your agency. Now once you've created your OKRs, have.
A meeting with the team and get them on the same page. If your client does not get on the same page the expectation will run riot and there will never be a healthy relationship. If a client continues to be toxic and does not understand, I would be the first to say thanks but no thanks. I would rather choose peace and profits rather than toxic clients, late paying clients, unhappy clients who only go to spread the bad mouth about me and never understand my expectations. Before signing a client, sign on a dotted line.
How are you going to measure the KPIs on a weekly, monthly, quarterly basis?
Once you're able to do this difficult.
Exercise before you sign a client, it'll be much easier to work with them later.
However, I would openly like to say.
One thing, personal opinion of mine is never work with somebody who disrespects you or your team. I would be the first one to.
Be a shield in front of my team. Talk to a client who's being irate, difficult or rude.
This would be a one warning, one strike only client.
If this happens the second time I would email or call the client and say thank you very much but my.
Team doesn't deserve this kind of behavior.
I I think we were not able to hit it off. We were not able to see eye to eye. I'm sure you'll find another agency that understands your way of working for us. We're a small boutique agency and we'd rather choose peace and profits over constant non stop disagreements. This means no disrespect to you. Thank you very much for your time.
Once again this is Avi Arya signing.
Off and I would then sign off.
On that email with the client.
So peace over profits is your prerogative and you should choose it. With a client, only once you make a decision on who to work with will you and your team feel respected. And you say no to all this.
Harassment, fraud, toxic crimes who can sometimes get into your agency. Take care of them, take care of your team. Make sure that you have a good life of peace and profits. Bye for now.
