Internet Moguls, a digital marketing agency for hotels, explains how to grow revenue through technology, reservation management, digital marketing, and revenue management. The speakers cover specialized campaigns and analytics tools designed to help hoteliers improve their online presence and bookings.
Internet Moguls was started in 2009. We started an agency because at that.
Time there was no agency looking at hospitality.
We said let's try to solve this problem and let's try to take away.
That pain from hoteliers and you know.
The hospitality industry and do a specific digital campaigns only for hotels. That's how we started. We started with a small team of about five people which trying to solve a problem. The problem was that there are too many variables in marketing a hotel and so one person cannot do it. The hotel needs a huge team, it needs an experienced team, the hotel needs software, the hotel needs a plethora of things to run a hotel. We started doing travel companies, airlines, you know, tourism boards. So we became hospitality experts, hotels being a key domain.
I work with land that are situated in hill stations and there's this one specific land that's based out of Ladakh in India. Now people have this perception about Ladakh during winter break that it's very cold. So to change that perception of the masses, I'm gonna totally revamp and come up with a campaign for Ladakh called Winter in Ladakh. To make this campaign successful, I'm gonna send my photography team all the way to Ladakh, click the best photographs possible and use it on channels like Instagram and Facebook and a showcase and change the perception of the masses about how winters can be beautiful in Ladakh.
So we five plugs. First is the technology plug. So we give you cutting edge software to run your hotels. Then we give you the reservation management plug. We manage the reservations for your entire hotel. Then we give you the digital marketing and social media plugs. Then we give you the revenue management plug. And to top it up, we give you the training plug. Once these five services are plugged into your hotel, your hotel automatically gets the deserved marketing that it needs. And it's not us doing it alone. We're almost 100 plus moguls in more than four continents, learning from different hotels, learning from different geographies, and then bringing the best to your hotel.
It's 2:30 afternoon of a Friday, but for me the work has just started. Knowing that for all the European clients which are waiting eagerly for the revenue projections that we have portrayed, I'm going to send across some really interesting figures for them so that they get some good business pouring in for this upcoming long weekend. And hey, we have some really good projections for the African clients as well.
Our analytics department is the latest department in the office and guess what? It's getting us the maximum results and they're helping us analyze how analytics, from Google Analytics, search analytics to social analytics can be embellished with the revenue management best practices to get best results for a hotel.
Wow.
I've just been handed this list of reviews, which is from the region that we handle, all the way from Malaysia, Thailand, Singapore, all the way to Sydney. And it looks like a really exciting weekend for us over here and a.
Lot of work to do.
So I better get back to my work because there are a lot of people waiting to be responded to on the various review channels.
We've been blessed to be working with 350 of the largest brands in 25 countries today. @ Internet Mobile, the best way to describe who we are is the DNA of a hotel company merged with digital expertise and that's what came out to be Internet Mobile.
