Lokinder discusses digital marketing, client relationships, and business ethics in a personal monologue. He emphasizes choosing the right agency partners and shares how these decisions affect business success.
Sam hello and welcome to another episode of the Ask Avyaria Show. Today is Friday and we're in New Delhi and it's a long weekend, so everybody is rushing out and trying to get their weekend stuff done. Lots of new movies have come out. I for one, am waiting for June. I think it's when the Entourage is coming. The Entourage series, I remember when it came was such a big success all over the world. And how many times I've seen him Entourage, I've forgotten count. And now the movie is coming and I hope the movie has a sequel and another sequel to that because just the friendship of all of those guys together and my favorite character, I don't know who's your favorite character in Entourage? Why don't you write to us, let us know if you're watching this video. Who is your favorite character? As for me, I fell in love with Ali Gold, the selfish agent who's only trying to maximize. Prof. At the same time, have a good lifestyle, but somewhere deep down he has a nice heart and he's trying to do things for his clients who eventually become his friends. And that's very true in the digital marketing age as well. Right. So somewhere into the Internet Moguls office is somewhat inspired by the RE Gold agency, but that's way, way, way, way too fancy. And it's overlooking the beach in California. And someday Internet Moguls hopes to be that kind of an office somewhere overlooking the ocean as well. The closest I think we're going to get to is Goa, but our office here is not bad as well. You know, we'll the office sometime, nice vibrant young people, red colors, lot of action heroes, Superman, Batman, all of them around. So it's a very fun office. So coming back to digital and how you know Ari Gold and all of these people. So he's an agent, he's running an agency, and he's trying to maximize profits for his clients. And that's what we are trying to do here as well. We're trying to maximize profits for our clients. And just as on Wednesday we got emails from one of our clients saying that he has maximized his profit. Not maximize, optimized his profits, his revenues, and they made over 6.5x returns after working with Internet moguls. And they sent us such a large email and they sent us a box of chocolates and all of that. It's very seldom they're a client. And I don't know why that happens. I do it all the time. I've learned it from some of the Best. And when I say some of the best in my parents, they've been very, very ethical and you know, sort of business people with empathy. Why is it that when it comes to an agency or when it comes to a vendor, firstly I don't like the term vendor vendor. Somebody who's, you know, supplying you with something. But it should be partner, right? It should be somebody who is partnering with you in your growth. Somebody who's helping you reach to that next level that he has that expertise, maybe that you wrote. So basically they could be partners and once in a while sending a thank you note or a thank you mail or you know, appreciating the partner, you know, it only not only boosts the energy level of the person but also the entire organization who's working for that particular client which is sort of missing in India. Everything that a client wants is can you get me an award? Can you make me an award winning company? Sure. But it has to be a little bit of give and take it. It's not only about the money that the client pays the agency. That's one when I talk about re gold. The second thing is that as an agency, as a corporation, you don't want to work with everybody. They come to stage when you built a brand here by the graves of product, Internet, mobiles and we ask a VRA show, we built a brand, we worked with some of the largest and the best companies in the world. Now it's time to sit back and say, you know what, thank you very much to everyone, taught us the hard way what to do and what not to do, what's ethical and what time to pick and choose and work with people that you see eye to eye with. Work with people who will enhance the relationship and take it to the next level. People who actually value and believe in relationship. Don't you think we should work with them and don't you think people those are the best forms of successful enterprises or collaborations that happen around the world. Unfortunately the agency world is, you know, it's cut throat and everybody is trying to, you know, bid for doll, bid for price and what happens to the service of the solution in the first place. But this has always been my recommendation strongly and as I get older in this business, I tell everybody who is wanting to adopt digital, go for the best in grass for your vertical, do not settle for the second best. And be prepared to know that if you are planning to buy a Mercedes, it's going to cost that price. Have a look at it this way. You are planning to run your business and you want to make it successful. Because if your business becomes successful, I'm sure there are some material gains that you dreamed and imagined of. Those will come only if you choose the best in class partners. The best in class partners who are working, who are best in class for that particular vertical. Check out how passionate these people are. Are they really passionate about what they do? And check out how price sensitive they are. I would never, never work with anybody who is ready to compromise on prices at all levels. Get my business. I don't think that person respects his time and values his time enough for them eventually to value my time. Therefore, I will not. I'm not saying I will not negotiate. I'm not saying I'm not going to try to get the best value for my dollar. But it's just that value, but my value, I perceive it by seeing what value the other person is giving to himself and his own business and the service that he brings to the table. If he's willing to give that away for peanuts, he's eventually going to give me absolutely nothing in return. So these are the few things that come to my mind when I talk about digital and when people come and ask us what kind of agency should we work with? You know, because we work in a very specialized field. But there are lots of friends and family who come to me all the time to find out which kind of agent, which kind of agency and what they should do to go digital. So here are some of the things that I wanted to talk through this video. It's Friday evening. Lokinder here is helping me out. I want him to go home as well. So I'm not going to take too much time. Lokinder from the next episode. Every time he's going to come and give us some gym tips because he's one of the fittest people at Internet moguls. The next time we're going to have one minute with Jokinder where he's going to give us some health tips on what to do while you're at work. You know, maybe in a 20 minute workout, 10 minutes or push ups or whatever next time. I'd like to sign off now with this short video. Like I said, this Friday evening, a lot of movies coming out. So most exciting time for me. I still am a stickler. I'm a sucker for new movies. I want to see. I'm going for Fast and Furious and guess what? Today is one of me and my best friend. We're going out for back to back movie session and we're going For Fast and Furious. And in the evening we're going for a Hindi movie. So I will come back tomorrow with another episode and I'm going to give you reviews of that movie because I sincerely feel another thing that everything that we have in life comes at a price and value and you can buy, negotiate all of that. But time, time today is of the essence. We all have very little time, we don't know how much time we have. So time is something that has to be respected the most. So therefore respecting your time and my time. I'm crazy about movies. I have to see every movie to see for myself to see how it's good or bad. But when I come back through this digital marketing of mine, I want you to be able to save your time. If I think that the movie is definitely not worth anybody's time. But even after the review, if you choose to go, that's obviously 100% your prerogative. But there are some people who are just trying to think aloud while they are making a movie and they are not really doing justice to everybody's time. So this was the Askar the Alia show today on a Friday evening live from Delhi. Next week we're going to be in dubai at the 8am same time next week the ATM, the Arabian Travel Mart which is one of the largest travel marts in the whole world is going to be there. We love it because we meet couple of hundred clients, we meet friends, we meet people from the fraternity and the evening after parties are to die for. They happen at the best hotels and it's a lot of fun because this is a fraternity that I'm from digital hospitality and these people get together and they really know how to party. The next week. Hope you want to come back from Dubai. Till then stay safe. And if you like this episode or you didn't like it or you want us to add something to it or you're looking forward to Rokinda's gym tips for the next video. Please send us your comments and do subscribe. Gives us all the joy and pleasure when we see more subscriptions coming in. It makes all of our time here while we producing this show absolutely worth it. Thank you for watching.
