What I learned from Gay Vee!

Alright, so let's talk about Garry Vee because this guy's been the OG. I mean, most people don't last in the space for, you know, weeks, even months, and here is a guy who's just stayed relevant for 20+ years and more now. What sets Garry Vee apart from everyone else?

So, you know, like they say, don't meet your heroes, you'll be disappointed. And not once, he's always sort of upped the bar for me in my head, not because— and he doesn't even try. But I think every human being is a relevant hypocrite. Okay, can happen. Can you? Sometimes you just say, karna chahiye, in present tense, but you're on the path, but you still say it so you can be seen. But this guy is fearless and he wants to say what he wants to say. And so I've just found that he is real and he genuinely likes human beings and he likes to do things around human beings and he doesn't work for money, contrary to what people think. So his superpower is people love him. And when people love you, you can't make people love you. You have to love them. And then some people may love you back. So he loves thousands of people through his content, garage city, and then stuff. But youngsters, they will love him when they grow up, they'll do anything for him. Today he wants a team member to work, the best talent in the world wants to work with him. So he knows how to give love to get love back in the genuine sense of the word, and then positively leverages to create a business of people with names that are all the facts.

And he's really genuinely hustled, right? I think I came across an episode of Konam where he was, you know, talking about his wine and the wine business, and he's, you know, licking stones. Yeah, he's eating dirt, right? And then he puts a sock in his mouth. I mean, when you go back and you think about that, you know, the stuff that this guy has done, it's just insane.

Yeah, yeah. No, he's, he's, he's, he's— I mean, early movers, I mean, that title goes only to him. Early mover by far, by far.

And I loved Day Trading Attraction when it came out. I'm like, hmm, Gary Vee writing about the stock market? It was of course All Things Digital, and that's a book which I've given a copy to everyone on my team, right? I'm like, dude, you gotta just read this. I see why he sent it, truly. And I think the— and you mentioned something very important, which is authenticity and trust. And I think that is something that even your brand is synonymous with, because never have I heard people come on and say, yeah, abhi nahi hunko lape hai. I think you're very clear the fact that, you know, when you aren't able to help someone and you know that this is something that you won't be able to do, you're pretty upfront with them and brutal and say, hey, listen, this is not a good fit, right?

See, honestly, again, like I said, I keep mentioning my parents and I've learned this from Divya because she, according to me, according to data of whatever, many other things, she's the number one lawyer in her field and she's done zero marketing. You can't find her on social media. Wow. Because she just believed that you take care of your customers. And for her to take care of her customers, what I've learned from her is she said no to 80% where she feels that either there would be a little bit less chance of she helping them. Right. She said no. So 80% of the people she said no to. So I learned that from her, that just to have a good night's sleep, you have to know exactly who you can help. So yeah, so I tell her that this whole credit goes to you for making me a fearless entrepreneur. And that's what I teach people also. In your coaching model, bandhuskele pele alignment hunni bati. You can't just say yes or no to a person based on price. You say it based on first alignment, and then ek baar alignment bhot hi, people will create the money to come and pay you. To have that.

Yeah, yeah, super. And hence I understand why we're both married to superwomen.

Exactly, 100%.

So tell me about, you know, when agency founders are really coming to you and they're trying to figure out their models. And sometimes there's this big debate between, you know, should I be looking at a retainer or should I be going on an hourly basis?

I mean, what's your bias been? So for both, you know, I had agency founders is my— it's one thing that I launched last year. But for agency founders and coaches, my, you know, message to both are these conversations come Much later. First, you understand the industry in which you know how to create multiples of the revenue that the person is paying you. So for example, if it's a hotel, so hotel has 4 things: rooms, rooms, F&B, banquets, and spa. So for example, you go to a hotelier who has 100 rooms, right? And you say that I've seen you always have 80% occupancy, which, which means you should have 20 rooms every day vacant. Right. And what if with ads I can help you fill 5 rooms? Every room is $200. Average length of stay is 3. So I'm good. So it's $200 into 3, $600 per room into 5 rows. So it's $30,000 per day into 30. So 10 lakh a business. Then you have a banquet which does 70% of your business. Weekdays khaari ho. What if I'm able to get 2 small 100 people shaadis on every weekday, which is 25 lakhs each. So 50 lakhs a week. Toh parod ki shaadi ho jaye. Waisee restaurant mein I'll get you 3-5 extra tables every day for 5,000 each. Plus I'll give you 2 spa bookings a day, whatever you can with your market value. The total is 3 crores of business, for example, I can give you. I'll take 5%. Then once you know how much you can give to that person, like in Excel, with a map, improve. But most people don't know how to read the potential or the left opportunity or the money on the table that the person is leaving. So they're not able to give them a correlated value opportunity. Social media post. So they do commodity-based selling, and commodity-based selling is a price war, which is a race to the bottom. So the number one thing is you understand the industry that you're trying to impact. Us industry mein uska, you should be able to read what I call the money map. If you can understand the money map, reverse engineer and charge a retainer only, or retainer plus profit, or only percentage, depending on how confident you feel about the egos.

Interesting. And yeah, I think that's cool that you have, you know, a stake in the game, you know, and the person on the other side feels that, you know, you're invested as well.