In this 12‑minute monologue, Avi Arya outlines the seven core habits that distinguish highly successful agency founders and explains how he personally implements each habit. He begins by emphasizing the importance of measuring every aspect of the business with an OKR framework across all departments, enabling founders to track growth in under an hour each week. He then shifts to personal health, describing regular blood tests, weight‑loss tracking, and a diet calendar that he uses to stay fit. The third habit focuses on mindset, where he replaces distracting content with a mindfulness app called Level Supermind. The fourth habit is hiring "outreach ninjas"—specialists who can execute three agency sprints per day, supported by a cheat‑sheet and video guide. The fifth habit stresses keeping family and friends close to maintain mental sanity amid the nonstop demands of agency work. The sixth habit involves systematic self‑rewarding, from half‑hour daily media breaks to quarterly vacations, to keep motivation high. The seventh habit is locking in commitments via a 100‑day plan, calendar invites, and pre‑booking of podcasts, travel, and content production, which creates a forward‑looking pressure to deliver. Finally, he highlights the value of surrounding oneself with coaches and mentors who push discomfort for growth. Throughout, Arya intersperses calls to action, offering links to his OKR system, diet chart, mindfulness app, outreach ninja resources, and a paid program with five free introductory classes. He ends by inviting viewers to comment on the habit they wish to adopt and to join his agency founder program.
Chapters
Seven Habits of Highly Successful Agency Founders Number one They measure everything. They have seven to eight departments. Operations, Sales, performance, marketing, their own private assistant, all of the departments that they had. For every department they have an OKR system. They have one main objective and four kras under every single department head. Because they measure perfectly, they're able to see how they're growing or not. Going on a weekly basis, this can be done by a founder within an hour. If you want to know the OKR system that we use as agency founders, the link is in the Bible. 2. They focus on measuring their health. Every few months they will do a blood test to see how their health is going. They will run faster, lift heavier, become stronger and make sure that their diet is taken care of and put everything in a trackable calendar. If you're looking for a diet calendar that my trainer gave to me as an agency founder, I've lost 14 kilos and I'm fitter than ever before. If you want to know the chart that I'm using, the link is in the bio Third Mindset what is an agency founder doing every day inside his head? What is he? Consuming determines everything. So that one thing that I've deleted is nudes and the one thing that I've added is level Supermind. This is a magical app that I use on an everyday basis seven days a week to be able to practice mindfulness. The link to the app is in the comments below. Next they Hire Ninjas for Outreach these agency founders are hiring ninjas for outreach. An outreach ninja is somebody who's able to do at least three agency sprints a day. If you don't know how an agency sprint works, you have a cheat sheet over here and a link to a video where I explain the outreach ninja process. Successful agency founder is hiring agency ninjas who know how to do outreach and are able to do at least 3 spins a day, 15 a week, 60amonth. That's it. With outreach you get solid trials. Next habit is they keep their family and friends close. An agency has multiple variables. Your job is to understand multiple businesses and be able to deliver for them. This is a non stop job of thinking and delivery. Besides, it's a job of managing people. If you are somebody who wants to and takes care of people, the one thing that you need to do is to be able to keep your friends and family close because they will keep you sane. Your head is buzzing with ideas, systems problems that you're finding solutions to. During that time you need to vent. You need to keep your friends and Family close. The next highly effective habit of agency founders is to be able to reward themselves. If you look at my calendar and every day I have a half an hour watching my favorite movie or TV show, it's a reward. Once a week I'll go meet my childhood school friends and I feel happy and childlike again. I will work out at least four days of the week. I have put in rewards for myself from watching a movie to taking a mini vacation every month, to taking a major day vacation every three months to be able to buy myself something that I really wanted at the end of the year. All of these systems and processes I build around myself so that when I look at myself, I look at these rewards, I and I feel happy and I feel like working harder. Next agency founders keep a commitment to themselves. What I do is I sometimes do worry about my lazy self, which I lost about 40 years ago, but I still worry that it'll come back. So when I'm in a happy and joyful mood, I sit down with my team and I create a next 100 day plan. I lock it in, I send calendar invites, I call people for podcasts, I wait for people's podcasts, I book my tickets, I book my hotels, I book my content, which I'm doing right now. It's almost 12 o' clock at night and then there's is no escaping it. Once you lock yourself into commitments, your mind wants to achieve even more. And locking the future for myself on my calendar allows me to work harder. And finally finding people who will make you feel uncomfortable at first and then allow you to grow and rise as a human being. From personal development gurus to yoga guru to a mindset coach to a business coach, in the last two years I've hired all coaches who are surrounding me. In fact, right now, five minutes ago, I got a coach from my health coach who wanted to know if I'm going to finish my podcast in time to do a 6am workout. This is the kind of accountability I need for somebody to be able to help me with my health, with my mind, with my business and all aspects of my life. So these are the seven habits of highly successful agency founders. Many of these I have imbibed in my business and my lifestyle as well. Now at the end of this video I want you to comment and let me know what is that one habit that you want to take from this video and install in yourself? Let me know in the comments below. And if you want to join our program and work with other agency founders who are building these seven successful habits together. Click on the link, you'll find a form. Fill up the form. You get in touch with my sales team. The sales team will tell you everything about the program. Don't forget to ask them about the five free classes. Come for five free classes. See behind the scenes. See how people interact. See what kind of people there are at the end. Take a decision and join our program. Look forward to working with you. Thanks for watching. This is ABHI Arya signing off.