What’s Latest On Social Media?

Nick, Abby, and Avi Arya discuss optimal video length for online content and real estate market trends in Vancouver. They cover what works for video strategy and how to choose a realtor in a competitive market.
Hey Abby, I have a couple questions for you regarding online videos. One being how long should an online video be? And two, how much content should you include per video? Should they be full of content or should be simple and precise per topic? Thank you.
We have to do a question for Nick.
Right. Okay.
So, hi Nick, thanks for the question. What kind of content should you do and what kind of video should you do and what should be the duration? See, online video is used either for ads, so it could be snippets like a Facebook ad or your pitch video. So that can be anywhere from one to three minutes depending on the format. Instagram is only one minute and Facebook pitch videos can be anywhere from one to three minutes. And then you get into mid sized formats which could be anywhere from three to five minutes where you're actually explaining. So you've reeled in your customer telling him this is my pitch. And then between three to five minutes you're telling him exactly what you do, how it's going to make an impact to their business. And then comes the long form, which could be on YouTube or on your own website. This could be 8, 10, 15, 20 minutes in some cases as well where you're explaining your entire value, offering how you do it, what you do, support it with a whiteboard, presentation or whatever. So there are different forms of content, different. And you can use video in all formats, all channels, based on who is your audience, how impatient they are. If you're reaching out to millennials, I would definitely keep it short because, you know, sometimes potential levels are less even when you're reaching out to busy entrepreneurs. My pitch video would be very short and then I make it into a mid sized format and then a long format which is on YouTube or your website. I hope this question helps. Let's keep it going. And I am also looking forward to your answer to the real estate question. Thanks a lot, Nick.
Bye. Good morning, Nick. Listen, as a realtor, I wanted to ask you what's happening with the. You know, I know the markets all over the world are sort of shaky, a lot of stuff happening, but specifically in the Vancouver market where you specialize and even more narrowing it down, not sure which you're known for. I know that your face is very common over there and every popular over there. Everybody knows you there. You know, you've really made a mark for yourself, Nick. And that's why this question comes to you from the Askavyaria show. Where is the Vancouver market headed? You know, a lot of media reports have different things. They're saying and people don't know exactly. So straight from the horse's mouth. From Nick, we'd love to know where the Vancouver market is headed and hang on, we'd also love to know how do people choose a realtor? What are the best things that people should look in in terms of qualities before they say this is the kind of realtor for me to sell or buy a house? We'd love to hear from you, Nick. And I look forward to catching up with you over dinner next weekend. Cheers, buddy.
Hey abhi, thanks for the questions regarding where I think the market is going and how to pick a realtor. So I think the market is going to be slow until December. If history repeats, January 15th is when the market will pick up again in anticipation for the Chinese New Year. This is a great, great time to put your post on the market. We're going to get an influx of buyers from mainland China and that will help stimulate the real estate market in Vancouver. People are really concerned about the non resident tax and the 50% non resident tax and how it will affect our market. It is going to slow things down quite a bit. However, it's not going to stop non residents from purchasing. And especially in the upper end of the market, if you have, you know, seven, eight, nine million dollars to spend, it's probably not going to affect you as much. I think it's going to affect the people buying in the quote unquote lower end under the 1, 5 price point because they're more cash sensitive when they're making their acquisitions. And you know, it's a market that is volatile. It always has been volatile. We've had one of the best runs from, you know, the beginning of the beginning of this year till about June, July and it was starting to slow down going into July. But with the government intervention and the introduction with the 15% non residents tax that just amplified the slowdown. And then into the fall is always a slower market. So it's really hard to judge where the market's going. We're going to know a lot more by the end of January, early February around the Chinese New Year. If the Chinese buyers don't come into Vancouver, then we're going to have a problem. And Abby, to answer your question about how to choose a realtor, it's sort of a two part question. One is how to choose a buying agent, how to choose a listing agent. So I'll use myself as an example. So I'm primarily a listing agent in West Vancouver, North Vancouver, downtown Vancouver, a little bit on the west side as well. UBC and Point Grace Honesty. However, I don't usually stray further than that one. For example, it'd be very difficult for me to service a listing in Richmond effectively and vice versa. If you're a Richmond agent, it's going to be very difficult for you to service a West Vancouver listing effectively just because of the commute time. And two, you want an agent that understands the neighborhood. You're not just selling a house, you're selling a lifestyle. So, you know, when somebody comes into my house, I know the house through and through. I know all the features and benefits, create the value proposition through the, you know, the land value and the improvement value. But I also know the type of person that's going to be looking at the house. So here I'm in this house right now in Bay Ridge and it's a $6.68 million brand new house. We're in the West Bay school catchment. We're two blocks away from a bus stop, we're two blocks away from Marine Drive. I know exactly where all the schools are, I know exactly where all the parks are and I know the neighbours. I've made a point of getting to know all the neighbours. And we have a house being built across the street, that's Ron's house. And so when I sell this house, I sell the feeling of living in the neighborhood and the house itself will sell itself. I mean, I introduce the features and benefits and, you know, it speaks for itself. It's a gorgeous build. And in terms of a buyer's agent, I think a buyer's agent should be a good listener. Number one, they should sit down with the buyer and go through their needs. So it's just a basic needs analysis. And you'll be surprised how many agents don't do this. A lot of agents, unfortunately, they send their clients a whole whack load of listings based on a very small price criteria and then their clients select the homes that they want and then they go on this like 12 house tour. Not only is that a waste of time for the client, that's a waste of time for the sellers. So agents should really sit down and go through exactly what they're looking to buy, what kind of lifestyle they want to live. We know price point, the number of bedrooms, style of house, neighborhood schools, et cetera, et cetera. The more information that agent has, the better they're going to service their client. So to sum up what I think the qualities of a good buyer's agent should be, number one, a great listener, number two, the ability to gather information about a property, lay it out very clear and concise. And so the goal is your client should be able to make a confident, informed decision. And then once they've made that selection of the offer of the property they want to offer on, the last thing is to get them the best price. And that's, in my opinion, the fun part.
Sam.
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