Sunita runs a performance marketing agency for e-commerce brands in a crowded market. The core struggle: explaining what makes you different when dozens of other agencies say the same thing. The fix is finding the specific angle that only you can own.
Agency founder Sunita came to me and said I run a performance marketing agency. And again there was an awkward silence between both of us. What should I do with this message? And that's the silence that must be happening every time that she met her client. What is it that the client can do with this information? We sat down and re polished her positioning and said what does your performance marketing agency do? We help E commerce brands sell more products. How do you do that? By segmenting ads based on 52 types of demographics. Wow, 52 types of demographics over a 52 week period there are hundreds of permutation combinations that allows you to move E commerce products faster than any other agency. That's what we created as a unique positioning for her. I help E commerce brands sell more every day not just once a month by having a different ad campaign every single week of the year and that caught fire and now she's doing extremely well.