Avi Arya tells how Gary Vaynerchuk's Wine Library TV and pivot to social media inspired him to grow his agency and speaking career. Avi created a Gary Vee museum and organized events to introduce Gary to his audience in India.
Gary, we all know. Everybody knows how much I love. I love Gary. And, you know, this is back about eight, 10 years back when I used to watch, or maybe longer, I don't remember when I used to watch wine library tv. And I'm not a wine drinker, I don't like wine. But this guy used to go crazy on TV and used to have this. Used to have this bucket. And he used to say, this is this wine, and then spit it out. And then he used to talk about wine like that. And actually, he's got so much energy. So first, the first reaction, I think used to be like, this guy is crazy. He's got, you know, why is he doing this? But then you want to be like him. You want to be like him. You want to be like him. And then he pivoted and he started talking about branding and social media and all of that social media he started talking about. And then all the predictions that he made, they all started coming true one by one. So he started. So. And then I took a break from watching him. I was traveling. Then I got busy with my work to develop the agency and Internet moguls was keeping me busy. I started speaking. I looked, I, you know, I saw him. I got inspired. I became a speaker. And then I used to go back to listen to him, get motivated, go back. And then one day I realized that two years have passed by. I watch him off and on, get motivated, do my thing, grow my agency, grow my speaking business, go back to him. And then I realized what a huge brand he's become in this short time. And what am I doing? I'm only watching him, getting inspired and doing a little bit, and he's creating every day, every day, every day, every day. I'm like, my God, what if I had also listened to him? I mean, I was listening to him, but I was not doing what he was telling us to do. He said, stop watching and start doing. If I had created my videos on my reality, on what my impact I can make on this world every single day, maybe I would have reached somewhere, you know, further than what I am today. So he. That's why I totally fell in love with the guy. And I've never been a fan of somebody like that. I told him when I met him, I said, you know, I hugged him. The first thing I went was, I hugged him and I said, I said, this never happens to me before. It's, you know, that when I meet somebody and I just lose control and I say, my God, you're the ultimate I never do this. And he was like, you know, I think this happens to him very often. So he was pretty chilled out about it. So I said, I have to meet Gary. I wanted to meet him for the longest time. But then what happened was I was doing a new year resolution and I said, okay, I will make a chart. I always write everything in my diary, what I want to do in life. So I said, I am going to meet Gary Venucha. And just because he's amazing and I am a huge fan, I think size wise, I'm a big guy. I think I'm his biggest fan size wise. If there's a bigger fan out there, let me know. But I thought I should meet him. I wrote it down and I thought to myself, how should I meet him? My family and my kids all. Every time they walk into my room, oh, no, dad. Again, Gary V Dailyvee. And I'm like, you know, I would like to watch it. And I then watch the reruns because there's so much to learn and all that. It's plus entertaining. So I'll meet him. And so I wanted to. I wanted. We wanted to do something for Gary in India. I always wanted to do something for Gary in India. So I'll show you. We created a small Gary museum kind of a thing. I think it's the first ever galley museum in the whole world. We created something for him, you know, Gary pictures and all of that. And I thought, you know, what can I do to introduce him to my friends? What can I do to introduce him to my people? So what we did was that we started doing regular Gary Vee videos in the office. So the entire office watches Gary Vee video. And I went and showed it to him and Karan made that short film. We traveled around the country and we met other people and we said, you want Gary to come to India? So we made those short films and we went to speak to Alex about how to get. So that was the first thing. That's what I wanted to do.
