Why Agencies Lose Deals To Deloitte & KPMG?

Avi Arya and agency leaders break down how to beat Deloitte and KPMG. Start by finding the decision-maker and quantifying their pain. Then map efficiency gaps you can close with AI, build a three-part proposal with modest initial fees and clear scaling, and position yourself as the only partner who solves that specific problem.
Chapters
do by lins kiske sath me think i think i know my clinveryveland im not always known shop in fact disember twenty five break from social media tora time मैंने r so polish i⁇mtelingyouiwe close we mean i pros beutiful डी कुछ जरूरत नहीं थी, इतना ईजी था, कोई ऑडिट नहीं बनाना ही था, मुझे पता था इसके लिए मैं यह कर सकता हूं canadian clint i dont my im getting creater is long process? i think about geting create? जो क्लैरिटी मुझे भी मिली है, वो क्लैरिटी आपको भी अभी thats we here s number one thing that like to say that when you say no or clint kid or favorit clint ta l yor clint स so the number one thing is you revers ingenier everything back to life and i प्रोमिस यू बहुत जल्दी ये लाइफ आगे निकल जाती है और हमें पता नहीं लगता कि हम बहुत कुछ और कर सकते थे और कैसे पता लगता है एजेंसी फाउंडर्स हैव किसी को हार्ट टैक व नहीं, मैं बता रहा हं हुआ किसी को नोट। एजेंसी वर्ड में हार्ड अटैक्स होते हैं यहाँ बैठे हैं तो वहाँ कर हे हैं ऑन ट्रिप नोट्स क्योंकि इतना सारा प्रेशर ले के बैठे हैं और कल सुबह जब आपकी टीम चली जाती है रात को 11 12 बजे सो तब आपके पास टाइम मिलता और सोचने का कि कल क्या कर रहा हूँ सो न नॉनस्टॉप तो एजेंसी फाउंडर अटैक हुआ एजेंसी फाउंडर के हसबेंड इंडिया वाइफ उसको छोड़ के चली गई के पागल हो गया। एजेंसी फाउंडर्स ने रिलाइज किया की घर से फोन आया कि मोम डायट में से किसी की डेथ हो गई उसके टाइम ही स्पेन पाया लगा 1 और साल और मेरी एजेंसी सेट हो जाएगी and so many things that happen so and me to life तो हम लाइफ बारे में शुरू से क्यों न सोच रहे वाई कंपार्टमेंटल एजेंसी ये तो मेरा स्ट्रक्चर है, ये मैंने किताब से पढ़ा है आइडियल कस्टमर एबिटा ये मैं अलग करूँगा सो मेरा मानना ये है इन anythिंगबकsवाट सम कॉमेंट न सोशल मीडिया व ड्रेसिंग दिस के लोगो ने बोला ये थोड़ी फिलोसफी ज्यादा कर लेते हैं उसमें एंड व म टान टो से कि बहुत जल्दी जब समझ बहुत ही जल्दी जब भी कोई झटका आता है झटका मींस इतना बड़ा झटका नहीं जो मैंने 4 इंस्टेंस दिए है अगले महीने के कैशलोगकेपैसेनहीं है वो भी उतना ही बड़ा झटका है जब ऐसे झटके आते हैं तो इनसान हैं मैं क्या कर रहा हूँ वो क्या कर रहा लाइफ क्वेश्चन को अगर पहले ही हम रिवर्स इंजीनियर करते हैं उसका मतलब ये है हमारा कि who is a ideal clint somebody who i m happy serving the white mac you know in the फर्स्ट मीटिंग के ये मेरा बैंड में जाने वाला है या ये इसके साथ मजा आने वाला है। पहली meting tha lg जा है how your five mints rate there for more people wating for me? क्या प्रपोज तुमने भेजा you now my god, ये sure tet कर हा है a k a so that one second is lets start with fifty thous हम धीरे धीरे उसको बढ़ायेंगे तो यू नो की वो कभी नहीं होने वाला। what is that person in directly? doing is putting a dot in your head भी आप wartet आपने बड़ी साथ हमारी i now, but a na cat that that s a trap we get into। because फील 1 दिन मेरा एक्पीरियंस इतना अच्छा होगा की मैं कर पाऊँगा the thing if you now the multipli efect, you can do to tree by three proposer which i talk what if you do that and you re able to see whityucanyokno how to generate then you started working with the person ritawiththatttan you walk out number three and his is nthingwicivenot shoking about on social media because this is what me do between me in one person in the office in canada and i dont ever talk about it, because his s seprate consulting thing that are do and it works like crazy never rec ut to somebody wo not been intrdusedoyobाy solid referens आपने idea कस्टमर डेबेट बनाया किसी का मन से मैं आपको बता हूं if i reach ut a hotel state are company ऐसी मिनिमम fifty to सेवंटी करोड टन over है तभी तो 7 8 लाख रुपए t्रprपोजरसेवनलाक लाइक फिफ्टीन लाइन the to bat ke pndrहमेक्यादेरहे रोड बन रहा है किसी और को दूंगा harda so for me to be able to कर ठीक है पंद्रह भी मना कर 27 भी मना कर 2 10 वाला ritar walk out with the one crodretanrowork for to years we gave thirteen and twenty fifth man for free so the you for to years bild that so im have you walking on it the one crore to be retain with that person minimum, but the thing is first have to identify the has that level of thing number one number to who is the decision maker if that decision maker has he worked with an agency in the past has he i promise you guys if you want to save time money in anaginyourlife you have to worked with clints only i m trying to be i⁇mtrietotedyou exactly what to do but i know how life face people want to experiment on the one in to the one thing but that s how but i just wanted all of how people i here i really respect your time than many a and pan to coming i want to dev you so number one is that is number to ho decision maker उसको पेन कितनी है उसके 4 eजेncicrbarchange चुकी that guy is bleeding come being first rating it is on board what ever like this guy is in pain he needs my help the pain has to be intense please dont be the first agency second agency is no point j k m pore on sea ke ready hoga so that is the pain point pain the is in the same category who the decision maker i m not trying to general is my dad is seventy six and i promise you we can put all of us apple to same in five minutes so is my mom, she knows every single tool that exist there and she nos how to us at how ever its not true for most people like this age की lala as a हा हूं, उसके पापा वहां बैठे हैं cat hamare grate bat sun in twenty i⁇mstilnotgong because both of you have no idea what how is going if thirty five plus forty somebody s really taking charge of the bisiness har every single time, i will talk to the people in the organization s ये मोहित जी जो है ऑफिस आते हैं यही पता lg stf, if he s the mean guy and he serious only talking to in making i contact on in mohit बिकॉज ही फीस रेस्पेक्टेड इन मीटिंग देर बाप बेटा दूसरा छोटा भाई, वगैरह बैठे तो सबकी ईगो फंसी हुई है आपको सब दिखा रहे हैं ठीक है, लेकिन सबकी ईगो फंसी है उस गो में तो मेरी सवा करोड़ रुपए की डील क्यों खा जाओगे और वो खा जाएगा you confuse your role you clarify you en o कंफ्यूज कर चुका सो third is to see who डिसीजन मेकर मेक कॉन्टैक्ट ओनली विद दैट पर्सन और मोर विद दैट पर्सन and then when you send proposal ka nam opr hona cay then c c to the other people des all start things that work imedetlybecause be working with human beings for thing is to be able to show them a projection of which we talk about in the three by the by three proposal, but give atlas three plan its a red flag if somebody से 3 महीने ट्राई करके देखते हैं हा do if you are hiring me for one cod rupees a year as a salary i always give the example of a salary when would you drive out for three months like how in secure human being working for you thing 3 महीने bad कुछ भी हो सकता है और मैं सब छोड़ो फिर मैं 4 for me to be able to be exclusive with you and not take out the real state plan on finance plan you think me then me apni life se kar dunga ke bad me pata l a r i go to compemaicetheprice so this four five things are what i call plan a to get into any das company what what you think people are in en you go with this approach absolutely, but what emotion
okay i feel i with our experience what they are looking for where to is a partner with the same energies because you know they dont not there are two things to it one they need to understand how they think because what happens if the re talking thyratalking and friend the eu should now friend nsnwni⁇msayngn second is they want someone like if your meeting someone it is on a manager rear avp level they want someone who can you know help them also to you know kind of scale up in the organization s, whenever we go for meeting, wegenlycapture these to irectynifyouetalking to founder an its completely different all together, but i feel
these to okay and
i would just like to change the senario talking about you using a cline unfortunately today what happens is when you going for a meeting that already med ten before backseat, because i already have ten options to chose from right, see the thing is when when your talking about it your chosing the cline, but unfortunately as an agency today there so much of competition।
i dont think so the head, what i s i love for you to chmeingon that lेvlवnaजेंसीसी। मैं आपका क्रिएटिव बना दूंगा, ये कर दूंगा, वो बहुत सारी आप जो बताओ मैं कर दूंगा, मैं आ ही रहा हूँ, आपके ऑफिस तो सब्जी भी नहीं आऊंगा आप सब्जी की फिकर क्यों करते हो? 2 एजेंसी को तो हर जगह है, वो बढ़ती जा रही है the other level of agency विच give वन एक्ट्रा सर्विस आई का उन्होंने 1 नया टूल निकाला है या कोई whatsapp मार्केटिंग कर रहे हैं और सब 1 नया गिमिक है जो क्लाइंट को भी पता है कि 3 महीने में ऐसे 10 लोग आ जायेंगे जब तक वो नहीं आ रहा इसको थोड़ी इम्पोटेंस देर रोके रखता हूँ तो उसको 75 हजार लाख रुपए थोड़े एक्ट्रा मिल जायेंगे but who mig the pm वर्ल्ड wोdcmignhनसिफटी करोड़ इन एफिसिंसींड posibility gap will fix in eficient, get the posibility and the fifty crores to if you see my विडियो में हमेशा ये कहता हूं एजेंसी जेंसी सोचना बंद कर 2 अब ये सोचो की डेलॉयट के पीएम जी जो क्लाइं दे रहा हमें वो क्लाइंट चाहिए तो फिर आपको समझ आएगा है गैप और मेरको गैप सॉल्व करना है डिजिटल से वो करने शुरू कर दिए उन्होंने वो लोग कर रहे हैं thats what we have to be we dont ne to compete दिस बिकज इसमें 1 कैटेगरी और ad forteen to seventीnigten, वो सब हमारे कॉम्पिटिशन में उतरे हैं तो आप क्या 30 पैं30 40 50 से ofyoupeopliyoung but you वर्क हार्ड स्मार्टर फास्ट गैजेट तो 30 4000 तो वो ले जायेंगे उनका कोई खर्चा नहीं है वो अपनी रजाई में बैठा 4 दिन से निकला नहीं है वो उसे a la bnana he s fine, so you you will to the clint, because clinlher⁇snothe⁇s what you say what s called there⁇sनo r s p theres no rfp, but are fp request for propose एफपी किसी को चोट लग रही है तो आप ये नहीं पूछोगे रहे हो रही है आपको खून निकलता हुआ दिख रहा है जाओ बोलो कैंसर में बचा सकता ह। not loking for a dr, he never as for help that is the mindset that you have with every company on the planet, if you can help them the coming in seeing what i फइेरीवेरीरिडिकरस के क्लाइंट हमें बताता है मुझे यह प्रोबलम है, बताओ आप कैसे बता सकते है? आपको क्या प्रॉब्लम है हम आपको बताएंगे आपको क्या प्रॉब्लम है यू से कम ऑडिट the for i am saying agency wala mindset sara code lets go to kapmbecosthesolt it this level of thinking your business is how you think it is hr admi busines को lg tree से
data how would you deferent your agency is compare to enothopeoploutthet like i said
if you are not talking about s oppc social media creative at all in
the meeting just talking bot calling the
problem you sॉलिngthप्रोब्लम एंड से उसमे कितने मनी फॉर एx्ाlऑटोमेशनएक छोटी सी बात लो ऑटोमेशन सिक्टी सेवेंटी करोड़ कंपनी बिफोर ड्यूरिंग न आफ्टर में उसको आप डिवाइड कर 2 कस्टमर एक्विजिशन से पहले क्या होता है जब कस्टमर आ जाता है तो वहां से लेके ऑनबोर्डिंग तक एंड जब कस्टमर चले आते हैं तो देन या रिटेंशन या कस्टमर चले आता है तो उसको नेक्ट टाइम लाने का या उसके थ्रू रेफरेल लाने का, इन तीनों में आप गैप्स कहाँ पेंडिंग है? you see the gap and you put number to the gap। इस वजह से 1 कस्टमर आपका 6 लाख रुपए का है वो चले जाता है जैसे आप कितने कस्टमर जात हैं तो 60 करोड़ के कस्टमर या 6 करोड़ के कस्टमर्स आपके जा रहे है। he says fin ja re मेरे, then you team how i can help you solve this with a i automation all what ever and i also i also always incre never used the terms that every body using a i to ke bat mt s p pc social media ka jay bologe bnd o a s not talking to he doesnt understand what
his work for us you told me na की स्क them what is योर चैलेंज then we ordititthen we prove that we know better then w then we portra picture if you work with us what what you can get सोचवाली सर
मैं आपको 1 चीज इंटरप्ट कर रह हूँ यहाँ गलती क्या है आपके हिसाब से जो ये कह रहे हैं सेकेंड वाला step जो है टेलि what you think is the मिटे no he s not
we shouldnt be giving out all the solutions before there s i think
already reduce the scopus the end whats happening is that they have come to us and they are already communitised the product s, if you re already commuritised it means that they already telling you saying i want this happen but
है
ऑलरेडी बना दिया and is not dnitaswellithink
think dnt
i actually when you you rid mention b delta all these and i got to know recently that these guys do the same thing that we do, but they obviously walking with a huge retainer the question is why are able to do it? and why are we not able to do it? लॉग टाइम आप बताओ i think i felt that its got to do when something that happens we are using or scope just going detail into it okay
i थिंक बिकज ये प्रोब्लम हम सब कर हे हैं अगर इस इस लेवल पर आडेंटिफाई मेरा भी मंगवा। 2 अगर इस लेवल पर नहीं आप आडेंटिफाई करेंगे तो हम पोडकास्ट के बाद भी वही प्रॉब्लम कर रहे होंगे।
so we work very closely with gap mg for one of the government clints, so, i del you how they work okay।
because interesting guys, interst mike tora r
pk a so, because we work with them very closely and because of them, we ve got like the other government bodies that your working on the way। the show is the show problems in large the life, and they show things like you know you have to do this, if you not do this and the next three years, you will not be in the rank holder place for example, now we re we have a client e momy, muncipal corporation, india maharastras, one clint, we have to mentain that rank so, now, if you not do sorten activities of you not spend sorten monis, then you will slip down on our rank so, these kind of indications and these kind of statistics, so they really play on numbers। but the not what they do as anti that i realize that do not give solutions right away, the always leave the meeting with the problem and what happens when the live the meeting with th problem, then it is same it the balidan their cortandteyset an under a set, i kindo mit you know the entire
so that s what i was seeing, i will not give the whole solution, we are just giving them the picture, what you told that you have to do this to get to this and we are the right people, what i was seeing pain of losing, समथिंग is far बिgरदेन the are trying to get something so, we try to show that that what they can lose the dont work with us। there was the good।
माई प्वाइंट, तो मैं बताना चाहता हूं आप सबको इस स्टेज पर ये वाला काम करने के बाद भी डी जब अगर नहीं मिलती इस बिकजहमनेस्टेपवन नहीं किया है। नोट गोन टू द राइटलाइन वि रेफ्रेंस पाप के साथ बैठा हूँ बेटी बैठा हूं क्या ऑपरचुनिटी साइज है वो नहीं करा तो ये नहीं चलने वाला और पहला step is everybody in on this table is gedit ben, पहला स्टेप नहीं करते तो पहला step में क्या करना पंद्रह मिनट पहले वो जो भी डरे जा रह ना बोलो creat propose for me tel me who this person, what what he first thing i should tan meating that make me feel o my god, you you कुछ बताओ 1 स्ट्रिप दे देगा पंद्रह मिनट पढ लो यार अब उससे ज्यादा और क्या कम होगा होगा? but we are not doing it no body on this table, i don t
i have dn dn, this i actually, i have a prom for that and we actually closed wnclindwiththet and what happened that he started a वेल्थ मैनेजमेंट company so all from where i was able to get the de, he started his company in two thousand and it when there was a financial crisis so i gave the indian link to chat dipti is company companies link and it gave me the strategy that i should start from here that will the trust that you started the company in the crisis and you are running this for a long tom so he felt good that he is in the business for nineteen years and some one has colege for the first time so i was talking about the second step obviously research is i think the first step which would do and being the working in a i know that just giving the to lingstroandithiंk should use cloud for that clad is giving the best result sorry आप
हर क्lाइnके use ho ya नही yes
i use
very perps clod ham s
us yes i have done i can so so the promselsobecause i never going the meeting without researching on the claim for rather company because we have to build the conection।
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