Why Most Agency Ads Fail And How To Fix It

So basically, my experience with the GetMoreVideos, I started working on first customer avatar, understanding like who is my customer, ideal customer, right? I have created about 67 avatars because that is what I felt like I want to launch into each and every pain point of the doctors, hospitals, and intervals where we are working with. Even for the clinics, I have breakdown like what are the pain points of dermatologist, IVF clinics, dentists. So that gave me a lot of clarity. Then after done shooting, I started like with, you know, buy shortlistings, book lines, different book lines. I started working on that. Then I created different scripts and launched my own ads. And out of that, which worked very well, I started like, you know, putting more money into that. And then I retarget the same audience on my Google Ads. And that is how my network is now increasing. Even I started like LinkedIn outreach, uh, by even showing them the video first, and then now I'm sending them message. Then they call, okay, you have sent me the video, like let's— Awesome.

So tell me, when you said I saw which ones are working and then I spend more money on them, how much time did you see— take to see which ones are working?

So majorly, like for a month, I put money on each and every video which I have designed. Like about 27 to 29 videos I shot And I put money on all the videos, like ₹250 per day budget I have put. And then I have realized, okay, this video people are, you know, they are watching and it is my ideal customer and this is what I want. And then I started like stopping the ads which were not performing and putting the same budget. And now my campaign, I'm putting ₹2,000 per day in each and every ad. Like nowadays, like 9 ads are running. So that is giving us a good number of leads.

And do you have a dashboard to see all of this, or somebody tells you?

So we have a CRM, uh, like we have— we are running on Meta. Meta is linked with Papni CRM. So there, like, I can see, like, how much spend is happening, how many leads are coming. And also my salesperson is having that, uh, access. I can see, like, how many appointments we are booking.

So, you know, at the end of this episode, I want to link some systems, PDFs, formats for all the other people, agency founders all over the country. So can you send us that screenshot so we can—

I can also create like one Excel sheet so that everyone can access and they can—

That would be awesome. So it has helped a lot of people. So anybody, audience who's working, who's watching this, there will be a cheat sheet PDF that you can download on how you can track multiple ads and see which one to put more money in. Okay.