Avi Arya explains how to build a personal brand through consistency. Set up a dedicated studio corner with good lighting and a wardrobe to make recording routine. Film at events and promote videos with cheap Facebook and Instagram ads. He generated 30 to 40 deals from event conversations alone.
Spending money on yourself, investing in yourself, these kind of videos and those, that's helping you. Studio setup, get your custom jackets done. You should be different from everybody else. We all know it, you know. And the thing is, to go to a studio every time and everything is an effort sometimes. So I mean, the midterm goal for everybody should be at least one corner in your office can become a studio. Nice lights and everything. There's a hanger like I have there with the clothes, which is so that there is no resistance. Office guy, right on.
The results about those heading on videos, because we have been doing different formats. When I went to All About where I was invited officially by the— people actually recognize me over there. And from Canada and I asked them to make videos and we just brought about those guys. This is what a lot of people actually need, but not all the people can come to Mumbai and attend this event. So I asked those guys to come over there and we actually had a nice conversation. We had 30-40 deals that came up of those conversations.
Facebook, Instagram, and Google Ads, when you put a video on that and you press enter, strangers who are not in the same can view and know about you. When we know this, then it should— we should know that this work, it should never stop. It's the cheapest way to become a celebrity in your own niche.