You’re not losing deals because of pricing… You’re losing them because of presence. Next time you s

21 Mar 2026 · 0 min
0:13

In this segment of a YouTube interview, Avi Arya and a co‑speaker discuss why salespeople often lose deals not because of price but because of their "presence". They argue that the way a negotiator looks, dresses, and carries themselves—especially when interacting with finance and supply teams—creates an intimidation factor that can either earn trust or alienate the counterpart. The dialogue switches between English and Hindi to illustrate cultural nuances, emphasizing that finance personnel may feel "intimidated" if the seller appears overly confident or aggressive, which can lead to mistrust about payment intentions. The speakers suggest that projecting a balanced, respectful demeanor and avoiding overt intimidation are crucial for successful negotiations, especially when the finance side controls the flow of money.

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