Most Google Ads accounts track conversions wrong, breaking your ability to measure what actually works. Fix your data first: verify purchase tracking, enable attribution settings, and align your team on the numbers before you spend more.
If your conversion tracking is not set up correctly, then you're going to be operating the account off of a completely broken foundation. That that is the key foundation to measuring everything correctly within your account to get good performance. Right? And I can't tell you how many audits we still do today and we look at their conversion tracking Honestly, it's like 80%. I feel like that their tracking is incorrect. You must have correct conversion tracking. So if you're E Commerce, you must have correct E Commerce conversion data coming in from those purchases that are being made. You should also have in conversion set up. Right? That is a setting that Google has allowed to, that gives you a little more attribution back. If you aren't 100% confident in the data that you're starting to see through Google Ads, or if you're, let's say you're a big spender and you're using like wicked reports or some third party attribution system, or maybe you're just using your back end numbers and you're operating off of a mer, that's fine too. But you must have confidence. Your entire team up to the CEO and cfo, they all must be confident in this data, right? The amount of companies I talk to that aren't confident in the data, I'm like, guys, this isn't going to go anywhere. You have to have confidence in the data that you're seeing in your account. That starts with correct conversion tracking. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free, easy, practical course and just give it away to the community. Go grab this free course and I'll see you inside.
Google Ads Negative Keywords: The RIGHT Way to Find and Add Negatives in 2026
