Google Ads Performance Max campaigns now let you exclude age groups and device types like tablets. Austin LeClear, who's generated over $50 million in revenue for clients using Performance Max, walks through when to block underperforming audiences and when to add them back in as campaigns stabilize.
Hey, check it out. Google just released some new Performance Max features, demographic and device controls. You will now be able to exclude age groups like you can at shopping and search, and you can do device-level exclusions. Just a lot of cases tablets don't perform well. And then if you have an underperforming campaign, I'm always like, just exclude tablets out of the gate, get that campaign dialed in under mobile and desktop, and then open up tablet traffic. Age group, if I were to launch a campaign out of the gate for a company that had like a specific age group that we for sure know, like this is our target, then, and we know we must exclude like an 18 to 24-year-old demographic, I would go in and do that. So I'm pretty happy this gives a little control back on at least demographics and age groups there. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free, easy, practical course and just give it away to the community. Comment PMAX below and I'll send you the free PMAX course directly to your DMs. Go grab this free course and I'll see you inside.
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