The Google Ads Brand Shopping Trick Nobody Shows You

In this video, I'm going to show you how to set up the right way a brand shopping campaign. Okay, I'm inside of an actual account. This is a brand search campaign. So that's my brand term search only. We have a Performance Max campaign, a non-brand shopping campaign, a non-brand search campaign, and then this is labeled brand sectionals. This is just our brand terms in shopping. And you can tell we get a pretty big return on that compared to our other campaigns. How did I actually make this happen? So this is a company called Home Reserve, right? I hop into this campaign and I go into the search terms. You're mainly going to see clicks and conversions coming from Home Reserve. You can't just add keywords to a shopping campaign. So how did we make this happen? Well, we have a non-brand standard shopping campaign set up in here. If I go into the negative keywords, I have my brand terms negated. So I have Home Reserve negated from this campaign. Then in my Performance Max campaign, I also have my brand brand terms excluded. And here I'm actually using something called brand exclusions. So my brand will not— so Home Reserve will not show in this Performance Max campaign at all. Okay, so if I create another shopping campaign, someone searches my brand, so in this example Home Reserve, Google can't go here to this shopping campaign because I've negated it. It can't go to Performance Max because I've negated it. So it has to then filter on down to this shopping campaign because it's the only campaign where my brand terms aren't gated. Now, how do I hack it to only show for my brand terms? Because again, you can't target keywords. Well, look at my target ROAS goal on it. It's 1,500%. It's, it's like insanely high, right? I did that on purpose because my brand terms should be the lowest average CPC terms that I have, and I should actually have a very high return on ad spend. So Google's not going to show me for a bunch of non-brand stuff when I'm asking for such a high return on ad spend.

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