Austin LeClearPPC Marketing Leader Driving Profitable Growth

New Google Ads Brand Shopping Campaign? Start Your Bid Like This

Name: New Google Ads Brand Shopping Campaign? Start Your Bid Like This
Uploaded: 2026-04-14T19:44:15+00:00
Duration: 1 min 30 s
Channel: Austin LeClear
Description: In this instructional video, Austin LeClear explains how to launch a brand shopping campaign on Google Ads when you have no prior setup. He advises first…

14 Apr 2026 · 2 min

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1:30

In this instructional video, Austin LeClear explains how to launch a brand shopping campaign on Google Ads when you have no prior setup. He advises first examining search‑query data to find the average cost‑per‑click (CPC) for your brand terms (e.g., using a query filter like "search term contains Home Reserve"). The observed average CPC (e.g., $0.96) becomes the starting point: either set a manual CPC bid at that average for a conservative warm‑up, or, if you have a strong historical return‑on‑ad‑spend (ROAS) (e.g., 1,200% on brand shopping), you can begin with a high target ROAS (e.g., 1,500% or 1,000%). LeClear’s typical workflow is to start with the manual CPC, collect conversion data, then switch the campaign to a target ROAS (tROAS) bidding strategy. He also references his success with Performance Max campaigns—over $50 million in client revenue—and offers a free, practical Performance Max course to viewers who comment “PMAX”. The video ends with a call‑to‑action to claim the free course via direct message.

Chapters

What bid should I start my brand shopping campaign on if I haven't built one yet? To answer that, what I say is go through the search query data and look at what is your brand search terms average CPC as an average. So I would go into a campaign, I would come in here, I would do a search term like search term contains Home Reserve, and then I would look at what's my average CPC. So here my average CPC is $0.96. So I would start with either A, if I want to be conservative to warm it up. I'll do like a manual CPC bid strategy and I'll just do my average CPC, or I look at my return on ad spend seeing, okay, I actually get about a 1,200% return on my brand terms and shopping. So then I'll start it off at like a really high return on ad spend. Like in this case it's 1,500% or start it off at 1,000%. In most cases, my strategy, if I'm building a brand new brand shopping campaign, I will start with the average CPC of my brand terms, manual CPC bid it. Then I get a feel for the data, I get conversion volume coming in, and then I flick it over to a TROAS. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free, easy, practical course and just give it away to the community. Comment PMAX below and I'll send you the free PMAX course directly to your DMs. Go grab this free course and I'll see you inside.