Austin LeClear predicts Performance Max adoption will drop in 2026 as advertisers shift back to Shopping ads. His agency has generated over $50 million in client revenue with PMax but now sees better results pivoting e-commerce clients back to standard Shopping campaigns to break through performance plateaus.
Here are my predictions for Google Ads in 2026. Performance Max adoption decreases. So the amount of advertisers spending on Performance Max will decrease. Now, I could be completely wrong on this. I probably am, but I have seen within our own portfolio that we are actually spending more back on shopping campaigns versus Performance Max. This is something that is not 100%, but does work with a lot of our e-commerce clients on actually growing more new customers, which was moving away from plateaued Performance Max structures and pushing harder back into standard shopping campaigns. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free, easy, practical course and just give it away to the community. Comment PMax below and I'll send you the free PMax Max course directly to your DMs. Go grab this free course and I'll see you inside.
Google Ads Negative Keywords: The RIGHT Way to Find and Add Negatives in 2026
