Learn to check your Google Ads impression share monthly to catch drops in top positions. A seven-day view shows if competitors arrived, your bids fell, or performance dipped. Spot the problem early and fix it before revenue suffers.
Review impression share of top campaigns. What I want to do here is take a look at my top campaigns. This gets a little harder on Performance Max. I'm looking at my impression share metrics, okay? So I'm looking at my top impression share. This is how often you're in the top ad spots and then absolute top impression share how often you're number one. So if I have a campaign that's just absolutely crushing for me and then I start seeing slippage, if I were, let's say 80% of the time, search top impression share for my search campaigns that are killing it for me, and then I look and I'm looking at the last seven days and then I'm like seeing, oh, hold on a second, I'm now only 70% top impression share. What's going on there? Right, so now I'm going to go investigate that. Did a new competitor step up? Do I need a bid a little more aggressively? Is performance down? We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free EAS practical course and just give it away to the community. Comment PMAX below and I'll send you the free PMAX course directly to your DMs. Go grab this free course and I'll see you inside.
Google Ads Negative Keywords: The RIGHT Way to Find and Add Negatives in 2026
