Website changes like broken cookie scripts or URL modifications can kill your Google Ads conversion tracking. Always check with your dev team when conversions suddenly drop. The speaker's team has generated over $50 million in client revenue using Performance Max campaigns.
There have been cases where a developer has implemented something incorrectly on the website that killed Google Ads traffic. So we were still sending traffic to the website, but the way those URLs were being tracked and that traffic was being tracked was killing the actual attribution. I always ask in cases where there's no conversions happening and I just went through all the previous steps, everything else looks fine. Is there something on the website that has changed recently? So I asked the developer team what changes have made play from the time frame of that I'm looking at within my Google Ads account. I've seen it with cookie scripts, I've seen it with SEO changes they were making that went wrong and they did something that really screwed up all the attribution. Not just Google Ads but for other channels they had as well. And so it was simply a back end change that I was unaware of that caused an attribution break. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to downlo our knowledge of Performance Max campaigns into a free, easy, practical course and just give it away to the community. Go grab this free course and I'll see you inside comment PMAX below and I'll send you the free PMAX course directly to your DMs.
Google Ads Negative Keywords: The RIGHT Way to Find and Add Negatives in 2026
