Austin LeClear says don't run Google Ads until you have enough budget, a website that converts visitors, and competitive pricing. His agency has generated over $50 million in client revenue using Performance Max campaigns.
Before you even begin building out campaigns in Google Ads, you should ask yourself, is Google Ads even right for you? So there's a few things you want to go through. Number one, do you even have the budget? If you think you can just throw $100 or $200 per month at this and start cranking sales, you are better off burning that money. Number two, does your website currently convert? If you have a terrible website, you're not converting from your other channels. And you think Google Ads is like this magic solution to your failing website? It's not. Number three is your pricing. Do some competitive pricing analysis. If your products are more expensive than competitors in the space, then you will fail. People will do their research when shopping and if they can find the same product for cheaper normally, they're going to yield to the cheaper option. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free EAS practical course and just give it away to the community. Go grab this free course and I'll see you inside.
Google Ads Negative Keywords: The RIGHT Way to Find and Add Negatives in 2026
