Austin LeClearPPC Marketing Leader Driving Profitable Growth

E-commerce store: 80% of Google Ads Revenue Comes From This

Name: E-commerce store: 80% of Google Ads Revenue Comes From This
Uploaded: 2025-06-10T17:04:39+00:00
Duration: 1 min 30 s
Channel: Austin LeClear
Description: In this presentation, the speaker argues that roughly 80% of an e‑commerce store’s revenue or conversions on Google Ads comes from Shopping ads, citing…

10 Jun 2025 · 2 min

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In this presentation, the speaker argues that roughly 80% of an e‑commerce store’s revenue or conversions on Google Ads comes from Shopping ads, citing their visual appeal, lower cost‑per‑click, and higher click‑through rates compared to search ads. He advises new advertisers to allocate the bulk of their budget to Shopping campaigns and to focus on promoting only top‑selling SKUs, brands, or categories rather than trying to advertise every product. The speaker warns against advertising items that do not already sell on the website, emphasizing a strategy of quick wins to generate cash flow and facilitate further optimization. He also highlights that his team has generated over $50 million in client revenue using Performance Max campaigns, and offers a free, practical course that distills this knowledge for the community.

Chapters

80% of your revenue or conversions are more than likely going to be generated from shopping ads. It makes sense. People who are shopping and searching for products on Google, the visual appeal of a shopping ad price that's being shown in that ad, it makes sense that it's going to usually get the most clicks. Also, the CPCs are going to be cheaper for shopping ads versus search ads. So when you're just starting out, it makes the most sense to maximize your budget allocation to shopping ads. Most of you are probably going to have a lot of SKUs. You don't want to just go blast all of those SKUs and just figure out what works, right? Throw spaghetti on the wall. That is not the strategy you want to deploy. Also, Google Ads is not the place to try to just go advertise products that don't already sell on your website. So what I normally recommend is take your top sellers either top selling product, top selling brands, top selling categories. There's a few reasons why you're going to get quick wins, and once you start getting quick wins, you're going to start generating some cash from this. Once you start generating CA cash, you're going to feel better about it and it's going to make optimizing in the future your campaigns much easier once you start getting that volume. We have generated over $50 million in revenue for our clients using performance Max campaigns. We decided we're going to download our knowledge of performance max campaigns into a free, easy, practical course and just give it away to the community. Go grab this free course and I'll see you inside.