Learn to use Google Merchant Center's Competitive Visibility report to find your real shopping competitors. The report shows metrics like visibility overlap and ad positioning, filtering by time and country. Amazon and Walmart often dominate, but focus on competitors with comparable visibility to yours.
Find your real shopping competitors in one minute. Using this merchant center report, we have competitive visibility which if I go up to performance. Here's this tab. Competitive visibility. This is like Auction Insights at a merchant center. So I do really like this report. This is showing me in the last 28 days. Obviously you can change this time frame and country. You know, we do sell in other countries as well. This is showing me sort of my top competitors where they're at, where we're at. There's relative visibility, page overlap rate, higher position in this ad, organic ratio. So a lot of times I'm looking at the Auction Insight data inside of the Google Ads account, but here's just another area where you can see your competitors against you. There's also this business with highest visibility. Normally you're going to see Amazon here, you're going to see the big players, Walmart, Target, et cetera. So I tend to just look at businesses with similar visibility and these are the businesses that I'm going to see. Also in our Auction Insight report, we have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Max campaigns into a free, easy, practical course and just give it away to the community. Comment PMAX below and I'll send you the free PMAX course directly to your DMs. Go grab this free course and I'll see you inside.
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