Google Ads AI Max Explained In 60 Seconds

AI max for search is here. It is available as a setting now in search campaigns. Okay, so I'm inside of an actual account. I'm at the campaign settings of a search campaign. And if you come down now, you're going to see this AI max for search campaign setting. They take up a ton of real estate to put it in front of your face, right? All you do is you click this button. This now will optimize your campaign with AI max. Then it automatically will have you set for final URL expansion and then text customization. What does text customize customization mean? It just means you're allowing Google to create headlines and descriptions for your ads. And then final URL expansion is allowing Google to send traffic to pages that it thinks will perform better. You can actually control this. You can turn off text customization, you can turn off final URL. What happens when you turn those off? Basically you're just tapped into essentially broad match keyword technology at that point. But I have been running this campaign with text customization on. I did have final URL expansion on in the beginning. I just was not liking the pages it was starting this into. And then you have to kind of come through and start excluding URLs. And I just didn't want to go through that hassle. And my page is already like high converting for this campaign. So I just turned that off. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of performance Max campaigns into a free, easy, practical course and just give it away to the community comment PMAX below and I'll send you the free PMAX course directly to your DMs. Go grab this free and I'll see you inside.