Austin LeClear shows how Google Ads AI Max for Search generates irrelevant queries like "home home makers" and "Buy England Furniture Online" for a U.S. furniture business. Most useful matches are already caught by Broad Match and Smart Bidding, making AI Max wasteful rather than valuable.
AI Max for search is here. I wanted to show you how AI Max appears to be working in an actual campaign inside of an actual account. I'm at the campaign settings of a search campaign and if you come down now, you're going to see this AI Max for Search campaign setting. If you come in and you click that and let's say you have both these on, here's what's going to happen. If you go into Search terms, then if you come up to this Search Terms tab here and then you click down, you. You can now see search terms and landing pages from AI Max. So if we click into this, this will actually show us what is firing under the AI Max setting being turned on. This is what I'm seeing right now. So our search terms we started showing for home. This is a sectional furniture company and the word home I was even trying to figure out. I was like, is this like some weird thing they're missing? It's like glitching, not showing me the entire phrase of what the search term is, but it just came in. As home home makers, I don't know what that really is. Just really, really bad stuff. Now there's some good stuff too, but a lot of the good stuff I'm getting already from my current keyword targeting because I'm already using Broad Match and I'm on smart bidding and things are working really well for this campaign. I also found some weird searches like in this I thought was bizarre. So Buy England Furniture Online. This is a furniture business that is American made and look at the headline, Made in usa. And it matched us with Buy England Furniture Online. That is absolutely insane. So there's a lot of mismatched stuff going on here. I probably will end up turning that off. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free, easy, practical course and just give it away to the community comment PMAX below and I'll send you the free PMAX course directly to your DMs. Go grab this free course and I'll see you inside.
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