Google Ads brand campaigns target people searching for your company name, like "Nike" or "Best Buy". They're already aware of you from Facebook, YouTube, or influencers and actively looking. The presenter's team has generated over $50 million in revenue using Performance Max campaigns.
What is a brand campaign? So simply, a brand campaign is going to be your brand terms. So if you are Nike and this is your account, Nike terms are going to be brand terms to you. Your Best Buy. Best Buy terms are going to be brand terms to you. Usually brand terms are going to be people who are searching for you, who are already aware of you. Now, it doesn't mean that it's all return customers, right? It could be they saw a Facebook ad, they saw a YouTube video, an influencer, influencer mentioned you in one of their videos and you're simply now searching that brand name. So at some point in the person's journey they've heard of, right, through some form of other marketing or word of mouth, then they search you, they're looking specifically for you. That is brand terms. Those are going to be the brand ads you're showing. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our Knowledge of Performance Max campaign into a free, easy, practical course and just give it away to the community Comment PMAX below and I'll send you the free PMAX course directly to your DMs. Go grab this free course and I'll see you inside.
Google Ads Negative Keywords: The RIGHT Way to Find and Add Negatives in 2026
