Google Ads Brand Shopping Campaign In 90 Seconds

What is a brand shopping campaign? If you own for example a company or website called Bob's Computer Parts.com Bob's Computer Parts is your brand name. So it's your company name. Just like Nike is Nike and Adidas is Adidas, right? So with search it's very easy because you can bid on your own brand terms. With shopping you can't because you can't bid on keywords. However, there is a way of setting up a brand shopping campaign where you predominantly just get brand terms to go to. And it's something that I like to do because in a video did recently on a Google Ad strategy that's printing millions right now. That video will be in description below as well if you're interested in checking that out. I talk about this framework of feeder campaigns using Performance Max if you're in E commerce and then brand protection, right? Brand protection would be brand search, brand shopping, but we don't want our brand terms. So again if I'm Bob's computer parts.com, i don't want Bob's computer part terms going into my feeder campaigns, my regular shopping or my regular non brand search. And I also don't want it going into Performance Max. I want to have those completely segmented. It's my brand name, it's going to skew the data of the non brand stuff and then I want to have if needed to run brand protection over those terms. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free easy pract course and just give it away to the community comment PMAX below and I'll send you the free PMAX course directly to your DMs. Go grab this free course and I'll see you inside.