Google Ads Copy Truth: A 'NYC Restaurant' Ad Got Ignored, But 'NYC Brunch' Doubled Clicks

You need to make sure of your ads getting a click through rate, that it's compelling, that it is sending people to a page that's going to match the intent of what that person is looking for. In this case here you can see I have window repair. If your ad said something completely different to that immediately that person who's searching is just going to tune out. They're not going to give your ad a second look. In this case here you can see the ad says affordable window repair. Yeah, sure, it's not the most interesting headline, but it definitely matches what that person is looking for. And that's basically what they're unconsciously considering when they're deciding on which ads are click. It's is this what I'm actually after? That's the first thing they're looking at. And you need to make sure that the search query as closely as possible is matching what we're seeing in our ad headlines. And that's the first prerequisite to getting that person to at least look at your ad and recognize that it is relevant to what they're after. In this case here, for example, we have a bunch of keywords related to brunch, brunch, restaurants, New York City, this kind of stuff. And so our ad basically includes NYC brunch, that kind of thing. If we didn't have those terms in, if we just said restaurant NYC immediately that person is going to be much less likely to click on our ad. But as it is is our ads get a much higher click through rate because we are matching what they're actually after.

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