Google Search costs jumped 50% in five years, with retail hit hardest. A marketer shares how his agency generated over $50 million in client revenue using Performance Max campaigns, and offers a free training course to help others stay profitable in the higher-cost environment.
Google search CPC up 13% year over year. Ad spend growth slowing. CPCs are up 40 to 50% for retailers in the past five years. Okay, so if you've been in this game for five years, you have seen on average an increase of 40 to 50%. Now, part of this is increased competition. Yes. What happened in the last five years? Well, we had something called Covid, right? So Covid happens and boom. Internet purchases go crazy. I mean, all of our E commerce clients went nuts. In fact, you would think that would have helped us as an agency. It didn't. I had many E commerce clients shut ads off completely because they could not keep up with shipping. They were like two, three, four weeks behind on shipments. Like, we can't do this anymore. We have too much volume coming in. We need to shut ads off. Then people come back, start spending again. And yes, so I think there's increase in advertising, naturally, within Google Ads. We have generated over $50 million in revenue for our clients using performance Max campaigns. We decided we're going to download our knowledge of performance Max campaigns into a free, easy, practical course and just give it away to the community. Go grab this free course and I'll see you inside.
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