Google Ads Fails for New Products? Use Facebook ads Instead

Businesses that do well with Facebook don't really do that well with Google. So if you're advertising on Facebook and you're thinking, okay, maybe I should expand to Google, well, think about, are there people actually out there looking for you? If the answer is not really, then probably you should do Facebook. Now. What about if you are selling a product that is new, that is innovative? Maybe you're a SaaS company with an interesting product. Maybe you are a service business, but you're providing a service that doesn't really already have a market because you're solving a new problem that hasn't existed until recently. Well, in these cases, Google is often really not the best place to go. I see this a lot with, with, you know, very complicated, like B2B SaaS products. Sometimes I see it with, you know, startups, technology companies, they start thinking that they need to be in Google when there's no one in Google that actually knows about them, that's looking for them. And they actually need to focus on driving awareness. And that's really where Facebook has its strengths.

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