If your Google Ads budget is under $1,000 a month, pause campaigns until you can spend more. Low budgets prevent the data collection needed to build momentum, and most advertisers quit before campaigns turn profitable. The speaker's agency has generated over $50 million in client revenue using Performance Max.
When you have a small budget, it just makes it that much harder. If you have a budget less than $1,000 per month, I normally suggest to those people, maybe hold off on Google Ads for now. Now, that doesn't mean you can't make $1,000 work, however. I think it's just it makes the game that much harder. And usually people give up after a month or two of spending $1,000 and not getting much for it. It's because you just don't get enough data. You do not get enough data or heat, like I like to call it, and get that momentum you really want in the beginning. Momentum. It's going to make you feel confident that you can get this to work because usually the first few months aren't very profitable. And then once you get data, once you get momentum, you'll. You're off to the races, right? Everyone who's running ads today had to start from the beginning. So when you have a small budget, it just makes it that much harder. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowled Performance Max campaigns into a free, easy, practical course and just give it away to the community. Go grab this free course and I'll see you inside.
Google Ads Negative Keywords: The RIGHT Way to Find and Add Negatives in 2026
