Google's Optimization Score pushes recommendations that boost Google's revenue, not your results. One agency claims over $50 million in client revenue using Performance Max campaigns instead of following Google's suggestions.
Google Ads optimization score is an absolute lie. Yeah, I said it. Google wants you to believe that the higher Your score to 100% equals greater success for your account. It's a totally made up thing. All right. What exactly is an optimization score? So I'm on Google's official support page here. Optimization score is an estimate of how well your Google Ads account is set to perform. Optimization score runs from 0 to 100%, with 100% meaning that your account can perform at its full potential. Sounds good. Right now it's totally made up. So Google basically gamified applying the recommendations that they want you to apply in the account, which usually ends up just making Google more money. So it was a well done effort on their part, but the smart marketer knows you have to be very cautious with these recommendations. And the optimization score is absolutely made up. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our Knowledge of Performance Max campaign into a free, easy, practical course and just give it away to the community. Go grab this free course and I'll see you inside.
Google Ads Negative Keywords: The RIGHT Way to Find and Add Negatives in 2026
