Google Ads works best when people are already searching for what you sell. Use Facebook and YouTube to reach people who don't know they need you yet. Pick the wrong platform and you'll burn money on the wrong stage of the buyer journey.
Should your business use Google Ads or Facebook ads? It should be the first question you ask when you're considering to spend money on ads. You know, the first thing you need to be thinking about is actually the strategy behind the ads and the logic behind that strategy in terms of reaching your potential customers. A lot of the times people jump in, they start spending on ads, and then three, six, 12 months later, their ads aren't working and we have a conversation, and all of a sudden I explained to them, hey, actually, you probably chose the wrong ad channel. So you. This is a really crucial discussion to have with the rest of the people on your team and to figure out exactly which of these two major ad platforms is going to make the most sense for growing your business. Ask yourself, do people know about my service? Are they looking for this service, or are they looking for a solution to a problem that this service solves? If not, I would recommend testing out Facebook and potentially YouTube, because those are channels that drive awareness. Otherwise, Google is really there to hit people that are actually looking for a solution, that are looking for a service, that are looking for a provider. And that's where you should be if you are a service that has a market that's out there, that is aware that they need a solution to their problem.
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Google Ads Negative Keywords: The RIGHT Way to Find and Add Negatives in 2026
